James McCormick

Senior Analyst serving Customer Insights PROFESSIONALS

James serves Customer Insights Professionals. He is a leading expert on Digital Intelligence technology, organization, processes and services. His research is focused on helping firms leverage their digital customer insights to guide effective business decisions and ensure they are taking the maximum advantage of customer engagements across multiple digital touch points including web, mobile, social, and other channels.

Previous Work Experience

Prior to joining Forrester Research, James was senior director of professional services at SDL with global responsibility for the delivery of multichannel campaign management and analytic (CMA) enablement programs and solutions to multiple verticals. During his stint at SDL, he also managed teams to deliver web content management (WCM) solutions.

Past responsibilities include the delivery of web experience management, eCommerce, and customer-location-based solutions to a number of verticals including retail, telco, insurance, gaming, automotive, and financial services.

Education

James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Eng. (honors) degree in geographic information systems. He is ISEB and PRINCE2 practitioner certified.

James McCormick's Research

  • For Customer Insights Professionals

    Report: Case Study: Win Customers With Mobile Analytics

    Mobile may save your life — no, really! Mobile has changed consumer expectations and given enterprises the ability to engage with their customers anytime, anywhere, and in a contextually r...

    • Downloads: 205
  • For eBusiness & Channel Strategy Professionals

    Report: Use Analytics To Create Mobile Best Practices

    Few digital business professionals use mobile to transform customer experiences. They too often approach the use of mobile with the question, "What should I do?" rather than, "How should I do it...

    • Downloads: 248
  • For Customer Insights Professionals

    Report: Compete With A Digital Intelligence Organization

    The age of the customer requires customer insights and in-depth knowledge of customer behavior across digital and nondigital channels. Today digital analytics teams that continue to organize aro...

    • Downloads: 543
  • For CMO Professionals

    Report: Build Digital Intelligence Into Your Marketing Operating System

    This report, originally written for customer insights professionals, includes content relevant to CMOs. Here's why: As customers take control of their relationship with brands across digital, tr...

    • Downloads: 125
  • For Customer Insights Professionals

    Report: Scale And Optimize Customer Engagements With Digital Intelligence

    The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital int...

    • Downloads: 1220
  • For Customer Insights Professionals

    Report: Supercharge Analytics With Digital Intelligence

    Traditional web analytics techniques were not designed for the breadth of channels, devices, and speed that fuels today's digital interactions. The underlying design of web analytics is fundamen...

    • Downloads: 2492
  • For Customer Insights Professionals

    Report: Scale And Optimize Customer Engagements With Digital Intelligence

    The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital int...

    • Downloads: 1220
  • For Customer Insights Professionals

    Report: Sharpen Your Competitive Edge With A Digital Intelligence Strategic Plan

    As customers effortlessly move across digital touchpoints and as marketing campaigns span an increasing number of channels, the need for comprehensive analytics has never been greater. But pract...

    • Downloads: 1125
  • For Customer Insights Professionals

    Report: The Forrester Wave™: Web Analytics, Q2 2014

    In Forrester's 75-criteria evaluation of web analytics vendors, we identified the six most significant software providers in the category — Adobe, AT Internet, Google, IBM, SAS Institute, ...

    • Downloads: 1053
  • For Customer Insights Professionals

    Report: CI Professionals: Plan For The Future Of Cross-Channel Marketing

    The online marketing suite supports many of the priorities that customer insights (CI) professionals hold dear: customer centricity, cost efficiency, measurement, and marketing relevance. But le...

    • Downloads: 1122
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