Insurance

While insurers have rightly embraced eBusiness strategies and are extending their online experience to mobile platforms, consumers have specific concerns and demands within these contexts. Meeting them requires a focus on customer attraction and retention, plus the infrastructure to deliver services efficiently.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Disrupting Finance: Insurance Comparison Engines

    Comparison Engines Make It Easy To Gather And Compare Insurance Quotations, Streamlining Insurance Purchasing

    November 17, 2017 Benjamin Ensor

    Comparison engines are the oldest and, in some ways, most successful digital disruptors in financial services. They make it easy for customers to get quotations from dozens of insurance companies in minutes and often generate substantial revenues and profits. The success of the model means digital business strategy executives need to understand how comparison engines work. Read this report to learn who the main players are, assess their disruptive potential, and understand how to respond to comparison engines.

  • For Customer Experience Professionals

    REPORT: The France Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience

    November 13, 2017 Joana van den Brink-Quintanilha, Alex Causey

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across four industries in the France CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For Customer Experience Professionals

    REPORT: The UK Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience

    November 13, 2017 Joana van den Brink-Quintanilha, Alex Causey

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the UK CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2018: Financial Services Companies Get Serious About Digital Transformation

    November 10, 2017 Peter Wannemacher, Benjamin Ensor, Jacob Morgan

    Executives at financial services companies worldwide understand that digital transformation means business transformation. Most companies will spend 2018 working on new initiatives to better win, serve, and engage customers, as regulators continue to promote competition. But while 2018 will bring many digital upgrades, few financial services companies will do enough to truly differentiate their brands and remain relevant to customers. Many firms risk being left behind. This brief outlines Forrester's predictions for the financial services industry in 2018.

  • For Customer Experience Professionals

    REPORT: Drive Business Growth With Great Customer Experience, 2017

    The Upside Of Investing In CX For 17 Industries

    October 12, 2017 Maxie Schmidt-Subramanian, Dylan Czarnecki, Laura Garvin Tramm

    Many customer experience (CX) pros find it hard to show the connection between improving CX and making a business impact. That's why Forrester built models that demonstrate how CX improvements drive growth by increasing customer loyalty. This report shows the growth potential from improving CX for 17 of the industries we cover in Forrester's Customer Experience Index (CX Index™). CX pros can use this data to make the case for investing in customer experience.

View all research

Analysts Who Cover Insurance

View all related analysts

Charts & Figures

View All