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For B2C Marketing Professionals
Vision: The Enterprise Marketing Technology Playbook
Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, B2C marketing pros must deliver self-perpetuating cycles of...
- Downloads: 1326
For eBusiness & Channel Strategy Professionals
Health Plans' Service Issues Will Cause Market Deceleration If Ignored
Recent evidence shows that consumer-driven health plans (CDHPs) are beginning to gain market share faster than Forrester predicted in 2003. However, enrollees in these plans will demand improved...
- Downloads: 137