Why Read This
Consistent with past studies, email, search, and display media are still the most heavily penetrated interactive channels; this year, they reach near ubiquitous adoption. Online video and most social media also continue strong growth. Widgets and mobile see less aggressive adoption, and game marketing loses ground. Marketers can overcome their current channel challenges by applying Forrester's frameworks for developing objectives-based program strategies and measuring engagement.
Tags: Customer Experience Management, Design & Usability, Digital Marketing, Email Marketing, Emerging Methods, Marketing Measurement, Marketing Organization & Culture, Marketing ROI, Measurement Methods & Techniques, Mobile Marketing, Online Display Advertising, Search Marketing, Social Computing, Social Media