James McCormick

Principal Analyst serving Customer Insights PROFESSIONALS

James serves Customer Insights Professionals. He is a global expert on digital analytics and intelligence technology, organization, processes and services. His research is focused on helping firms leverage their digital customer insights to optimize customer engagements and experience using techniques such as segmentation, test and learn and targeting across multiple channels including web, mobile, app etc…

Previous Work Experience

Prior to joining Forrester Research, James was the senior professional services global director at SDL with global responsibility for the delivery of multichannel campaign management and analytics (CMA) enablement programs and solutions to multiple verticals. During his stint at SDL, he also managed teams to deliver web content management (WCM) solutions.

Past responsibilities include the delivery of web experience management, eCommerce, and customer-location analytics-based solutions to a number of verticals including retail, telco, insurance, gaming, automotive, and financial services.

Education

James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Eng. (honors) degree in geographic information systems (GIS).

James McCormick's Research

  • For Customer Insights Professionals

    Report: TechRadar™: Digital Intelligence, Q2 2016

    Digital intelligence technologies to track, understand, and optimize customer interactions across all digital touchpoints have evolved far beyond traditional web analytics. Vendors are constantl...

    • Downloads: 51
  • For Customer Insights Professionals

    Report: Instrument Your Business With Digitally Intelligent Measurement

    Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. Yet many programs fail to capture a complete set o...

    • Downloads: 872
  • For Customer Insights Professionals

    Report: Deliver Superior Customer Experience With Digital Intelligence

    The backward-looking analysis of aggregated online customer interactions is not enough for firms to maximize the opportunity of digital customer interactions and to compete in the age of the cus...

    • Downloads: 1518
  • For Customer Insights Professionals

    Report: Optimize Customer Experiences With Digital Intelligence

    The opportunity to engage customers digitally has never been greater — but so is the threat of not meeting their expectations and losing out to competitors that do. Current digital analytics pra...

    • Downloads: 2861
  • For Infrastructure & Operations Professionals

    Report: Brief: Take Application Performance To The Next Level With Digital Performance Management

    Today's digital businesses and their customers need I&O professionals to go beyond problem solving to deliver an excellent customer experience. Operations teams are seeking something more than a...

    • Downloads: 80
  • For Customer Insights Professionals

    Report: Optimize Customer Experiences With Digital Intelligence

    The opportunity to engage customers digitally has never been greater — but so is the threat of not meeting their expectations and losing out to competitors that do. Current digital analytics pra...

    • Downloads: 2861
  • For Customer Insights Professionals

    Report: Deliver Superior Customer Experience With Digital Intelligence

    The backward-looking analysis of aggregated online customer interactions is not enough for firms to maximize the opportunity of digital customer interactions and to compete in the age of the cus...

    • Downloads: 1518
  • For Customer Insights Professionals

    Report: The Forrester Wave™: Web Analytics, Q2 2014

    In Forrester's 75-criteria evaluation of web analytics vendors, we identified the six most significant software providers in the category — Adobe, AT Internet, Google, IBM, SAS Institute, ...

    • Downloads: 1203
  • For Customer Insights Professionals

    Report: Sharpen Your Competitive Edge With A Digital Intelligence Strategic Plan

    As customers effortlessly move across digital touchpoints and as marketing campaigns span an increasing number of channels, the need for comprehensive analytics has never been greater. But pract...

    • Downloads: 1185
  • For Customer Insights Professionals

    Report: CI Professionals: Plan For The Future Of Cross-Channel Marketing

    The online marketing suite supports many of the priorities that customer insights (CI) professionals hold dear: customer centricity, cost efficiency, measurement, and marketing relevance. But le...

    • Downloads: 1147
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