Speaker Biography

Jacob Milender

Researcher

Sessions Featuring This Speaker

Forrester's Forum For Sales Enablement Professionals

03/02/2015

  • 08:30 AM - 10:00 AM

    Working Session: Aligning People, Processes, And Technology To Hire And Develop Your Buyer-Aligned Sales Force

    In this session, you will learn to put Forrester’s frameworks into action with tools that help you hire and develop successful salespeople more effectively. You’ll learn what tools are available, how to use them, and what your organization can expect to get out of these new approaches.

    *On-site registration required

Research Focus

Jacob (Jake) is a researcher on the B2B Marketing team. His research covers sales and channel enablement as well as B2B eCommerce, with a particular focus on how the age of the customer is affecting sales and partner channels. Jake helps B2B clients understand the impact of digital tools and technologies across both the sales cycle and the buyer journey, as well as how to enable better sales and marketing alignment. A key focus of Jake's research going forward will be how to engage with a more well-informed, digitally savvy B2B buyer.

Previous Work Experience

As a senior research associate, Jake supported analysts on both the B2B Marketing and eBusiness & Channel Strategy teams. Upon starting at Forrester his focus was primarly on sales enablement, but within a few months, Jake joined the team that published "Death Of A (B2B) Salesman," which took a more broad look at B2B sales as a whole. Since then Jake has collaborated across teams on a variety of topics with a B2B focus.

Prior to joining Forrester, Jake worked as a database manager for a small technology company in the greater Boston area.

Education

Jake has a B.A. in government from St. Lawrence University in Canton, New York, where he graduated with honors.