Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

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2 results in Reports

  • Innovation
  • Carlton A. Doty
  • For Customer Insights Professionals

    Report:The Power Of Customer Context

    Vision: The Enterprise Marketing Technology Playbook

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, customer insights (CI) pros must deliver self-perpetuating...

    • Downloads: 1108
  • For eBusiness & Channel Strategy Professionals

    Report:Will Plans Abandon $1.4B In Annual CDHP Profits?

    Health Plans' Service Issues Will Cause Market Deceleration If Ignored

    Recent evidence shows that consumer-driven health plans (CDHPs) are beginning to gain market share faster than Forrester predicted in 2003. However, enrollees in these plans will demand improved...

    • Downloads: 134