James McCormick

Senior Analyst serving Customer Insights PROFESSIONALS

James serves Customer Insights Professionals. He is a leading expert on Digital Intelligence technology, organization, processes and services. His research is focused on helping firms leverage their digital customer insights to guide effective business decisions and ensure they are taking the maximum advantage of customer engagements across multiple digital touch points including web, mobile, social, and other channels.

Previous Work Experience

Prior to joining Forrester Research, James was senior director of professional services at SDL with global responsibility for the delivery of multichannel campaign management and analytic (CMA) enablement programs and solutions to multiple verticals. During his stint at SDL, he also managed teams to deliver web content management (WCM) solutions.

Past responsibilities include the delivery of web experience management, eCommerce, and customer-location-based solutions to a number of verticals including retail, telco, insurance, gaming, automotive, and financial services.

Education

James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Eng. (honors) degree in geographic information systems. He is ISEB and PRINCE2 practitioner certified.

James McCormick's Research

  • For Customer Insights Professionals

    Report: Find The Digital Road To Customer Enlightenment

    Understanding customers as they digitally engage with brands is hard enough. Using that understanding to intelligently interact with them and provide valuable and enriching experiences is even h...

    • Downloads: 119
  • For Customer Insights Professionals

    Report: Boost Digital Intelligence With Tag Management

    Today, tag management is much more than merely the management of tags. Tag management processes and technologies have rapidly evolved to become a key strategic tool for the adoption of digital i...

    • Downloads: 128
  • For Customer Insights Professionals

    Report: Win Mobile Moments With Digital Intelligence

    The mobile mind shift is fueling the unabated growth of customer mobile engagements with brands. Now is the time for firms to track, measure, and analyze mobile engagements to gain insights and ...

    • Downloads: 179
  • For Customer Insights Professionals

    Report: Inject Digital Engagement With Intelligent Measurement

    Customer insights (CI) professionals have an abundance of data resources and technology at their disposal to measure digital customer interactions. But the truth is many fail to translate measur...

    • Downloads: 678
  • For Customer Insights Professionals

    Report: Sharpen Your Competitive Edge With A Digital Intelligence Strategic Plan

    As customers effortlessly move across digital touchpoints and as marketing campaigns span an increasing number of channels, the need for comprehensive analytics has never been greater. But pract...

    • Downloads: 1078
  • For Customer Insights Professionals

    Report: Supercharge Analytics With Digital Intelligence

    Traditional web analytics techniques were not designed for the breadth of channels, devices, and speed that fuels today's digital interactions. The underlying design of web analytics is fundamen...

    • Downloads: 2406
  • For Customer Insights Professionals

    Report: Optimize Customer Experiences With Digital Intelligence

    The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital int...

    • Downloads: 1034
  • For Customer Insights Professionals

    Report: CI Professionals: Plan For The Future Of Cross-Channel Marketing

    The online marketing suite supports many of the priorities that customer insights (CI) professionals hold dear: customer centricity, cost efficiency, measurement, and marketing relevance. But le...

    • Downloads: 1116
  • For Customer Insights Professionals

    Report: Sharpen Your Competitive Edge With A Digital Intelligence Strategic Plan

    As customers effortlessly move across digital touchpoints and as marketing campaigns span an increasing number of channels, the need for comprehensive analytics has never been greater. But pract...

    • Downloads: 1078
  • For Customer Insights Professionals

    Report: The Forrester Wave™: Web Analytics, Q2 2014

    In Forrester's 75-criteria evaluation of web analytics vendors, we identified the six most significant software providers in the category — Adobe, AT Internet, Google, IBM, SAS Institute, ...

    • Downloads: 926
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