James   McCormick

James McCormick

Principal Analyst Serving Customer Insights Professionals

James serves Customer Insights Professionals. He is the leading global analyst tracking and defining the value and impact of digital customer information on digitally transforming businesses. His digital intelligence models recognize the big data and advanced analytics approaches that transformed businesses have taken to continually optimize and evolve decisions, experiences, and actions. With his research and experience, he works with senior leaders on insights strategies for sustained market differentiation. James also works with all sizes of technology and services vendors in the digital data, analytics, personalization, and optimization space to define their business strategy, go-to-market, and product road maps.

His responsibilities at Forrester include leading the research on digital intelligence, insights-driven business, and location intelligence; providing end user and vendor strategic advisory; keynoting at industry events; and maintaining a role of key market influences in his field.

Previous Work Experience

Prior to joining Forrester, James held a number of leadership posts running consulting teams that delivered marketing, eCommerce, location intelligence, and performance management solutions and services.

Education

James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Sc. (honors) in geographic information systems (GIS).

James McCormick

Principal Analyst Serving Customer Insights Professionals

James serves Customer Insights Professionals. He is the leading global analyst tracking and defining the value and impact of digital customer information on digitally transforming businesses. His digital intelligence models recognize the big data and advanced analytics approaches that transformed businesses have taken to continually optimize and evolve decisions, experiences, and actions. With his research and experience, he works with senior leaders on insights strategies for sustained market differentiation. James also works with all sizes of technology and services vendors in the digital data, analytics, personalization, and optimization space to define their business strategy, go-to-market, and product road maps.

His responsibilities at Forrester include leading the research on digital intelligence, insights-driven business, and location intelligence; providing end user and vendor strategic advisory; keynoting at industry events; and maintaining a role of key market influences in his field.

Previous Work Experience

Prior to joining Forrester, James held a number of leadership posts running consulting teams that delivered marketing, eCommerce, location intelligence, and performance management solutions and services.

Education

James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Sc. (honors) in geographic information systems (GIS).

James McCormick's Research

Most RecentMost Popular
  • For Customer Insights Professionals

    REPORT: Now Tech: Digital Intelligence Technologies, Q2 2019

    Forrester's Overview Of 42 Digital Intelligence Technology Providers

    May 22, 2019James McCormick

    You can use digital intelligence technology to centralize your view of customer engagement data, understand engagement, and automate continuous improvement processes. But to access these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Customer insights (CI) professionals should use Forrester's Now Tech report to understand the value they can expect from a digital intelligence technology provider and select vendors based on size and functionality.

  • For Customer Insights Professionals

    REPORT: Optimize Customer Experience With A Digital Intelligence Road Map

    Road Map: The Digital Intelligence Playbook

    April 1, 2019 Cinny Little, James McCormick

    Tracking and understanding the interactions with your customers as they digitally engage across channels is hard enough. Using that understanding to take actions that optimize their experiences across multiple digital channels is even harder — but it's the critical next step for digital analytics today. In this report, Forrester has devised a strategic road map to help customer insights (CI) pros accelerate their digital intelligence journey. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: Measure Your Digital Intelligence Maturity

    Assessment: The Digital Intelligence Playbook

    March 21, 2019 Cinny Little, James McCormick

    Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace with customers' changing expectations and digital behaviors stymie many firms. This report provides customer insights (CI) pros with a self-assessment and scoring model that complements and feeds Forrester's DI road map report. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: The State Of Insights-Driven Business Maturity, 2019

    Benchmarks: The Insights-Driven Business Playbook

    January 31, 2019James McCormick

    In previous reports in this playbook, we identified insights-driven businesses, how they are different, and why they succeed. The next step for CIOs is to understand the overall maturity of their insights practices. This report uses data from the Forrester Analytics Global Business Technographics® Data And Analytics Survey, 2018, to provide CIOs with a benchmark of insights maturity, identify reasons for business success in advanced firms, describe strategic approaches, and analyze operational habits.

  • For Customer Insights Professionals

    REPORT: The Forrester Tech Tide™: Digital Intelligence Technologies, Q1 2019

    Landscape: The Digital Intelligence Playbook

    January 17, 2019James McCormick

    Digital intelligence (DI) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in DI, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide report presents an analysis of the maturity and business value of 17 technology categories that support DI. Customer insights (CI) pros should read this report to shape their firm's investment approach to these technologies.

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