J. P. Gownder

Vice President, Principal Analyst serving Infrastructure & Operations PROFESSIONALS

J. P. Gownder is a vice president and principal analyst with expertise in devices and platforms. His research covers wearable computing, tablets, smartphones, and the devices and systems that power retail experiences, including digital signage, beacons, and mobile point of sales. He also has expertise in operating systems, software, applications, and the digital platform wars.

J. P.  collaborates with other analysts to create the I&O workforce enablement playbook, which helps companies serve a more mobile workforce that uses a wider variety of devices such as tablets (e.g., Apple iPad) and online services (e.g., Dropbox) to do their jobs.

Previous Work Experience

Prior to joining the I&O team, J. P. was vice president of business development for Forrester's Tech Marketing Navigator and Forrsights teams, helping tech vendor clients leverage business and consumer survey data to make better marketing and strategy decisions. Prior to that, J. P. worked as a research director for more than three years, managing a team of analysts who served consumer product strategists. With special expertise in tech products, he helped clients with the strategy and product marketing of PCs, tablets, mobile devices, software, operating systems, and media content and services.

A recognized thought leader in charting the future course of consumer technologies, J. P. has helped clients all over the world build winning tech product strategies. In previous roles at Forrester, J. P. designed and scoped custom quantitative research projects, surveying consumers and businesses around the world as well as analyzing the data using advanced data analysis techniques (like segmentation and conjoint analysis), and helped clients understand what actions they should take based on these research studies.

J. P.'s background includes strategy consulting, market research, and data-oriented consulting positions. Prior to joining Forrester, J. P. worked in a variety of management consulting and analyst roles, both in the US and in Europe.

A prolific writer and speaker, J. P. has written articles for publications such as Mashable, Information Week, ComputerWorld, Forbes, the Los Angeles Times, and The Washington Post. He has also been quoted in the Financial Times, The Wall Street Journal, The New York Times, USA Today, Wired, and many other publications, and he has appeared on NBC television, "Voice of America," National Public Radio, and other media outlets.


J. P. graduated from Harvard University with a B.A. (magna cum laude) and an M.A. in political science. He also conducted research at the Harvard Business School.

J. P. Gownder's Research

  • For Infrastructure & Operations Professionals

    Report: Quick Take: Apple's iPad Pro Is Not A Laptop Killer

    On September 9, 2015, Apple announced the upcoming release of iPad Pro, a large form-factor version of its iPad line. When dressed with its optional external keyboard and stylus, the device rese...

    • Downloads: 83
  • For Infrastructure & Operations Professionals

    Report: The Future Of Jobs, 2025: Working Side By Side With Robots

    There's a lot of talk these days about the bleak future of employment: Claims that robots will steal all the jobs are commonplace in the media and in academia. These concerns are driven by a hos...

    • Downloads: 296
  • For Infrastructure & Operations Professionals

    Report: How To Build The Device Innovation Lab That Differentiates Your Digital Business

    Infrastructure and operations (I&O) leaders are increasingly tasked with applying technology to business problems to drive innovation, and they have a particular competency that can help: expert...

    • Downloads: 125
  • For Infrastructure & Operations Professionals

    Report: Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit

    Infrastructure and operations (I&O) leaders look to inject technology innovations into business processes, be they operational workforce workflows or customer experiences. But the landscape of d...

    • Downloads: 163
  • For Infrastructure & Operations Professionals

    Report: Global Tablet Forecast 2015 To 2018: Despite Market Volatility, Tablets Are Big In Business

    In 2013, it seemed like tablets were taking over the world, threatening the PC's position with the workforce. But the overall tablet market plateaued in 2014 and remains slow-growing and tepid i...

    • Downloads: 157
  • For CMO Professionals

    Report: The Future Of Apple Inc.

    Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for ...

    • Downloads: 1394
  • For B2C Marketing Professionals

    Report: Designing A Mobile Empowered Product Strategy

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the ...

    • Downloads: 1230
  • For Infrastructure & Operations Professionals

    Report: The Enterprise Wearables Journey

    If you're not thinking about how innovation in wearable computing will affect enterprises in 2015, you're slipping into the minority: Wearable devices — and the apps, software, and service...

    • Downloads: 1041
  • For B2C Marketing Professionals

    Report: Mass Customization Is (Finally) The Future Of Products

    Mass customization has long been the next big thing in product strategy. After a variety of false starts, its time has finally come. Changes in customer-facing technology are opening up new oppo...

    • Downloads: 1049
  • For B2C Marketing Professionals

    Report: The Consumer Product Strategist's Guide To Segmentation Analysis

    Segmentation analysis is the hardest task in market research — and it's the most important research that consumer product strategy professionals will use. Segmentation means not treating c...

    • Downloads: 962
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