Jacob   Morgan

Jacob Morgan

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Jacob serves digital business professionals, helping them understand and respond to the challenges of digitizing their business strategy as well as understand how culture, technology, and organizational change can help accelerate transformation and innovation. Jacob advises digital business leaders on how to drive forward their digital agenda within financial services and other verticals, with research exploring digital business strategy, evolving collaborative business models, API business strategy, open banking, consumers, digital and mobile payments, as well as emerging disruptive trends. He is based in the UK and has global coverage.

Previous Work Experience

Jacob joined Forrester from Capital One (Europe) where he worked for the CIO as a senior consultant in digital innovation. His role included digital strategy, transformative change, managing the future payments strategy, and market scanning for emergent opportunities. Jacob also spent a number of years at Capital One working as an IT architect and business systems analyst, delivering the architecture for contactless payments. Prior to Capital One, Jacob spent four years working for the chief executive of a not-for-profit sector organization, leading online adoption and technology integration.

Education

Jacob holds a degree in English literature from the University of Nottingham.

Jacob Morgan

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Jacob serves digital business professionals, helping them understand and respond to the challenges of digitizing their business strategy as well as understand how culture, technology, and organizational change can help accelerate transformation and innovation. Jacob advises digital business leaders on how to drive forward their digital agenda within financial services and other verticals, with research exploring digital business strategy, evolving collaborative business models, API business strategy, open banking, consumers, digital and mobile payments, as well as emerging disruptive trends. He is based in the UK and has global coverage.

Previous Work Experience

Jacob joined Forrester from Capital One (Europe) where he worked for the CIO as a senior consultant in digital innovation. His role included digital strategy, transformative change, managing the future payments strategy, and market scanning for emergent opportunities. Jacob also spent a number of years at Capital One working as an IT architect and business systems analyst, delivering the architecture for contactless payments. Prior to Capital One, Jacob spent four years working for the chief executive of a not-for-profit sector organization, leading online adoption and technology integration.

Education

Jacob holds a degree in English literature from the University of Nottingham.

Jacob Morgan's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2018: Digital Business Strategy Will Reach The Heart Of Business

    November 10, 2017Jacob Morgan

    Digital business leaders know their strategies can't focus just on bolting on new experiences. To win, serve, and retain today's empowered customer, firms must digitize the very core of their business, and 2018 will be the year when that process starts at scale. Enabling technologies will rapidly mature, vendors will reposition their offerings, and digital business leaders will be at the heart of the change. This document outlines Forrester's key predictions for digital business in 2018.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2018: Financial Services Companies Get Serious About Digital Transformation

    November 10, 2017 Peter Wannemacher, Benjamin Ensor, Jacob Morgan

    Executives at financial services companies worldwide understand that digital transformation means business transformation. Most companies will spend 2018 working on new initiatives to better win, serve, and engage customers, as regulators continue to promote competition. But while 2018 will bring many digital upgrades, few financial services companies will do enough to truly differentiate their brands and remain relevant to customers. Many firms risk being left behind. This brief outlines Forrester's predictions for the financial services industry in 2018.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Eight Healthy Habits Of Successful Product Managers

    How To Get The Most Out Of Product Managers In A Digital Organization

    September 19, 2017 Danielle Jessee, Jacob Morgan

    In the age of the customer, product managers are crucial. They obsess about meeting the needs of customers and convert that insight into market-leading products. But digital business leaders often misunderstand the role. They fail to set product managers up for success and fail to coach high-performance behaviors. Digital business leaders should read this report to learn about how setting the product manager up for success will set their firm up for success.

  • For eBusiness & Channel Strategy Professionals

    REPORT: European Mobile Payments Will Almost Triple By 2021

    Highlights From Forrester Data's Mobile Payments Forecast, 2016 To 2021 (EU-7)

    May 11, 2017Jacob Morgan

    Forrester estimates that mobile payment transactions in Western Europe will grow from €52 billion in 2016 to €148 billion by 2021. This report uses Forrester Data's European mobile payments forecast through to 2021 to identify where the fastest growth will occur; it also discusses what digital business strategy professionals at banks must do to capture more share of the growing European mobile payments market.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Executive Q&A: Four Questions Retailers Need To Ask About Android Mobile Payment Systems

    eBusiness Leaders Need An Android Mobile Payments Strategy

    May 1, 2017 Brendan Miller, Jacob Morgan

    Globally, Android holds the largest slice of the mobile handset pie, so retailers that effectively implement Android mobile payments stand to acquire new customers and increased sales from the billions of consumers with Android devices. This report cuts through the confusion around Android mobile "flavors" and describes how eBusiness professionals can delight Android-wielding customers by understanding technology limitations and prioritizing customer needs.

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