James McCormick's Research
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For CIO Professionals
REPORT: The State Of Insights-Driven Business Maturity, 2019
Benchmarks: The Insights-Driven Business Playbook
January 31, 2019James McCormick
In previous reports in this playbook, we identified insights-driven businesses, how they are different, and why they succeed. The next step for CIOs is to understand the overall maturity of their insights practices. This report uses data from the Forrester Analytics Global Business Technographics® Data And Analytics Survey, 2018, to provide CIOs with a benchmark of insights maturity, identify reasons for business success in advanced firms, describe strategic approaches, and analyze operational habits.
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For Customer Insights Professionals
REPORT: The Forrester Tech Tide™: Digital Intelligence Technologies, Q1 2019
Landscape: The Digital Intelligence Playbook
January 17, 2019James McCormick
Digital intelligence (DI) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in DI, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide report presents an analysis of the maturity and business value of 17 technology categories that support DI. Customer insights (CI) pros should read this report to shape their firm's investment approach to these technologies.
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For Customer Insights Professionals
REPORT: Beyond The Map With Location Intelligence
Stop Staring At Maps: Use Modern Location Data And Technologies To Act At The Speed Of Customer Obsession
January 10, 2019James McCormick, Emily Miller
The opportunity to analyze your business and customers' location information has shifted up a gear from the niche and static map-based use cases of the past. Firms now have access to unprecedented levels of customers' location data and systems to drive spatial analysis and insights. This report shows customer insights (CI) professionals how to seize this opportunity and apply location data and analytics to drive business decisions and optimize customer experiences across the entire customer life cycle. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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For eBusiness & Channel Strategy Professionals
REPORT: Digitally Transform In-Store Experiences With Sensor-Based Technology And Analytics
Performance Management: The Digital Store Playbook
January 7, 2019James McCormick
Retail stores have been living in an analytical "dark age" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in in-store customer sensor and analytics technologies are transforming how digital business professionals and retailers win, serve, and retain customers within the physical store. This report examines key metrics unleashed by retail store technologies to measure in-store customer behaviors and the associate analytics that retailers should use to guide the transformation of the in-store customer experience. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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For Customer Insights Professionals
REPORT: Measure Your Digital Intelligence Maturity
Assessment: The Digital Intelligence Playbook
December 12, 2018 Cinny Little, James McCormick
Digital intelligence (DI) is advancing, but firms must speed up their progress to remain competitive and catch up with insights-driven businesses. Many firms are stymied by the breadth and depth of DI requirements needed to keep pace with changing customer expectations and digital behaviors. This report provides customer insights (CI) pros with a self-assessment and scoring model that complements and feeds Forrester's digital intelligence road map report. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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