Speaker Biography

James McCormick

Principal Analyst

Sessions Featuring This Speaker



  • 01:50 PM - 03:30 PM

    Deep Dives: For Business Leaders


    30Jacob Morgan tells us how to Unlock The Business Value Of Your API Strategy.


    30James McCormick tells us about The New Competitive Imperative: Digital Intelligence For Continuous Optimization.



    From Raw Fish To Moving Beds. Fergus Boyd tells us how Yotel differentiates through digital as a startup hotel brand.

Research Focus

James serves Customer Insights Professionals. He is the leading global analyst tracking and defining the value and impact of digital customer information on digitally transforming businesses. His digital intelligence models recognize the big data and advanced analytics approaches that transformed businesses have taken to continually optimize and evolve decisions, experiences, and actions. With his research and experience, he works with senior leaders on insights strategies for sustained market differentiation. James also works with all sizes of technology and services vendors in the digital data, analytics, personalization, and optimization space to define their business strategy, go-to-market, and product road maps.

His responsibilities at Forrester include leading the research on digital intelligence, insights-driven business, and location intelligence; providing end user and vendor strategic advisory; keynoting at industry events; and maintaining a role of key market influences in his field.

Previous Work Experience

Prior to joining Forrester, James held a number of leadership posts running consulting teams that delivered marketing, eCommerce, location intelligence, and performance management solutions and services.


James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Sc. (honors) in geographic information systems (GIS).