Jacob Morgan

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Jacob serves eBusiness and Channel Strategy Professionals. Jacob helps clients understand and respond to the challenges of digital business; how organizational strategy, technology and cultural change can help accelerate their digital journey and drive innovation. His research also focuses on the integration of mobile and digital payments capability, the adoption of digital wallets, mobile banking and other disruptive trends such as contextual commerce and open banking. Jacob also advises clients on how to drive forward their digital agenda within financial services and other verticals. His coverage includes digital business strategy, how technology is changing consumers' expectations, the convergence of experience across devices, and how organizations seek new business models to counter disruption. He is based in the UK but covers global trends.

Previous Work Experience

Jacob joined Forrester from Capital One (Europe) where he worked for the CIO as a senior consultant in digital innovation. His role included digital strategy, transformative change, managing the future payments strategy, and market scanning for emergent opportunities. Jacob also spent a number of years at Capital One working as an IT architect and business systems analyst, delivering the architecture for contactless payments. Prior to Capital One, Jacob spent four years working for the chief executive of a not-for-profit sector organization, leading online adoption and technology integration.


Jacob has a degree in English literature from the University of Nottingham.

Jacob Morgan's Research

  • For eBusiness & Channel Strategy Professionals

    Report: European Mobile Payments Will Almost Triple By 2021

    Forrester estimates that mobile payment transactions in Western Europe will grow from €52 billion in 2016 to €148 billion by 2021. This report uses Forrester Data's European mobile payments fore...

  • For eBusiness & Channel Strategy Professionals

    Report: Executive Q&A: Four Questions Retailers Need To Ask About Android Mobile Payment Systems

    Globally, Android holds the largest slice of the mobile handset pie, so retailers that effectively implement Android mobile payments stand to acquire new customers and increased sales from the b...

  • For eBusiness & Channel Strategy Professionals

    Report: The Digital Banking Imperative

    In the age of the customer, banks will either reinvent themselves or be forgotten — reduced to what one executive calls "dumb money pipes." Digital business leaders will need to make tough choic...

  • For eBusiness & Channel Strategy Professionals

    Report: The Open Banking Revolution Is Imminent

    Open banking is the next logical evolution of digital banking, furthering the ability of a bank to enable customer outcomes through participation in collaborative ecosystems and partnerships. Di...

  • For B2C Marketing Professionals

    Report: Forrester Data Report: Mobile Payments Forecast, 2016 To 2021 (EU-7)

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the transaction value of mobile payments in the EU-7 countries and details the growth of mobile in-person ...

View all of Jacob Morgan's Research

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