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James   McCormick

James McCormick

Principal Analyst Serving Customer Insights Professionals

James serves Customer Insights Professionals. He is the leading global analyst tracking and defining the value and impact of digital customer information on digitally transforming businesses. His digital intelligence models recognize the big data and advanced analytics approaches that transformed businesses have taken to continually optimize and evolve decisions, experiences, and actions. With his research and experience, he works with senior leaders on insights strategies for sustained market differentiation. James also works with all sizes of technology and services vendors in the digital data, analytics, personalization, and optimization space to define their business strategy, go-to-market, and product road maps.

His responsibilities at Forrester include leading the research on digital intelligence, insights-driven business, and location intelligence; providing end user and vendor strategic advisory; keynoting at industry events; and maintaining a role of key market influences in his field.

Previous Work Experience

Prior to joining Forrester, James held a number of leadership posts running consulting teams that delivered marketing, eCommerce, location intelligence, and performance management solutions and services.

Education

James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Sc. (honors) in geographic information systems (GIS).

James McCormick

Principal Analyst Serving Customer Insights Professionals

James serves Customer Insights Professionals. He is the leading global analyst tracking and defining the value and impact of digital customer information on digitally transforming businesses. His digital intelligence models recognize the big data and advanced analytics approaches that transformed businesses have taken to continually optimize and evolve decisions, experiences, and actions. With his research and experience, he works with senior leaders on insights strategies for sustained market differentiation. James also works with all sizes of technology and services vendors in the digital data, analytics, personalization, and optimization space to define their business strategy, go-to-market, and product road maps.

His responsibilities at Forrester include leading the research on digital intelligence, insights-driven business, and location intelligence; providing end user and vendor strategic advisory; keynoting at industry events; and maintaining a role of key market influences in his field.

Previous Work Experience

Prior to joining Forrester, James held a number of leadership posts running consulting teams that delivered marketing, eCommerce, location intelligence, and performance management solutions and services.

Education

James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Sc. (honors) in geographic information systems (GIS).

James McCormick's Research

Most RecentMost Popular
  • For Customer Insights Professionals

    REPORT: The Forrester Wave™: Experience Optimization Platforms, Q4 2020

    The 10 Providers That Matter Most And How They Stack Up

    November 24, 2020James McCormick

    In our 22-criterion evaluation of experience optimization platform (EOP) providers, we identified the 10 most significant ones — AB Tasty, Adobe, Dynamic Yield, Kameleoon, Kibo Commerce, Optimizely, Oracle, Salesforce, SAS, and SiteSpect — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals select the right one for their needs.

  • For Customer Insights Professionals

    REPORT: Measure Your Digital Intelligence Maturity

    Assessment: The Digital Intelligence Playbook

    November 2, 2020 Cinny Little, James McCormick

    Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace with customers' changing expectations and digital behaviors stymie many firms. This report provides customer insights (CI) pros with a self-assessment and scoring model that complements and feeds Forrester's DI roadmap report. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: Optimize Customer Experience With A Digital Intelligence Roadmap

    Roadmap: The Digital Intelligence Playbook

    October 27, 2020 Cinny Little, James McCormick

    Tracking and understanding the interactions with your customers as they digitally engage across channels is hard enough. Using that understanding to take actions that optimize their experiences across multiple digital channels is even harder — but it's the critical next step for digital analytics today. In this report, Forrester has devised a strategic roadmap to help customer insights (CI) pros accelerate their digital intelligence journey. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: Adopt AI For Personalization Safely And Smartly To Win European Customers

    Landscape: The Digital Intelligence Playbook

    October 22, 2020James McCormick

    Personalization combined with AI is about to change Europe's digital landscape forever. This power couple can provide market differentiation through its ability to deliver highly relevant digital experiences continuously and at scale. This report gives European firms a framework to help them seize the opportunity of AI-driven personalization while avoiding its potential pitfalls.

  • For Customer Insights Professionals

    REPORT: The Forrester Wave™: Location Intelligence Platforms, Q2 2020

    Tools And Technology: The Digital Intelligence Playbook

    June 23, 2020James McCormick

    In our 30-criterion evaluation of location intelligence platform providers, we identified the nine most significant ones — CARTO, Esri, Google, Hexagon, MapLarge, Microsoft, Oracle, Salesforce, and Syncsort — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals select the right one for their needs.

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