James   McCormick

James McCormick

Principal Analyst Serving Customer Insights Professionals

James serves Customer Insights Professionals. He is the leading global analyst tracking and defining the value and impact of digital customer information on digitally transforming businesses. His digital intelligence models recognize the big data and advanced analytics approaches that transformed businesses have taken to continually optimize and evolve decisions, experiences, and actions. With his research and experience, he works with senior leaders on insights strategies for sustained market differentiation. James also works with all sizes of technology and services vendors in the digital data, analytics, personalization, and optimization space to define their business strategy, go-to-market, and product road maps.

His responsibilities at Forrester include leading the research on digital intelligence, insights-driven business, and location intelligence; providing end user and vendor strategic advisory; keynoting at industry events; and maintaining a role of key market influences in his field.

Previous Work Experience

Prior to joining Forrester, James held a number of leadership posts running consulting teams that delivered marketing, eCommerce, location intelligence, and performance management solutions and services.

Education

James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Sc. (honors) in geographic information systems (GIS).

James McCormick

Principal Analyst Serving Customer Insights Professionals

James serves Customer Insights Professionals. He is the leading global analyst tracking and defining the value and impact of digital customer information on digitally transforming businesses. His digital intelligence models recognize the big data and advanced analytics approaches that transformed businesses have taken to continually optimize and evolve decisions, experiences, and actions. With his research and experience, he works with senior leaders on insights strategies for sustained market differentiation. James also works with all sizes of technology and services vendors in the digital data, analytics, personalization, and optimization space to define their business strategy, go-to-market, and product road maps.

His responsibilities at Forrester include leading the research on digital intelligence, insights-driven business, and location intelligence; providing end user and vendor strategic advisory; keynoting at industry events; and maintaining a role of key market influences in his field.

Previous Work Experience

Prior to joining Forrester, James held a number of leadership posts running consulting teams that delivered marketing, eCommerce, location intelligence, and performance management solutions and services.

Education

James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Sc. (honors) in geographic information systems (GIS).

James McCormick's Research

Most RecentMost Popular
  • For Customer Insights Professionals

    REPORT: Measure Your Digital Intelligence Maturity

    Assessment: The Digital Intelligence Playbook

    December 12, 2018 Cinny Little, James McCormick

    Digital intelligence (DI) is advancing, but firms must speed up their progress to remain competitive and catch up with insights-driven businesses. Many firms are stymied by the breadth and depth of DI requirements needed to keep pace with changing customer expectations and digital behaviors. This report provides customer insights (CI) pros with a self-assessment and scoring model that complements and feeds Forrester's digital intelligence road map report. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: The Forrester Wave™: Location Intelligence Platforms, Q4 2018

    Tools And Technology: The Digital Intelligence Playbook

    December 5, 2018James McCormick, Emily Miller

    In our 27-criterion evaluation of location intelligence platforms providers, we identified the eight most significant ones — CARTO, Esri, Galigeo, MapLarge, Near, Oracle, Pitney Bowes, and Ubimo — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

  • For Customer Insights Professionals

    REPORT: Optimize Customer Experience With A Digital Intelligence Road Map

    Road Map: The Digital Intelligence Playbook

    November 26, 2018 Cinny Little, James McCormick

    Tracking and understanding the interactions with your customers as they digitally engage across channels is hard enough. Using that understanding to take actions that optimize their experiences across multiple digital channels is even harder — and it's the critical next step for digital analytics today. Forrester has devised the strategic road map in this report to help customer insights (CI) pros accelerate their digital intelligence journey. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: Continually Optimize Experiences To Differentiate And Compete For Customers

    Processes: The Digital Intelligence Playbook

    November 15, 2018James McCormick

    Competing for empowered customers and keeping up with their shifting digital expectations means that firms must always be evolving their digital experiences. This is only achievable through a digital intelligence process that uses customer data, analytics, and insights to continuously optimize digital interactions. This report defines continuous optimization and describes the strategies that customer insights (CI) pros can use to achieve it. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: Combine Digital Measurements For Intelligent Engagement

    Performance Management: The Digital Intelligence Playbook

    November 12, 2018 Cinny Little, James McCormick

    Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. But many programs still fail to capture a complete set of metrics, leaving you blind to how your customers' perception of your digital experience affects their relationship with you. Read this report to hone your measurement programs and get the holistic view of customer experience (CX) that everyone needs. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy, most recently to reflect our latest research on the business impact and adoption of digital analytic practices.

View all of James McCormick's Research

Clients Who Work With James McCormick Also Work With:

View all related analysts