Insurance

While insurers have rightly embraced eBusiness strategies and are extending their online experience to mobile platforms, consumers have specific concerns and demands within these contexts. Meeting them requires a focus on customer attraction and retention, plus the infrastructure to deliver services efficiently.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018

    US Life Insurers Disappoint With Weak Digital Guidance

    April 18, 2018 Ellen Carney, Jennifer Wise

    Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers research and then buy life insurance. To see how helpful they are to customers, we evaluated the websites of seven US life insurance companies. This report lays out where these companies excel — and where they lag — as well as what digital business strategy and customer experience executives can learn from them.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Life Insurance Wave™: Canadian Sales Websites, Q2 2018

    Life Insurance Websites Reflect Sales Models — Not Customer Goals

    April 10, 2018 Ellen Carney, Jennifer Wise

    Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers traverse online and offline paths in their life insurance purchase journeys. To see how helpful and easy to use digital sales features are to customers, we evaluated the websites of seven leading Canadian life insurers. This report lays out where these companies excel — and where they lag — and what digital business strategy and customer experience executives can learn from them.

  • For Security & Risk Professionals

    REPORT: Top Recommendations For Your Security Program, 2018

    As Security's Purview Increases, Prioritize Helping Your Customer

    March 23, 2018 Amy DeMartine, Merritt Maxim, Heidi Shey, Nick Hayes, Jeff Pollard, Enza Iannopollo, Andras Cser

    Each year, Forrester outlines the most important recommendations for your security strategy for the coming 12 months. We base these recommendations on thousands of client inquiries and interactions, consulting engagements, and dozens of primary research interviews with chief information security officers (CISOs), security vendors, and major security consultancies and service providers. CISOs: Leverage this report to guide your security program strategy, and prioritize changes to security architecture and operations for the coming year.

  • For Security & Risk Professionals

    REPORT: Security Budgets 2018: Financial Services And Insurance

    New Initiatives Require Security To Take An Expertise-On-Demand Approach

    March 22, 2018 Jeff Pollard

    Data breaches, regulation, stiff competition for talent, and decentralized technology spending are still major challenges for security leaders in the FSI industry. We compare the budgets of security decision makers in this industry at firms that spend from 0% to 20% and from 21% to 40% of their overall tech budget on information security technologies. Security leaders in the financial services and insurance industry can use these budget ranges as a starting point, then compare their product, service, staffing, and other allocations with those of similar firms.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Debt Forecast, 2017 To 2022 (EU-7)

    ForecastView Document

    March 20, 2018 Michael O'Grady, Aurelie L'Hostis

    This report looks at the factors that drive the size and growth of consumer debt for mortgages and unsecured credit in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. The report details the size of online and digitally influenced sales and considers the offline and online factors that influence buying behaviors. This report provides context to the Forrester Data: Online Debt Forecast, 2017 To 2022 (EU-7).

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