J. P. Gownder

Vice President, Principal Analyst serving Infrastructure & Operations PROFESSIONALS

J. P. Gownder is a vice president and principal analyst with expertise in devices and platforms. His research covers wearable computing, tablets, smartphones, and the devices and systems that power retail experiences, including digital signage, beacons, and mobile point of sales. He also has expertise in operating systems, software, applications, and the digital platform wars.

J. P.  collaborates with other analysts to create the I&O workforce enablement playbook, which helps companies serve a more mobile workforce that uses a wider variety of devices such as tablets (e.g., Apple iPad) and online services (e.g., Dropbox) to do their jobs.

Previous Work Experience

Prior to joining the I&O team, J. P. was vice president of business development for Forrester's Tech Marketing Navigator and Forrsights teams, helping tech vendor clients leverage business and consumer survey data to make better marketing and strategy decisions. Prior to that, J. P. worked as a research director for more than three years, managing a team of analysts who served consumer product strategists. With special expertise in tech products, he helped clients with the strategy and product marketing of PCs, tablets, mobile devices, software, operating systems, and media content and services.

A recognized thought leader in charting the future course of consumer technologies, J. P. has helped clients all over the world build winning tech product strategies. In previous roles at Forrester, J. P. designed and scoped custom quantitative research projects, surveying consumers and businesses around the world as well as analyzing the data using advanced data analysis techniques (like segmentation and conjoint analysis), and helped clients understand what actions they should take based on these research studies.

J. P.'s background includes strategy consulting, market research, and data-oriented consulting positions. Prior to joining Forrester, J. P. worked in a variety of management consulting and analyst roles, both in the US and in Europe.

A prolific writer and speaker, J. P. has written articles for publications such as Mashable, Information Week, ComputerWorld, Forbes, the Los Angeles Times, and The Washington Post. He has also been quoted in the Financial Times, The Wall Street Journal, The New York Times, USA Today, Wired, and many other publications, and he has appeared on NBC television, "Voice of America," National Public Radio, and other media outlets.

Education

J. P. graduated from Harvard University with a B.A. (magna cum laude) and an M.A. in political science. He also conducted research at the Harvard Business School.

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84 results in Reports

  • J. P. Gownder
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Wearables Journey

    How Wearable Computing Will Improve Your Business

    If you're not thinking about how innovation in wearable computing will affect enterprises in 2015, you're slipping into the minority: Wearable devices — and the apps, software, and services...

    • Downloads: 737
  • For Security & Risk Professionals

    Report:Quick Take: Android For Work Upends Multiple Markets

    On February 25, 2015, Google publicly announced its latest functionality updates to the Android OS, titled "Android for Work" (AFW). The efficiency and security improvements delivered by AFW will...

    • Downloads: 86
  • For Infrastructure & Operations Professionals

    Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

    Executive Overview: The Workforce Enablement Playbook

    Mobility and bring-your-own-device (BYOD) top the list of any infrastructure and operations (I&O) leader responsible for workforce enablement — your firm's employees need both tools and...

    • Downloads: 480
  • For CIO Professionals

    Report:Brief: Microsoft Gets Its Flagship OS Back On Track With Windows 10

    Microsoft Secures Its Stake In Enterprise PCs, But Universal App Architecture Won't Be Enough To Win Mobile Without More Help

    On January 21, 2015, Microsoft provided the public with more details on Windows 10, which was originally announced last September at a press event in San Francisco. Windows 10 is the next major...

    • Downloads: 152
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Microsoft's HoloLens Will Drive Radical Productivity Gains With Mixed Reality

    Part Windows And Part Wearables, HoloLens Will Provide A New Toolset For Workforce Collaboration And Customer Interactions

    Microsoft has announced HoloLens, a holographic, mixed-reality head-mounted display built on Windows 10, which it will release in late 2015. This exotic-sounding product will offer many of the best...

    • Downloads: 97
  • For Infrastructure & Operations Professionals

    Report:How To Budget For Workforce And Customer-Facing Technologies In 2015 And Beyond

    Benchmarks: The Workforce Enablement Playbook

    Infrastructure and operations (I&O) leaders planning their budgets for 2015 and beyond face a daunting challenge: within their constrained I&O budget, they must find ways to divert investments from...

    • Downloads: 697
  • For Infrastructure & Operations Professionals

    Report:Four Ways Connected Devices Improve Patient Care

    How Mobile And Connected Devices Help To Reshape The Healthcare Customer Experience

    Systemic changes to the healthcare system are creating new challenges — and emerging technology is opening the door to new strategies to meet them. Busy doctors spend too much time on...

    • Downloads: 175
  • For CMO Professionals

    Report:Five Urgent Truths About The Future Of Wearables That Every Leader Should Know

    Wearables Are Poised To Change The Marketing Landscape — Is Your Company Ready?

    Organizers of the influential LeWeb Paris 2014 conference asked Forrester to curate and present a theme on wearable computing. To that end, we conducted original research about the opportunities that...

    • Downloads: 370
  • For Infrastructure & Operations Professionals

    Report:Predictions 2015: Infrastructure & Operations Prioritizes Pursuing The BT Agenda

    I&O's Key Agenda Requires Evolutionary Changes

    In 2014, the role of the infrastructure and operations (I&O) professional has been reshaped by trends like social, mobile, Agile, and cloud — but it's time to get ready for what's around the...

    • Downloads: 280
  • For Infrastructure & Operations Professionals

    Report:Ten Ways Technology Will Drive Workforce Success In 2015

    Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer, where your company's employees need your...

    • Downloads: 176
  • For CMO Professionals

    Report:Quick Take: Microsoft's Health Service Uses A Fitness Device To Build An Ecosystem

    Specific Marketers Should Develop Content, Apps, Or Experiences For The Microsoft Band

    Microsoft just announced Microsoft Band, a new wearable device backed by a health and wellness service platform that chief marketing officers (CMOs) should keep on their radar. Initially targeting...

    • Downloads: 98
  • For CIO Professionals

    Report:Quick Take: HP Announces Innovative Tools That Will Bridge Physical And Digital Worlds

    HP Announces Big Changes For 3D Printing

    HP has articulated a new vision for its personal computing and printing business, offering up two new products that will help bridge the physical and digital worlds. The Multi-Jet Fusion 3D printer...

    • Downloads: 90
  • For Infrastructure & Operations Professionals

    Report:Wearables Drive Innovation By Addressing Fundamental Human Needs

    Take An Expansive View Of Wearables To Equip Workers — And Customers — With Wearable Devices

    The wearables market suffers from a hype bubble: The ratio of released products to product sales is currently very high. But wearables are for real. Forrester surveyed 4,566 US online consumers and...

    • Downloads: 297
  • For Infrastructure & Operations Professionals

    Report:Brief: Privacy Concerns Will Shape, Not Stop, Google Glass Adoption

    How You Can Experiment With Glass Today Despite Privacy Concerns

    Infrastructure and operations (I&O) leaders are already looking at how Google Glass can play a supporting role in their enterprise mobility strategies. Today's pilots cross the spectrum of use cases:...

    • Downloads: 58
  • For CMO Professionals

    Report:Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

    With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble

    Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with...

    • Downloads: 320
  • For Infrastructure & Operations Professionals

    Report:Brief: How I&O Leaders Should Prepare For Apple's Leap Into The Wearables Market

    Apple's iWatch Will Become A Critical Tool For Workforce Enablement And Customer Interactions

    Wearables offer enterprises powerful tools for empowering workers and engaging customers. As company-owned devices, devices like Google Glass are already helping employees such as surgeons perform...

    • Downloads: 109
  • For CMO Professionals

    Report:Brief: Prepare Now For Apple's Giant Leap Into Wearables

    Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch

    The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...

    • Downloads: 250
  • For Infrastructure & Operations Professionals

    Report:Brief: California's Employee Reimbursement Ruling Won't Stem BYOD

    On August 12, 2014, a California appellate court ruled that a company whose employees were required to use personally owned mobile phones to make voice calls for company business must reimburse them...

    • Downloads: 72
  • For Infrastructure & Operations Professionals

    Report:Five Ways To Navigate Privacy Issues In Wearable Computing

    Consider Privacy Up Front When Developing A Wearables Strategy

    Wearables are gaining popularity in both the consumer and enterprise worlds as they open up new technology-enhanced experiences — but with this ascension comes privacy concerns. For example,...

    • Downloads: 146
  • For CIO Professionals

    Report:Quick Take: Apple And IBM Team Up To Create A New Enterprise Mobile Platform

    New Partnership Melds Complementary Strengths In Consumer And Enterprise Markets

    The leading mobile OS devices from Apple and Google have blossomed in enterprise settings because individuals want the same mobile devices and apps at work that they use in their personal lives. But...

    • Downloads: 393
  • For Infrastructure & Operations Professionals

    Report:Brief: Windows 8.1 Update Improves Its Case For Enterprise Usage

    Update Opens Up New Customer-Facing Scenarios, But Barriers To Widespread Enterprise Adoption Persist

    Enterprises are finding more and more uses for tablets to complement business strategies. As enterprise-owned tablets become more commonplace, infrastructure and operations (I&O) professionals must...

    • Downloads: 86
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Salesforce Wear Opens Up New Enterprise Wearables Opportunities

    Salesforce Wear Developer Pack Will Drive Enterprise Adoption Of Both Wearables And Salesforce1

    On June 10, 2014, salesforce.com announced Salesforce Wear, a bundle of free tools aimed at expanding the mobile potential of the Salesforce platform with wearables. This program offers support for...

    • Downloads: 176
  • For CIO Professionals

    Report:Quick Take: Apple's WWDC 2014 Tour De Force

    New Developer Tools And Business Features Will Strengthen Apple's Leading Position In The Age Of The Customer

    Introduced by Apple CEO Tim Cook, Apple software leader Craig Federighi motored through a dense list of new operating systems, iOS 8 and OS X Yosemite, compelling new customer features such as the...

    • Downloads: 139
  • For Infrastructure & Operations Professionals

    Report:Quick Take: New Surface Advances Microsoft's Case For Device Consolidation

    A BYOD Candidate That Targets Lightening The Employee Technology Load

    On May 20, 2014, Microsoft unveiled the latest member of the Surface line, the Surface Pro 3, a Windows 8.1 touchscreen laptop that, among other improvements, carries a larger screen than the Surface...

    • Downloads: 102
  • For Infrastructure & Operations Professionals

    Report:Brief: Using Technology To Drive In-Store Customer Engagement

    How To Start Employing Emerging Technologies To Join Physical And Virtual Shopping Experiences

    Infrastructure and operations (I&O) professionals at retail firms have an opportunity to help their companies employ in-store technologies to craft superior engagement strategies. As I&O becomes a...

    • Downloads: 329