Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

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43 results in Reports

  • Research & Development (R&D)
  • For Enterprise Architecture Professionals

    Report:Elevate Digital Disruption Like China's Leading Innovators

    Three Lessons From Chinese Internet Companies

    "Internet companies" is a unique term used in China to refer to digital enterprises. These firms were born digital, and they are disrupting traditional companies in every major vertical. Traditional...

    • Downloads: 125
  • For CIO Professionals

    Report:Innovation Requires The Right Processes To Flourish

    Processes: The Innovation Playbook

    Rapidly changing buyer behavior and persistent market volatility heavily disrupt every market. Companies of all sizes need to innovate their products, their internal processes, their go-to-market...

    • Downloads: 1231
  • For CIO Professionals

    Report:The Collaborative Economy Will Drive Business Innovation And Growth

    Over the past two decades, the Internet has triggered a tectonic shift in the concept of networking — one that has redefined how companies market and sell products. More recently, social media,...

    • Downloads: 344
  • For Enterprise Architecture Professionals

    Report:Tune Your Organization For Emerging Technology Innovation

    The disruptive impact of IT has become the top concern of chief executive officers (CEOs), and chief information officers (CIOs) are shifting their priorities in response. Despite this, we find firms...

    • Downloads: 692
  • For Enterprise Architecture Professionals

    Report:EA Process Toolkit: Example Processes, Deliverables, And Responsibilities

    • Downloads: 64
  • For CIO Professionals

    Report:Smart Products Will Require A Hybrid CTO/CIO Skill Set

    The Burgeoning Set Of Connected Offerings Will Require New Skills

    The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

    • Downloads: 479
  • For Sourcing & Vendor Management Professionals

    Report:SVM's New Stakeholder: Product Development

    Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business

    Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

    • Downloads: 256
  • For B2C Marketing Professionals

    Report:Open Innovation Expands New Product Opportunities

    A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation...

    • Downloads: 834
  • For Customer Experience Professionals

    Report:How PayPal Uses Exploratory Research To Drive A Culture Of Customer-Focused Innovation

    Exploratory research uncovers customer needs that have yet to be met, exposes opportunities for differentiation, provides a holistic view of a problem space, and helps firms keep pace with the...

    • Downloads: 599
  • For Application Development & Delivery Professionals

    Report:Play Around With New Techniques For Requirements Collection

    Use Serious Games To Generate New Insights About Your Customer

    One of the most popular uses for serious games is requirements collection. Serious games change the rules for conversations about requirements, engaging stakeholders in a new (and, yes, fun) way. By...

    • Downloads: 511
  • For CMO Professionals

    Report:How To Drive Marketing Innovation

    Innovation Must Be Deliberate, Distributed, And Demonstrable

    Marketing innovation is a business priority. But not all marketing leaders are meeting the challenge despite executive interest. CMOs who are better at driving their organizations are doing so by...

    • Downloads: 855
  • For CIO Professionals

    Report:The Reinvention Of Product Development Services

    The Next Generation Of Service Offerings Spurs Market Growth

    A series of major business, technological, and supplier changes is driving a fundamental transformation in the market for product development services. As our research unveils, wholesale buyers will...

    • Downloads: 769
  • For CIO Professionals

    Report:2010 IT Budget Allocations: Planning For 2011

    Baseline Spending Allocation Figures For Comparison

    During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...

    • Downloads: 1656
  • For Sourcing & Vendor Management Professionals

    Report:SVM Is Uniquely Positioned To Connect Innovation Leadership To Innovation Services

    Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by...

    • Downloads: 384
  • For Enterprise Architecture Professionals

    Report:Sample Business Capability Map: Pharmaceutical Firms

    Pharmaceutical firms are changing their business operating models in response to market globalization, consolidation, and regulatory pressures. These changes require a stronger partnership between...

    • Downloads: 1588
  • For Sourcing & Vendor Management Professionals

    Report:Accenture, Cognizant, And Infosys Boost R&D Services Competition

    Three Major Services Firms See Opportunity In Offshore Product Development

    The previously uneventful offshore product development market is poised for significant change. Anticipating a huge growth in this untapped market, top IT services firms Accenture, Cognizant, and...

    • Downloads: 767
  • For CIO Professionals

    Report:What Tech Vendor Strategists Should Focus On In 2010

    As tech vendor strategists prepare their organizations for 2010, they envision more flexible and dynamic business models, which are capable of reacting quickly to the volatility in customer demand...

    • Downloads: 433
  • For Application Development & Delivery Professionals

    Report:It's Time To Revisit PPM For Product Development

    More Application Options Emerge To Help Manage R&D Pipelines

    Research and development (R&D) pipelines are the innovation and financial lifeblood of many organizations, yet product development executives report ongoing challenges prioritizing their investments...

    • Downloads: 682
  • For Sourcing & Vendor Management Professionals

    Report:Trends That Will Reshape R&D Post-Recession

    Sourcing Professionals Need To Prepare For Global Design Services

    Product development is poised to undergo huge changes in the next two years. From headquarters-centric R&D centers, firms will instead globally distribute their R&D structure to more effectively...

    • Downloads: 390
  • For CIO Professionals

    Report:There's Gold For Vendors In Stimulus Packages

    But It Will Take Mining To Get At The Opportunities That Exist

    As economies around the world slid into recession, governments in the US and many other countries rushed out economic stimulus programs. Many programs have funds explicitly set aside for technology...

    • Downloads: 528
  • For Enterprise Architecture Professionals

    Report:Pharmaceutical Industry Trends Drive EA

    The Impact Of Consolidation, Cost Pressures, And Networked Business Models On Pharma IT Means EA Practices Must Change

    The pharmaceutical industry faces enormous challenges — from changes in how pharmaceutical companies develop and source products, to pricing pressures, to increasingly stringent regulatory...

    • Downloads: 1172
  • For Application Development & Delivery Professionals

    Report:Emerging Energy Technologies Open Opportunities For The Technology Industry

    And No, We're Not Talking Just About Green IT

    The global drive to research and deploy new energy technologies creates major opportunities for technology companies. Information technology — from collaboration tools to custom-built research...

    • Downloads: 628
  • For CIO Professionals

    Report:Cisco 3.0: A New Tech Star Rises In The East

    Cisco Uses India To Evolve From An MNC Into A Globally Adaptive Organization

    Cisco is systematically globalizing its US-centric corporate culture. To capture the exploding market opportunities in the eastern hemisphere, CEO John Chambers opened the Globalisation Centre East...

    • Downloads: 383
  • For CIO Professionals

    Report:An Information Management Professional's Introduction To Innovation Management Tools

    Great ideas to improve the bottom line can come from anywhere within a business. Increasingly, companies include upper management, line-of-business people, and external sources like customers,...

    • Downloads: 696
  • For CIO Professionals

    Report:The Tech CEO's 2009 Innovation Agenda

    CEOs: Execute A Five-Point Innovation Program To Win In 2009 And Beyond

    As they elaborate their 2009 strategic plans, tech CEOs might be tempted to prioritize "restructuring efforts," such as across-the-board cost-cutting, in order to survive the deepening global...

    • Downloads: 942