Jacob   Morgan

Jacob Morgan

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Jacob serves digital business professionals, helping them understand and respond to the challenges of digitizing their business strategy as well as understand how culture, technology, and organizational change can help accelerate transformation and innovation. Jacob advises digital business leaders on how to drive forward their digital agenda within financial services and other verticals, with research exploring digital business strategy, evolving collaborative business models, API business strategy, open banking, consumers, digital and mobile payments, as well as emerging disruptive trends. He is based in the UK and has global coverage.

Previous Work Experience

Jacob joined Forrester from Capital One (Europe) where he worked for the CIO as a senior consultant in digital innovation. His role included digital strategy, transformative change, managing the future payments strategy, and market scanning for emergent opportunities. Jacob also spent a number of years at Capital One working as an IT architect and business systems analyst, delivering the architecture for contactless payments. Prior to Capital One, Jacob spent four years working for the chief executive of a not-for-profit sector organization, leading online adoption and technology integration.

Education

Jacob holds a degree in English literature from the University of Nottingham.

Jacob Morgan

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Jacob serves digital business professionals, helping them understand and respond to the challenges of digitizing their business strategy as well as understand how culture, technology, and organizational change can help accelerate transformation and innovation. Jacob advises digital business leaders on how to drive forward their digital agenda within financial services and other verticals, with research exploring digital business strategy, evolving collaborative business models, API business strategy, open banking, consumers, digital and mobile payments, as well as emerging disruptive trends. He is based in the UK and has global coverage.

Previous Work Experience

Jacob joined Forrester from Capital One (Europe) where he worked for the CIO as a senior consultant in digital innovation. His role included digital strategy, transformative change, managing the future payments strategy, and market scanning for emergent opportunities. Jacob also spent a number of years at Capital One working as an IT architect and business systems analyst, delivering the architecture for contactless payments. Prior to Capital One, Jacob spent four years working for the chief executive of a not-for-profit sector organization, leading online adoption and technology integration.

Education

Jacob holds a degree in English literature from the University of Nottingham.

Jacob Morgan's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: Kick-Start Your Digital Business Strategy

    Beginner Level: Strategy Practices For Digital Business

    September 4, 2018Jacob Morgan, Oliwia Berdak

    For digital business leaders, the landscape is in constant flux. In today's fast-moving business environment, it's vital that your strategic plan be just as dynamic as your customers and your competitors. This report is part of a trilogy detailing how to build an adaptable digital business strategy that is customer-led, insights-driven, fast, and connected. It helps digital business leaders develop their strategy at the beginning of their journey, helping to set priorities, focus efforts on differentiating capabilities, and build your response to digital impacts on your firm.

  • For CMO Professionals

    REPORT: Five Steps To Evolve Your Digital Business Strategy

    Intermediate Level: Strategy Practices For Digital Business

    September 4, 2018 Oliwia Berdak, Jacob Morgan

    Traditional strategic planning processes, like annual budgeting cycles, are not fit for purpose. Static strategic planning documents become dated as soon as they leave your desk, while fixed ROI requirements starve new ideas of investment. Leaders must craft strategies that are as dynamic as their customers and competitors and achieve the next level of digital business maturity. This report is part of a trilogy detailing how to build an adaptable digital business strategy that is customer-led, insights-driven, fast, and connected.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Europe Lays The Foundations Of Open Banking

    What The World Can Learn From The First Six Months Of Open Banking

    July 27, 2018Jacob Morgan

    Executives globally are focusing on open banking. Banks and payments companies in Europe implemented the early stages of PSD2 in January 2018. Different firms, and different countries, are taking different approaches. Problems of fragmentation and standardization loom. New actors, including telcos and airlines, mull over entering banking and payments. Digital business execs in financial services should read Forrester's digest of the early days of open banking to see how competitors are responding both within and outside the industry.

  • For CMO Professionals

    REPORT: Accelerate Your Culture Practices For Digital Transformation

    Intermediate Level: Culture Practices For Digital Business

    February 26, 2018 Michelle Beeson, Jacob Morgan, Alyson Clarke

    Successful digital transformations are underpinned by a strong digital culture. Once the foundations are in place, digital leaders must accelerate change and entrench digital skills, processes, and technology across the organization. Enterprisewide collaboration and a strong focus on customer outcomes are also keys for continuing your organization's digital transformation. This report describes how digital business leaders must accelerate their culture transformation. It forms one of a trilogy of reports detailing cultural practices at different levels of maturity.

  • For CMO Professionals

    REPORT: Apply Cultural Patterns From Leading Digital Innovators

    Advanced Level: Culture Practices For Digital Business

    February 26, 2018Jacob Morgan, Alyson Clarke, Michelle Beeson

    Cultural alignment is a huge enabler of change — when done well, it greases the skids; when poorly executed, it can stop transformation dead in its tracks. Digitally innovative firms are characterized by embracing technology as a driver of business success and a process of reinvention — fueled by innovation — that keeps culture fresh. This report examines the common cultural traits in these companies. Digital leaders should read this report to inspire their own digital culture.

View all of Jacob Morgan's Research

Clients Who Work With Jacob Morgan Also Work With:

View all related analysts

Connect

Brief Our Analysts

Upcoming Events

Webinar: Building On A Digital Culture To Drive Change And Innovation

Date: November 6, 2018
Time: 11:00 AM-11:40 AM Eastern Standard Time
Register
View all upcoming events