Why Read This
When the iPhone launched four years ago and triggered off the acceleration of mobile commerce, eBusiness leaders, eager to get their feet wet, went looking for solutions. For many, transcoding or screen-scraping solutions provided a quick and relatively painless way to get involved in the mobile commerce game. However, as mobile commerce revenues continue to grow and consumers show an appetite for brand interaction through yet more touchpoints, eBusiness leaders must revisit their mobile solution integration strategy. It will be essential for these leaders to ensure that both their teams and technology platforms can scale to support an increasingly complex array of consumer touchpoints in a sustainable way.