Why Read This
AR managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices and developed a methodology for assessing and improving the fundamentals. This report lays out that methodology and provides a self-assessment tool that you can use to assess your current program, analyze weaknesses, and identify what you need to change if your program is to join the best. This report and the associated self-assessment tool are updates of previously published materials. Forrester reviews and updates content periodically for continued relevance and accuracy.