Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

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15 results in Reports

  • Innovation
  • Healthcare
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2014: North American Digital Insurance

    The Age Of The Customer Mandates Five Actions In 2014

    Not that long ago, insurers dictated the engagement model for customers. Those days are gone. Now, customers are changing the rules: They are shifting from being passive sideliners and are willing...

    • Downloads: 1026
  • For eBusiness & Channel Strategy Professionals

    Report:mHealth Illustrates New Business Opportunities

    How To Combine New Data Sources, Cloud Resources, And Engagement Tactics To Maximize Impact In Mobile Moments

    A phenomenal amount of innovation is happening in the healthcare and wellness industries that places them at the forefront of mobile engagement. From wrist bands to smart pills, firms are using...

    • Downloads: 874
  • For B2C Marketing Professionals

    Report:Innovate Interactive Healthcare Marketing Without Rocking The Boat

    Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital...

    • Downloads: 977
  • For Customer Experience Professionals

    Report:Innovation In Hospital Customer Experience

    How Leading Hospital Systems Drive Change Inside And Outside Their Walls

    Faced with regulatory reform, changing demographics, transparency initiatives, and competitive forces from within and outside of the industry, hospitals will have to innovate to provide...

    • Downloads: 988
  • For Customer Experience Professionals

    Report:Innovation In Health Insurance Customer Experience

    How Leading Health Insurers Drive Change Inside And Outside Of Their Walls

    The health insurance industry faces discontent from both its consumer and provider customers. With new regulations and an elevated national discourse on health reform, the time for change is now. But...

    • Downloads: 1209
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Is Not Just Another Channel

    How eBusiness Executives Can Create Unique Offerings For Portable Devices

    eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is...

    • Downloads: 1942
  • For CIO Professionals

    Report:Smart Computing Solutions Are On The Rise

    A Snapshot Of Adoption From The InformationWeek 500

    Smart Computing, the latest cycle of tech innovation and growth based on new technologies of awareness, analysis, and alternatives, began in 2008. Since then, a growing number of companies have...

    • Downloads: 615
  • For CIO Professionals

    Report:2010 IT Budget Allocations: Planning For 2011

    Baseline Spending Allocation Figures For Comparison

    During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...

    • Downloads: 1656
  • For CIO Professionals

    Report:Getting Clever About Smart Cities: New Opportunities Require New Business Models

    Population growth and urbanization are stretching many cities' infrastructure and resources to breaking point. Policymakers and public leaders are increasingly looking to ICT solutions to effectively...

    • Downloads: 1482
  • For Enterprise Architecture Professionals

    Report:Sample Business Capability Map: Pharmaceutical Firms

    Pharmaceutical firms are changing their business operating models in response to market globalization, consolidation, and regulatory pressures. These changes require a stronger partnership between...

    • Downloads: 1581
  • For CIO Professionals

    Report:There's Gold For Vendors In Stimulus Packages

    But It Will Take Mining To Get At The Opportunities That Exist

    As economies around the world slid into recession, governments in the US and many other countries rushed out economic stimulus programs. Many programs have funds explicitly set aside for technology...

    • Downloads: 528
  • For Enterprise Architecture Professionals

    Report:Pharmaceutical Industry Trends Drive EA

    The Impact Of Consolidation, Cost Pressures, And Networked Business Models On Pharma IT Means EA Practices Must Change

    The pharmaceutical industry faces enormous challenges — from changes in how pharmaceutical companies develop and source products, to pricing pressures, to increasingly stringent regulatory...

    • Downloads: 1170
  • For CIO Professionals

    Report:Ride The Innovation Wave With Your Customers

    Networking Vendors Will Embrace Customer-Driven Innovation To Thrive

    Networking vendors are starting to engage customers by co-founding joint ventures. Tech vendors can co-innovate with their corporate clients in a joint venture, thereby differentiating themselves in...

    • Downloads: 246
  • For CIO Professionals

    Report:Networking Vendors Will Embrace Customer-Driven Innovation To Thrive

    How Alcatel-Lucent And UPMC Partnered On IP Infrastructure

    Technology marketing executives in both consumer and B2B firms have been working with lead users to identify new product opportunities for years. What's different now? To ensure the success of...

    • Downloads: 132
  • For eBusiness & Channel Strategy Professionals

    Report:Will Plans Abandon $1.4B In Annual CDHP Profits?

    Health Plans' Service Issues Will Cause Market Deceleration If Ignored

    Recent evidence shows that consumer-driven health plans (CDHPs) are beginning to gain market share faster than Forrester predicted in 2003. However, enrollees in these plans will demand improved...

    • Downloads: 137