Innovation

Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

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396 results in Reports

  • Innovation
  • For Application Development & Delivery Professionals

    Report:Uncover Unexpected App Insights Through The Crowd

    Soccer Moms To Your App's Rescue

    Application development and delivery (AD&D) pros make decisions every day on app features and how they work. However, whether those features hit the mark for the majority of users is anybody's guess....

    • Downloads: 39
  • For CIO Professionals

    Report:Quick Take: UK Firms Must Drive Innovation In The Age Of The Customer, Despite Brexit

    Yesterday, UK citizens voted to leave the European Union ("Brexit"). The agreements that legislators hammer out over the next two years will determine the long-term political, social, global trade,...

    • Downloads: 286
  • For Application Development & Delivery Professionals

    Report:The Downside Of Digital Labs

    Digital Financial Innovation Needs An End-To-End Agile And DevOps Environment

    To accelerate digital innovation, many financial services firms have launched digital innovation labs. Focused on quick, experimental projects, these new software development environments sit outside...

    • Downloads: 339
  • For B2B Marketing Professionals

    Report:The B2B/Commercial Insurance Industry Faces A Channel Inflection Point

    The Call To Digitally Enable A Traditionally Analog Channel

    The independent agent/broker (IA/B) channel remains vital to the B2B insurance industry, but its immaturity in customer digital engagement — and the lack of enablement of such by insurance carriers'...

    • Downloads: 78
  • For CMO Professionals

    Report:The Coming Wave Of Virtual Reality

    The Estimate Of Demand For Virtual Reality Headsets By US Consumers And Businesses, 2016 To 2020

    Interest in virtual reality (VR) has reached a fever pitch in 2016, and marketers across industries are experimenting with VR to engage with customers. This VR market is for real: Forrester estimates...

    • Downloads: 307
  • For Customer Experience Professionals

    Report:Ten Ways That The Cloud Can Power Government Customer Experience Innovation

    Cloud services promise to lower tech management operational costs, which entices government agencies in this time of constrained budgets. But the cloud also has the potential to improve government...

    • Downloads: 131
  • For Customer Experience Professionals

    Report:Brief: Six Ways To Add Speed And Scale To Customer Insights

    Customer research through surveys and qualitative studies is the most common approach to learn more about customers. However, these efforts can be time-intensive and expensive. This report describes...

    • Downloads: 136
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Digital Banks

    Digital Banks Offer A More Compelling Digital Banking Experience

    Over the past few years, a wave of new digital banks like Fidor Bank, Hello bank, Jibun Bank, Moven, and Widiba have launched, competing to win customers with better digital customer experiences than...

    • Downloads: 1202
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: How GameStop Is Fighting Disruption

    Like many companies in the physical media sector, video game retailers face disruption from mobile devices, digital distribution, and intense competition. This case study provides eBusiness...

    • Downloads: 73
  • For eBusiness & Channel Strategy Professionals

    Report:Breakout Vendors: Retail eBusiness

    Look For Partners That Support The Customer Experience Cost-Effectively

    Retail eBusiness executives are constantly bombarded with technology companies offering new and purportedly innovative solutions. To answer the question "Which companies in the retail solution...

    • Downloads: 140
  • For Customer Insights Professionals

    Report:Advance Your Customer Analytics With Five Emerging Methods

    Continuous Improvement: The Customer Analytics Playbook

    The customer analytics environment is morphing from traditional practices that rely on internally sourced, static customer data to practices that apply a predictive lens to externally sourced,...

    • Downloads: 1445
  • For Application Development & Delivery Professionals

    Report:The (Social) Future Of Software Development

    Close Your Developer Gap By Appealing To Developers' Social Side

    Application development and delivery (AD&D) leaders are facing a crisis in the kitchen: There don't seem to be enough top chefs to go around. A gap exists between the supply of good developers and...

    • Downloads: 132
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Labs Are A Temporary Fix

    Digital Financial Innovation Needs An Agile Environment

    To speed up digital innovation, many eBusiness teams at financial services firms have launched digital innovation labs. These alternative software development environments mostly sit outside of...

    • Downloads: 166
  • For CMO Professionals

    Report:Brief: Digital Winners Know That More Is More

    Uber, Financial Services, And The End Of Zero-Sum Thinking

    Uber is the most prominent proof that a new economic model has changed how businesses succeed. The model, based on positive-sum thinking, rejects the age-old assumption of scarcity. This brief looks...

    • Downloads: 315
  • For eBusiness & Channel Strategy Professionals

    Report:Disruption Is Brewing In Digital Investment, Security, And Identity

    The 2016 FinTech Finals Showcased The Next Frontier Of Disruption

    Financial technology (fintech) is booming: In 2015, a record $4.5 billion poured into fintech startups in Asia Pacific (AP). These disruptors have caught the attention of savvy eBusiness executives...

    • Downloads: 226
  • For Customer Experience Professionals

    Report:Leading Innovative Mobile Experiences In Asia Pacific, 2016

    Consumers across Asia Pacific (AP) are quickly moving from "transitional" to "shifted" in their desire to be served on mobile. With mobile central to their lives, they seek differentiated experiences...

    • Downloads: 124
  • For CIO Professionals

    Report:The Forrester Wave™: Innovation Management Solutions, Q2 2016

    The 15 Innovation Management Solutions Providers That Matter Most And How They Stack Up

    This evaluation of innovation management solutions providers analyzes 15 vendors: Brightidea, CogniStreamer, Hype Innovation, IdeaScale, Imaginatik, inno360, InnoCentive, innosabi, InnovationCast,...

    • Downloads: 295
  • For B2C Marketing Professionals

    Report:The Power Of Customer Context

    Vision: The Enterprise Marketing Technology Playbook

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, B2C marketing pros must deliver self-perpetuating cycles of...

    • Downloads: 1430
  • For CMO Professionals

    Report:What Comes After The Unicorn Carnage?

    Smart CMOs Will Exploit The Slowdown To Catch Up With And Serve Customers

    By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000 all...

    • Downloads: 124
  • For CIO Professionals

    Report:What Comes After The Unicorn Carnage?

    By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000 all...

    • Downloads: 78
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: How To Innovate With Startups

    Partner With Startups To Boost Digital Innovation

    Digital business strategy executives worldwide are driving innovation in search of new value for customers and operational efficiencies, and many are now pursuing relationships with startups. But...

    • Downloads: 120
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2016: Staffing And Hiring For Digital Business

    Org Models Shift As Digital Business Comes Of Age In 2016

    Our annual organizational and staffing survey of digital professionals heralds change in 2016. The meteoric growth in digital team sizes has plateaued, and as line-of-business teams take on...

    • Downloads: 261
  • For eBusiness & Channel Strategy Professionals

    Report:How Ecosystems Underpin Digital Business In Insurance

    Incumbent insurers are under increasing pressure to prove their worth as disruptors such as Metromile and startups like Knip and Insurify offer customers greater simplicity, more convenience, and...

    • Downloads: 249
  • For eBusiness & Channel Strategy Professionals

    Report:How To Work With Fintech Startups

    Partner With Financial Technology Startups To Boost Innovation

    These days, every man and his dog seem to have an incubator, a lab, or a venture fund in pursuit of startups. Many of these initiatives will disappear quietly in a few years, unable to prove their...

    • Downloads: 300
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Social Insurance

    Peer-To-Peer Insurance Platforms Will Struggle To Drive Adoption

    Social insurance enables people in need of insurance to connect and pool their money and risks. Startups like Friendsurance, Guevara, and TongJuBao facilitate this and aim to offer coverage that is...

    • Downloads: 571