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Insights-Driven Businesses Will Take $1.2 Trillion A Year By 2020
July 27, 2016


Forrester forecasts that 40 insights-driven public companies and a horde of insights-driven startups are on track to grow from $333 billion in revenue in 2015 to $1.2 trillion in 2020. This new kind of company harnesses digital insights to optimize products, services, and operations and will grow at least eight times faster than global GDP, or 27% annually, and the startups will grow 40%.

“These firms teach valuable lessons in culture, process, talent, teams, and technology,” Forrester analyst Ted Schadler writes in the new report. “If your executives have the willpower, you can become insights-driven as well. But change must start at the very top and penetrate to the DNA of your business, or you won’t succeed. This is a tall order, but insights-driven competitors leave you no choice.”

The authors of the report — Schadler, Brian Hopkins, and James McCormick — covered the findings in their new blog posts. Please contact us if you'd like a copy of this report.


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Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.


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