Speaker Biography

James McCormick

Principal Analyst

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders


  • 03:35 PM - 04:20 PM

    Digital Foundations For A Post-Campaign Era

    In the post-campaign world, marketers need, more than ever, a system of record to keep pace with their customers’ digital journey and to recognize, understand, and engage with them on their terms. In this session, James will discuss how thinking about their online marketing suites in the right way can equip marketers for this new world. James will cover:

    • The evolving needs of today’s digital marketer.
    • The different components of an effective online marketing suite.
    • Online marketing suite adoption strategies.

Research Focus

James serves Customer Insights Professionals. He is the leading global analyst tracking and defining the value and impact of digital customer information on digitally transforming businesses. His digital intelligence models recognize the big data and advanced analytics approaches that transformed businesses have taken to continually optimize and evolve decisions, experiences, and actions. With his research and experience, he works with senior leaders on insights strategies for sustained market differentiation. James also works with all sizes of technology and services vendors in the digital data, analytics, personalization, and optimization space to define their business strategy, go-to-market, and product road maps.

His responsibilities at Forrester include leading the research on digital intelligence, insights-driven business, and location intelligence; providing end user and vendor strategic advisory; keynoting at industry events; and maintaining a role of key market influences in his field.

Previous Work Experience

Prior to joining Forrester, James held a number of leadership posts running consulting teams that delivered marketing, eCommerce, location intelligence, and performance management solutions and services.


James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Sc. (honors) in geographic information systems (GIS).