Jacob   Morgan

Jacob Morgan

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Jacob serves digital business professionals, helping them understand and respond to the challenges of digitizing their business strategy as well as understand how culture, technology, and organizational change can help accelerate transformation and innovation. Jacob advises digital business leaders on how to drive forward their digital agenda within financial services and other verticals, with research exploring digital business strategy, evolving collaborative business models, API business strategy, open banking, consumers, digital and mobile payments, as well as emerging disruptive trends. He is based in the UK and has global coverage.

Previous Work Experience

Jacob joined Forrester from Capital One (Europe) where he worked for the CIO as a senior consultant in digital innovation. His role included digital strategy, transformative change, managing the future payments strategy, and market scanning for emergent opportunities. Jacob also spent a number of years at Capital One working as an IT architect and business systems analyst, delivering the architecture for contactless payments. Prior to Capital One, Jacob spent four years working for the chief executive of a not-for-profit sector organization, leading online adoption and technology integration.

Education

Jacob holds a degree in English literature from the University of Nottingham.

Jacob Morgan

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Jacob serves digital business professionals, helping them understand and respond to the challenges of digitizing their business strategy as well as understand how culture, technology, and organizational change can help accelerate transformation and innovation. Jacob advises digital business leaders on how to drive forward their digital agenda within financial services and other verticals, with research exploring digital business strategy, evolving collaborative business models, API business strategy, open banking, consumers, digital and mobile payments, as well as emerging disruptive trends. He is based in the UK and has global coverage.

Previous Work Experience

Jacob joined Forrester from Capital One (Europe) where he worked for the CIO as a senior consultant in digital innovation. His role included digital strategy, transformative change, managing the future payments strategy, and market scanning for emergent opportunities. Jacob also spent a number of years at Capital One working as an IT architect and business systems analyst, delivering the architecture for contactless payments. Prior to Capital One, Jacob spent four years working for the chief executive of a not-for-profit sector organization, leading online adoption and technology integration.

Education

Jacob holds a degree in English literature from the University of Nottingham.

Jacob Morgan's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: Embrace Next-Generation Digital Organization Structures

    Advanced Level: Structure Practices For Digital Business

    February 7, 2019 Martin Gill, Jacob Morgan

    Digital innovators embrace new organizational structures. Cross-functional working is a given, but innovators go further, democratizing trust in the outside world in return for speed, inspiration, and access to capabilities they can't, or don't want to, develop internally. They shift capital, intellectual property, and human resource risk to a dynamic ecosystem of partners, and they embrace technology to drive unprecedented efficiency and scale. Sound scary? It is. This report outlines how digital business leaders structure their teams and business units. This report was originally published in December 2017; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in February 2019.

  • For CMO Professionals

    REPORT: Kick-Start Your Digital Organization Structure

    Beginner Level: Structure Practices For Digital Business

    February 6, 2019Jacob Morgan, Martin Gill

    A well-organized, empowered digital business team can make or break the early stages of digital transformation. Successful digital business leaders know that building a single, central digital team isn't the long-term answer. Instead, they first establish key responsibilities for digital strategy, governance, and execution — then empower a "digital acceleration team" to work with line-of-business teams to increase their digital maturity. This report shows you how to get started. This report was originally published in December 2017; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in February 2019.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2019: Digital Business

    Digital Leaders Reboot To Hedge Against A Downturn

    November 7, 2018 Allen Bonde, Jacob Morgan

    In 2019, economic uncertainty will stalk the halls and budgets will see pressure. For digital leaders, necessity is the mother of innovation as firms accelerate their recession planning and focus on supporting operational improvement. Now is the time to be creative and get back to basics: delivering small, manageable chunks of innovation that improve customer outcomes and deliver productivity. Firms will recognize the doers and the builders as the hot roles focus on product and delivery. This coming year is all about action.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Four Ways APIs Are Changing Banking

    How Financial Services Firms Are Exploiting APIs And Open Banking

    October 24, 2018Jacob Morgan

    Application programming interfaces (APIs) are cornerstone building blocks of digital business and are reframing opportunity within financial services. Digital business leaders are ideally placed to bridge the technology divide and articulate how APIs can realize their business vision, underpin connected business models, and deliver initiatives such as open banking. This report enables digital business leaders to look beyond the technical jargon, understand how transformative APIs are, and learn how to collaborate successfully with their technology peers to deliver change.

  • For CMO Professionals

    REPORT: Kick-Start Your Digital Business Strategy

    Beginner Level: Strategy Practices For Digital Business

    September 4, 2018Jacob Morgan, Oliwia Berdak

    For digital business leaders, the landscape is in constant flux. In today's fast-moving business environment, it's vital that your strategic plan be just as dynamic as your customers and your competitors. This report is part of a trilogy detailing how to build an adaptable digital business strategy that is customer-led, insights-driven, fast, and connected. It helps digital business leaders develop their strategy at the beginning of their journey, helping to set priorities, focus efforts on differentiating capabilities, and build your response to digital impacts on your firm.

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