Speaker Biography

James Trebilcock

Executive Vice President, Marketing

Sessions Featuring This Speaker


    James Trebilcock is the Executive Vice President of Marketing for Dr Pepper Snapple (DPS) Group. In this role, he leads and oversees all areas of commercial brand management and marketing, including market research, graphics, merchandising, consumer and shopper insights, brand activation, advertising, and sales promotion.

    Mr. Trebilcock was named EVP of Marketing in 2008 after holding numerous leadership positions in brand management, promotions, marketing research, and marketing services during his two decades with the company.

    He first joined DPS in July 1987 as Cherry 7 UP brand manager, progressing through the company as director of promotions, vice president of marketing and senior vice president of marketing services. In 2003, Mr. Trebilcock was named senior vice president-consumer marketing and was responsible for all consumer marketing, strategic alliances, merchandising, and consumer insights for the entire portfolio of brands. He held this position until he was promoted to his current role.

    Before joining DPS, Mr. Trebilcock held several regional sales and marketing positions with the Coca-Cola Bottling Co. Prior to that, he began his marketing career with General Mills, working in the Big G Cereal Division.

    Mr. Trebilcock is a graduate of Michigan State University, where he holds a B.A. and an M.B.A. in marketing. He lives in Frisco, Texas.