Jacob   Morgan

Jacob Morgan

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Jacob serves digital business professionals, helping them understand and respond to the challenges of digitizing their business strategy as well as understand how culture, technology, and organizational change can help accelerate transformation and innovation. Jacob advises digital business leaders on how to drive forward their digital agenda within financial services and other verticals, with research exploring digital business strategy, evolving collaborative business models, API business strategy, open banking, consumers, digital and mobile payments, as well as emerging disruptive trends. He is based in the UK and has global coverage.

Previous Work Experience

Jacob joined Forrester from Capital One (Europe) where he worked for the CIO as a senior consultant in digital innovation. His role included digital strategy, transformative change, managing the future payments strategy, and market scanning for emergent opportunities. Jacob also spent a number of years at Capital One working as an IT architect and business systems analyst, delivering the architecture for contactless payments. Prior to Capital One, Jacob spent four years working for the chief executive of a not-for-profit sector organization, leading online adoption and technology integration.

Education

Jacob holds a degree in English literature from the University of Nottingham.

Jacob Morgan

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Jacob serves digital business professionals, helping them understand and respond to the challenges of digitizing their business strategy as well as understand how culture, technology, and organizational change can help accelerate transformation and innovation. Jacob advises digital business leaders on how to drive forward their digital agenda within financial services and other verticals, with research exploring digital business strategy, evolving collaborative business models, API business strategy, open banking, consumers, digital and mobile payments, as well as emerging disruptive trends. He is based in the UK and has global coverage.

Previous Work Experience

Jacob joined Forrester from Capital One (Europe) where he worked for the CIO as a senior consultant in digital innovation. His role included digital strategy, transformative change, managing the future payments strategy, and market scanning for emergent opportunities. Jacob also spent a number of years at Capital One working as an IT architect and business systems analyst, delivering the architecture for contactless payments. Prior to Capital One, Jacob spent four years working for the chief executive of a not-for-profit sector organization, leading online adoption and technology integration.

Education

Jacob holds a degree in English literature from the University of Nottingham.

Jacob Morgan's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: Accelerate Your Culture Practices For Digital Transformation

    Intermediate Level: Culture Practices For Digital Business

    February 26, 2018 Michelle Beeson, Jacob Morgan, Alyson Clarke

    Successful digital transformations are underpinned by a strong digital culture. Once the foundations are in place, digital leaders must accelerate change and entrench digital skills, processes, and technology across the organization. Enterprisewide collaboration and a strong focus on customer outcomes are also keys for continuing your organization's digital transformation. This report describes how digital business leaders must accelerate their culture transformation. It forms one of a trilogy of reports detailing cultural practices at different levels of maturity.

  • For CMO Professionals

    REPORT: Apply Cultural Patterns From Leading Digital Innovators

    Advanced Level: Culture Practices For Digital Business

    February 26, 2018Jacob Morgan, Alyson Clarke, Michelle Beeson

    Cultural alignment is a huge enabler of change — when done well, it greases the skids; when poorly executed, it can stop transformation dead in its tracks. Digitally innovative firms are characterized by embracing technology as a driver of business success and a process of reinvention — fueled by innovation — that keeps culture fresh. This report examines the common cultural traits in these companies. Digital leaders should read this report to inspire their own digital culture.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Fix Your Culture Gaps To Speed Up Digital Transformation

    Beginner Level: Culture Practices For Digital Business

    February 26, 2018 Alyson Clarke, Jacob Morgan, Michelle Beeson, Samuel Stern

    Culture is one of the biggest barriers to digital transformation. Many firms put it in the "too hard" basket, focusing on all the other aspects of digital transformation until they can't ignore it any longer. But culture is the glue that binds strategy, technology, processes, and organization. It's difficult to identify and alter, but it's foundational. This report describes how digital business leaders can seed the cultural changes that start to move their organization toward a digital culture.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2018: Digital Business Strategy Will Reach The Heart Of Business

    November 10, 2017Jacob Morgan

    Digital business leaders know their strategies can't focus just on bolting on new experiences. To win, serve, and retain today's empowered customer, firms must digitize the very core of their business, and 2018 will be the year when that process starts at scale. Enabling technologies will rapidly mature, vendors will reposition their offerings, and digital business leaders will be at the heart of the change. This document outlines Forrester's key predictions for digital business in 2018.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2018: Financial Services Companies Get Serious About Digital Transformation

    November 10, 2017 Peter Wannemacher, Benjamin Ensor, Jacob Morgan

    Executives at financial services companies worldwide understand that digital transformation means business transformation. Most companies will spend 2018 working on new initiatives to better win, serve, and engage customers, as regulators continue to promote competition. But while 2018 will bring many digital upgrades, few financial services companies will do enough to truly differentiate their brands and remain relevant to customers. Many firms risk being left behind. This brief outlines Forrester's predictions for the financial services industry in 2018.

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