J. P.   Gownder

J. P. Gownder

Vice President, Principal Analyst Serving Infrastructure & Operations Professionals

J. P. Gownder is a vice president and principal analyst with expertise in devices and platforms. His research covers virtual and augmented reality, wearable computing, tablets, smartphones, robotics, and the devices and systems that power retail experiences, including digital signage, beacons, and mobile point of sales. He also has expertise in operating systems, software, applications, and the digital platform wars.

J. P.  collaborates with other analysts to create the I&O workforce enablement playbook, which helps companies serve a more mobile workforce that uses a wider variety of devices such as tablets (e.g., Apple iPad) and online services (e.g., Dropbox) to do their jobs.

Previous Work Experience

Prior to joining the I&O team, J. P. was vice president of business development for Forrester's Tech Marketing Navigator and Forrsights teams, helping tech vendor clients leverage business and consumer survey data to make better marketing and strategy decisions. Prior to that, J. P. worked as a research director for more than three years, managing a team of analysts who served consumer product strategists. With special expertise in tech products, he helped clients with the strategy and product marketing of PCs, tablets, mobile devices, software, operating systems, and media content and services.

A recognized thought leader in charting the future course of consumer technologies, J. P. has helped clients all over the world build winning tech product strategies. In previous roles at Forrester, J. P. designed and scoped custom quantitative research projects, surveying consumers and businesses around the world as well as analyzing the data using advanced data analysis techniques (like segmentation and conjoint analysis), and helped clients understand what actions they should take based on these research studies.

J. P.'s background includes strategy consulting, market research, and data-oriented consulting positions. Prior to joining Forrester, J. P. worked in a variety of management consulting and analyst roles, both in the US and in Europe.

A prolific writer and speaker, J. P. has written articles for publications such as Mashable, Information Week, ComputerWorld, Forbes, The Los Angeles Times, and The Washington Post. He has also been quoted in The Financial Times, The Wall Street Journal, The New York Times, USA Today, Wired, and many other publications, and has appeared on NBC television, "Voice of America," National Public Radio, and other media outlets.

Education

J. P. graduated from Harvard University with a B.A. (magna cum laude) and an M.A. in political science. He also conducted research at the Harvard Business School.

J. P. Gownder

Vice President, Principal Analyst Serving Infrastructure & Operations Professionals

J. P. Gownder is a vice president and principal analyst with expertise in devices and platforms. His research covers virtual and augmented reality, wearable computing, tablets, smartphones, robotics, and the devices and systems that power retail experiences, including digital signage, beacons, and mobile point of sales. He also has expertise in operating systems, software, applications, and the digital platform wars.

J. P.  collaborates with other analysts to create the I&O workforce enablement playbook, which helps companies serve a more mobile workforce that uses a wider variety of devices such as tablets (e.g., Apple iPad) and online services (e.g., Dropbox) to do their jobs.

Previous Work Experience

Prior to joining the I&O team, J. P. was vice president of business development for Forrester's Tech Marketing Navigator and Forrsights teams, helping tech vendor clients leverage business and consumer survey data to make better marketing and strategy decisions. Prior to that, J. P. worked as a research director for more than three years, managing a team of analysts who served consumer product strategists. With special expertise in tech products, he helped clients with the strategy and product marketing of PCs, tablets, mobile devices, software, operating systems, and media content and services.

A recognized thought leader in charting the future course of consumer technologies, J. P. has helped clients all over the world build winning tech product strategies. In previous roles at Forrester, J. P. designed and scoped custom quantitative research projects, surveying consumers and businesses around the world as well as analyzing the data using advanced data analysis techniques (like segmentation and conjoint analysis), and helped clients understand what actions they should take based on these research studies.

J. P.'s background includes strategy consulting, market research, and data-oriented consulting positions. Prior to joining Forrester, J. P. worked in a variety of management consulting and analyst roles, both in the US and in Europe.

A prolific writer and speaker, J. P. has written articles for publications such as Mashable, Information Week, ComputerWorld, Forbes, The Los Angeles Times, and The Washington Post. He has also been quoted in The Financial Times, The Wall Street Journal, The New York Times, USA Today, Wired, and many other publications, and has appeared on NBC television, "Voice of America," National Public Radio, and other media outlets.

Education

J. P. graduated from Harvard University with a B.A. (magna cum laude) and an M.A. in political science. He also conducted research at the Harvard Business School.

J. P. Gownder's Research

Most RecentMost Popular
  • For Infrastructure & Operations Professionals

    REPORT: Predictions 2018: Automation Alters The Global Workforce

    Ten Key Developments In Automation Reshape The Industry In 2018

    November 9, 2017 Chris Gardner, J. P. Gownder, Craig Le Clair, Elinor Klavens, Joseph Blankenship, Tim Sheedy, Robert Stroud, Diego Lo Giudice

    Automation has been one of the most profound and disruptive forces in human history. The market for automation in many forms will accelerate faster in 2018 as firms look to squeeze performance and insights out of previously commodity operations. Companies that master automation will dominate their industries. This report outlines Forrester's 10 key predictions for the evolution of automation in 2018 and prescribes the optimal ways for Infrastructure and operations (I&O) leaders to respond.

  • For Infrastructure & Operations Professionals

    REPORT: Predictions 2018: Employee Experience Powers The Future Of Work

    November 8, 2017 David K. Johnson, J. P. Gownder, Craig Le Clair, Andrew Hewitt, Michele Pelino

    Sustained business growth depends on your company's employees being more agile, informed, and responsive. I&O execs and other technology and business leaders responsible for workforce technology and productivity must manage a rapidly changing landscape on multiple fronts — not just technology. This report highlights the key shifts coming to the future of work that will contribute to growth by helping employees improve customers' experiences; it also describes how you should prepare for them in 2018.

  • For Infrastructure & Operations Professionals

    REPORT: Everyday Technology Choices For A Better Employee Experience

    Design Effective Workforce Strategies For Laptops, Tablets, Smartphones, And Beyond

    September 26, 2017J. P. Gownder

    Having the right tools to do the job is a prerequisite to empowering a positive employee experience. Yet, too often, organizations still neglect the everyday technologies that employees use, relying on outdated devices and software and feeling constrained by budgets. Infrastructure and operations (I&O) leaders should read this report to learn how to turbocharge employee experience, which will lead to top-line revenue growth for their firms.

  • For Infrastructure & Operations Professionals

    REPORT: Drive Employee Productivity With Rugged Mobile Moments

    Ensure That Your Device Strategy Meets The Rugged Requirements Of Employees In Less-Than-Ideal Conditions

    August 10, 2017J. P. Gownder, Andrew Hewitt

    Delivering on a strategy to improve your business' customer experience or supplying an employee with key data might hinge on greater resilience than your average iPhone provides. The only way to ensure that a device can withstand certain conditions is by ruggedization — a process that uses a set of rigorous certifications to increase longevity and effectiveness of employee devices in harsh environments and nontraditional settings. This report gives infrastructure and operations (I&O) professionals our latest research on the rugged market and helps them match the right rugged technology to the right employees in their immediate context. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Infrastructure & Operations Professionals

    REPORT: How To Budget For Workforce And Customer-Facing Technologies For 2018 And Beyond

    Benchmarks: The Workforce Enablement Playbook

    July 31, 2017J. P. Gownder, Andrew Hewitt

    Infrastructure and operations (I&O) leaders planning their budgets for 2018 and beyond must invest in business technology (BT) that helps win, serve, and retain customers. They must create a strategy and budget to outfit employees with devices, software, and services to improve their productivity while also helping with both the strategy and budgetary support of customer-facing interaction technologies. This report helps you benchmark your organization against those of your peers as you work with business partners to plan investments that will drive business results for your company. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This update includes recent Forrester survey data on budgeting for business technology.

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