Innovation

Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

331 results in Reports

  • Innovation
  • For CIO Professionals

    Report:CIOs Are Not Ready To Support Business Innovation

    Benchmarks: The Innovation Playbook

    In the age of the customer, organizations must implement process and governance structures in several key areas in order to foster a successful innovation program. However, Forrester's analysis of...

    • Downloads: 689
  • For Customer Experience Professionals

    Report:Brief: Why The Sharing Economy Matters For Customer Experience Professionals

    In the past few years, thousands of companies that eschew traditional business models in favor of digital platforms have popped up to deliver peer-to-peer services to customers. These companies,...

    • Downloads: 9
  • For CIO Professionals

    Report:Thrive With Sustained Innovation In The Age Of The Customer

    Executive Overview: The Innovation Playbook

    Technology enables fundamental change in almost every market. New and old players are disrupting the status quo with new products, services, and business models that help them win, serve, and retain...

    • Downloads: 957
  • For CIO Professionals

    Report:Understanding The Diverse Innovation Tools And Services Ecosystem

    Tools And Technology: The Innovation Playbook

    While most organizations realize the importance of business innovation as they enter the age of the customer, they often lack the internal expertise to really drive sustainable innovation programs....

    • Downloads: 82
  • For CIO Professionals

    Report:Succeeding At Innovation Requires A Clear Strategic Plan

    Strategic Plan: The Innovation Playbook

    As a CIO, you know that you must help drive innovation at your organization. If you don't, you risk becoming marginalized as the provider of a utility service, rather than being the enabler of...

    • Downloads: 81
  • For CIO Professionals

    Report:From Ideas To Value: Lubricate The Innovation Pipeline With Processes And Incentives

    Road Map: The Innovation Playbook

    Innovation is the No. 1 challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

    • Downloads: 960
  • For CIO Professionals

    Report:Organizing For Sustained Innovation

    Organization: The Innovation Playbook

    This report identifies the resources and skills technology management organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...

    • Downloads: 600
  • For CIO Professionals

    Report:Leverage Your Business Ecosystem To Build Your Innovation Network

    Landscape: The Innovation Playbook

    Few firms have the resources and wherewithal to go it alone in the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement internal...

    • Downloads: 608
  • For CIO Professionals

    Report:Assess Your Innovation Capability Maturity

    Assessment: The Innovation Playbook

    Innovation is a must for an organization to succeed in today's harsh business climate. Understanding how well your organization has mastered the key capabilities required for a sustained innovation...

    • Downloads: 759
  • For CIO Professionals

    Report:Innovation Creates Options For Future Business Value

    Business Case: The Innovation Playbook

    Most investments are based on business cases that show a positive return on investment (ROI). The numbers within the business case represent best estimates for the costs and benefits that will result...

    • Downloads: 767
  • For CIO Professionals

    Report:Innovators Will Be The Winners In The Age Of The Customer

    Vision: The Innovation Playbook

    Organizations that can manage the transition to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and processes in place have been...

    • Downloads: 717
  • For CIO Professionals

    Report:Measure And Manage The Innovation Process

    Performance Management: The Innovation Playbook

    In today's rapidly changing global marketplace, an organization's innovation process is critical to competitive survival, regardless of the industry. Innovation takes many forms ranging from small,...

    • Downloads: 847
  • For CIO Professionals

    Report:To Stay Competitive, Nurture A Culture Of Innovation

    Continuous Improvement: The Innovation Playbook

    Companies that don't innovate risk becoming marginalized, and CIOs are often expected to help accelerate innovation within their firms. The key to success in this role is creating and sustaining an...

    • Downloads: 924
  • For CIO Professionals

    Report:Innovation Requires The Right Processes To Flourish

    Processes: The Innovation Playbook

    Rapidly changing buyer behavior and persistent market volatility heavily disrupt every market. Companies of all sizes need to innovate their products, their internal processes, their go-to-market...

    • Downloads: 1013
  • For Customer Experience Professionals

    Report:Start Innovating With Future-State Journey Mapping

    Strategic Plan: The Customer Experience Ecosystem Playbook

    Rising customer experience (CX) scores have been a boon for customers who are now less likely to struggle through poor experiences, but for companies, it means that they must take more aggressive...

    • Downloads: 200
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Financial Innovation Requires Matchmaking

    Partner To Generate And Execute Ideas Faster

    To develop and deliver digital innovations, eBusiness and channel strategy executives at financial firms need ideas, data, technology, software development skills, design experience, and change...

    • Downloads: 92
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Financial Innovation Is The Antidote To Disruption

    And Digital Executives Are The Ones Who Will Have To Apply It

    Digital financial innovation has finally taken off, propelled by disruptors and incumbents racing to find ever new ways to serve digitally empowered customers. Yet innovating is hard, particularly in...

    • Downloads: 117
  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2014: European Online Apparel Retailers

    The online apparel retail market is highly competitive across all regions. To assess whether European online-only apparel retailers have the features and functionality to compete, Forrester evaluated...

    • Downloads: 74
  • For Marketing Leadership Professionals

    Report:The Time Is Right For Email Innovation

    Road Map: The Email Marketing Playbook

    There's no doubt about it: Contextual marketing will reorient the role that email plays in your digital marketing toolkit. But marketing leaders need not abandon existing email campaigns in the name...

    • Downloads: 119
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Disrupting Payments — Commerce Innovators Signal What Is To Come

    Key Themes From Finovate Fall And Money20/20 Center Around Redefining Digital Identity And Delivering Enhanced Commerce Value

    Digital and mobile technology is evolving rapidly and transforming the way consumers and businesses interact. Investors are actively targeting the payments space as hundreds of well-funded potential...

    • Downloads: 188
  • For Customer Experience Professionals

    Report:Brief: Key Takeaways From Forrester's Forum For CX Professionals West 2014

    CX Leaders Transform Their Organizations To Drive Innovation

    At Forrester's Forum For Customer Experience Professionals West 2014 in Anaheim, California, speakers shared best practices for rising above the pack and boosting customer experience from good to...

    • Downloads: 92
  • For Sourcing & Vendor Management Professionals

    Report:Achieve Innovation With Multimodel Sourcing

    Forrester's approach to sourcing successfully across multiple models is based on our assertion that customers cannot thrive in the age of the customer with yesterday’s monolithic...

    • Downloads: 33
  • For CIO Professionals

    Report:Hot Emerging Indian BT Vendors To Watch In 2015

    India-Based Firms Are Emerging As Sources Of Business Technology Innovation

    CIOs across the globe have a great opportunity to digitally transform their firms' business by building a business technology (BT) agenda to deliver targeted customer value faster, better, and...

    • Downloads: 78
  • For CMO Professionals

    Report:The Forrester Wave™: Innovation Agencies, Q4 2014

    An Evaluation Of 10 Agencies Driving Innovation

    In Forrester's 27-criteria evaluation of innovation agencies, we identified the 10 most significant firms — AKQA, Critical Mass, frog, Huge, Isobar, Mutual Mobile, R/GA, Razorfish,...

    • Downloads: 396
  • For Customer Insights Professionals

    Report:Advance Your Customer Analytics With Five Emerging Methods

    Continuous Improvement: The Customer Analytics Playbook

    The customer analytics environment is morphing from traditional practices that rely on internally sourced, static customer data to practices that apply a predictive lens to externally sourced,...

    • Downloads: 947