Innovation

Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

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385 results in Reports

  • Innovation
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Labs Are A Temporary Fix

    Digital Financial Innovation Needs An Agile Environment

    To speed up digital innovation, many eBusiness teams at financial services firms have launched digital innovation labs. These alternative software development environments mostly sit outside of...

    • Downloads: 3
  • For CMO Professionals

    Report:Brief: Digital Winners Know That More Is More

    Uber, Financial Services, And The End Of Zero-Sum Thinking

    Uber is the most prominent proof that a new economic model has changed how businesses succeed. The model, based on positive-sum thinking, rejects the age-old assumption of scarcity. This brief looks...

    • Downloads: 214
  • For eBusiness & Channel Strategy Professionals

    Report:Disruption Is Brewing In Digital Investment, Security, And Identity

    The 2016 FinTech Finals Showcased The Next Frontier Of Disruption

    Financial technology (fintech) is booming: In 2015, a record $4.5 billion poured into fintech startups in Asia Pacific (AP). These disruptors have caught the attention of savvy eBusiness executives...

    • Downloads: 105
  • For Customer Experience Professionals

    Report:Leading Innovative Mobile Experiences In Asia Pacific, 2016

    Consumers across Asia Pacific (AP) are quickly moving from "transitional" to "shifted" in their desire to be served on mobile. With mobile central to their lives, they seek differentiated experiences...

    • Downloads: 72
  • For CIO Professionals

    Report:The Forrester Wave™: Innovation Management Solutions, Q2 2016

    The 15 Innovation Management Solutions Providers That Matter Most And How They Stack Up

    This evaluation of innovation management solutions providers analyzes 15 vendors: Brightidea, CogniStreamer, Hype Innovation, IdeaScale, Imaginatik, inno360, InnoCentive, innosabi, InnovationCast,...

    • Downloads: 152
  • For B2C Marketing Professionals

    Report:The Power Of Customer Context

    Vision: The Enterprise Marketing Technology Playbook

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, B2C marketing pros must deliver self-perpetuating cycles of...

    • Downloads: 1326
  • For CMO Professionals

    Report:What Comes After The Unicorn Carnage?

    Smart CMOs Will Exploit The Slowdown To Catch Up With And Serve Customers

    By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000 all...

    • Downloads: 93
  • For CIO Professionals

    Report:What Comes After The Unicorn Carnage?

    By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000 all...

    • Downloads: 66
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: How To Innovate With Startups

    Partner With Startups To Boost Digital Innovation

    Digital business strategy executives worldwide are driving innovation in search of new value for customers and operational efficiencies, and many are now pursuing relationships with startups. But...

    • Downloads: 86
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2016: Staffing And Hiring For Digital Business

    Org Models Shift As Digital Business Comes Of Age In 2016

    Our annual organizational and staffing survey of digital professionals heralds change in 2016. The meteoric growth in digital team sizes has plateaued, and as line-of-business teams take on...

    • Downloads: 190
  • For eBusiness & Channel Strategy Professionals

    Report:How Ecosystems Underpin Digital Business In Insurance

    Incumbent insurers are under increasing pressure to prove their worth as disruptors such as Metromile and startups like Knip and Insurify offer customers greater simplicity, more convenience, and...

    • Downloads: 154
  • For eBusiness & Channel Strategy Professionals

    Report:How To Work With Fintech Startups

    Partner With Financial Technology Startups To Boost Innovation

    These days, every man and his dog seem to have an incubator, a lab, or a venture fund in pursuit of startups. Many of these initiatives will disappear quietly in a few years, unable to prove their...

    • Downloads: 200
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Social Insurance

    Peer-To-Peer Insurance Platforms Will Struggle To Drive Adoption

    Social insurance enables people in need of insurance to connect and pool their money and risks. Startups like Friendsurance, Guevara, and TongJuBao facilitate this and aim to offer coverage that is...

    • Downloads: 512
  • For Application Development & Delivery Professionals

    Report:Reinvent Product Innovation To Revive Your Brand

    Adapt Your Private-Label And PLM Process And Application Portfolio To Digital Disruption

    Successful new product introductions lift revenues for retailers and consumer brands. But out of thousands of new offerings each year, only a handful succeed. Mastery of PLM, be it private-label...

    • Downloads: 83
  • For eBusiness & Channel Strategy Professionals

    Report:Embed Innovation To Sustain Mobile Banking Excellence

    Continuous Improvement: The Mobile Banking Strategy Playbook

    Successful digital banking teams recognize that their jobs aren't done just because mobile banking apps and sites are live. Customer and business expectations set by the mobile mind shift are...

    • Downloads: 1252
  • For Customer Experience Professionals

    Report:Lessons Learned From Innovators At Forrester's CXNYC 2015 Forum

    At Forrester's CXNYC 2015 Forum, a panel of leaders from three fast-growing startups shared how they drive innovation at their companies. Their lessons are crucial for any business, big or small,...

    • Downloads: 162
  • For Customer Experience Professionals

    Report:Brief: To Beat Disruption, Think Like A Disruptor

    The NewCo Conference Offers Clues To Coming CX Disruption

    To beat disruptors, it helps to know how to think like one. For a snapshot of how disruptors operate today and what it's likely to mean for customer experience (CX) in the coming years, Forrester...

    • Downloads: 159
  • For Customer Experience Professionals

    Report:Brief: Collaborate And Model CX Behavior To Drive Customer Obsession

    Key Takeaways From Forrester's Marketing And Technology Forums In Sydney

    In September 2015, some of Forrester's brightest and most thought-provoking analysts and other industry experts gathered at two Forrester Summits in Sydney: one for marketing leaders and one for CMOs...

    • Downloads: 109
  • For B2C Marketing Professionals

    Report:Media Buying's Evolution Challenges Marketers

    Continuous Improvement: The Digital Media Buying Playbook

    In 2014, Forrester teamed with the Association of National Advertisers (ANA) to survey more than 150 senior marketers to better understand how marketers in charge of important media budgets are...

    • Downloads: 623
  • For CIO Professionals

    Report:Drive Insights To Innovation

    Insights-Driven Disruption Requires Data Leadership And Skills

    By definition, business transformation requires innovation — you want to do something differently. Innovation requires new ideas and insights, many of which will come from the organization's...

    • Downloads: 245
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: The Power Of Co-Creation

    Engage Colleagues, Customers, And Startups To Drive Digital Innovation

    Remember the old, safe world where you could design a new product, give a technical specification to some developers, then sit back and wait for results? That world has gone. Digital technology...

    • Downloads: 185
  • For CIO Professionals

    Report:Unleash Your Digital Predator

    Vision: The CIO Digital Business Transformation Playbook

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But today's customers increasingly shape perceptions of value based on their ability to...

    • Downloads: 242
  • For CIO Professionals

    Report:Brief: Next-Gen Shared Services Enable Digital Business Innovation

    CIOs Manage Globalization, Cost-Cutting, And Innovation With Continuous Business Services

    The age of the customer redefines the context for shared services. Organizations have long pursued enterprisewide and global synergies by simplifying and consolidating, sharing common functions like...

    • Downloads: 188
  • For Customer Experience Professionals

    Report:Mapping The Customer Journey

    Four Approaches To Customer Journey Mapping: When And How To Use Them

    Companies have woken up to the reality that customer experience (CX) is critical to their business. To help improve experiences that they offer, CX pros have been quick to adopt customer journey...

    • Downloads: 4015
  • For eBusiness & Channel Strategy Professionals

    Report:The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook

    Without a strong vision for the digital store, no strategic plan will ever be successful. It's expected that eBusiness leaders who drive digital store transformation initiatives have a deep-seated...

    • Downloads: 188