For Analyst Relations Professionals

Industry Analyst Relations And Sales Support

    Why Read This Report

    Industry analyst relations (AR) teams struggle to create and demonstrate their value to sales. Forrester has distilled AR best practices for support of a vendor's direct sales processes and developed a methodology for reviewing and improving the main success factors. This report of the industry analyst relations playbook lays out that methodology and provides a self-assessment tool that you can use to benchmark your current AR-and-sales program, analyze weaknesses, and identify what you need to change if your program is to enter the top class. This report and the associated tool are updates of previously published materials. Forrester reviews and updates content periodically for continued relevance and accuracy; we revised this edition to factor in new data.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.

    TABLE OF CONTENTS

    • There Is Confusion Around The Value That AR Can Bring To Sales
    • Great AR-And-Sales Programs Tackle Nine Success Factors
    • Don't Commit Beyond Your Control
    • RECOMMENDATIONS

      Use Forrester's AR-And-Sales Scorecard For A Self-Examination
    • Supplemental Material
    • Related Research Documents