Innovation

Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

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2 results in Reports

  • Innovation
  • Financial Services
  • CMO
  • For CMO Professionals

    Report:Brief: Digital Winners Know That More Is More

    Uber, Financial Services, And The End Of Zero-Sum Thinking

    Uber is the most prominent proof that a new economic model has changed how businesses succeed. The model, based on positive-sum thinking, rejects the age-old assumption of scarcity. This brief looks...

    • Downloads: 271
  • For CMO Professionals

    Report:How CMOs Lead Consumer-Driven Innovation In Tough Times

    Improve The Effectiveness Of Innovation — Don't Eliminate It

    In the face of budget cuts and reduced consumer spending, innovation may seem like an easy line item to slash. However, smart marketers realize that a strong innovation pipeline provides a strategy...

    • Downloads: 853