James Staten

Vice President, Principal Analyst serving Infrastructure & Operations PROFESSIONALS

James provides insights into and best-practice use of cloud computing and next-generation, collaborative business intelligence: adaptive intelligence. As the content lead for Forrester's cloud computing playbook, he advises IT leaders on public cloud platforms, CIO-level cloud investment strategies, cloud economics, hybrid cloud and cloud outsourcing (strategic rightsourcing), IT cloud readiness, and business and developer engagement on cloud.

James has been named a top cloud computing analyst each of the last five years by leading industry associations including Web Hosting Industry Review (2009), Apollo Research (2010 to 2011) and Wired (2012). He is also the 2011 recipient of the Forrester Bill Bluestein Award, given to the analyst whose body of work continually inspires our clients and guides their decisions to be great.

Previous Work Experience

James has more than 25 years' experience in the industry, having served as a chief marketing officer, vendor strategist, product marketing manager, reseller, journalist, and analyst for companies including Autodesk, Azul Systems, Gartner, Rockwell International, and Sun Microsystems.

He is a frequent speaker at industry, corporate, educational, and Wall Street events and has guest lectured at leading business schools.


Working out of Silicon Valley, James holds a master's from the Annenberg School of Communications at the University of Southern California and a bachelor's degree from the University of North Texas.

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23 results in Blogs

  • James Staten
  • CIO
  • For Chief Information Officer Professionals

    Blog:Hyperscale Public Clouds: If You Can't Beat 'Em, Join 'Em

    With Amazon Web Services and Microsoft Azure now on greater than $2 billion annual run rates and expanding their application services nearly weekly, it’s starting to look tougher than ever for...

    • For Chief Information Officer Professionals

      Blog:Which Public Cloud Platform Is Right For You - Round Two

      Determining which public cloud platforms your company should standardize on is not a matter of marketshare, size or growth rate. What matters most is fit for purpose - yours. And that’s exactly...

      • For Chief Information Officer Professionals

        Blog:Not All Cloud Services Are Equally Mature

        SaaS has been around for 20 years, cloud platforms nearly a decade. That must mean they’ve worked all the kinks out, right. You know better. There are wide variances in the maturity, stability...

        • For Chief Information Officer Professionals

          Blog:Grading Our 2014 Cloud Predictions

          This time last year, we published our predictions of what would be the major events and changes in enterprise cloud adoption in 2014. In this post, we look back on these prognostications to see which...

          • For Chief Information Officer Professionals

            Blog:IBM’s Cloud Platform Strategy Is Getting Legitimate

            After a slow and somewhat disjointed start, it looks like IBM is starting to build some serious momentum in the Public Cloud Platform game.  The company got a leg up with its 2013 acquisition of...

            • For Chief Information Officer Professionals

              Blog:How Cloudy Are Your Cloud Service Provider Partners?

              There’s no shortage of companies these days calling themselves cloud service providers (CSPs) but are they really? And if not, what value do they bring to your portfolio and the cloud...

              • For Chief Information Officer Professionals

                Blog:Get Application Optimization Right in the Cloud Era

                There’s a new and refreshing trend in my conversations with CIOs and IT leaders — acknowledgement that cloud services are here to stay and a desire to proactively start taking advantage....

                • For Chief Information Officer Professionals

                  Blog:Can Pricing Actions Make Google’s Cloud Platform Worth A Look?

                  Usually when a product or service shouts about its low pricing, that’s a bad thing but in Google’s case there’s unique value in its Sustained-use Discounts program which just...

                  • For Chief Information Officer Professionals

                    Blog:Rackspace Starts A Process Microsoft Just Finished

                    With Satya Nadella now warming the CEO seat at Microsoft, executive recruiters can shift their attention to another cloud leader — Rackspace — who bids adieu to its 14-year...

                    • For Chief Information Officer Professionals

                      Blog:Cloud Computing Predictions for 2014: Cloud Joins the Formal IT Portfolio

                      In 2013 enterprises got real about cloud computing. In 2014 we will integrate it into our existing IT portfolios - whether IT likes it or not. The moves by DevOps and line of business aren't...

                      • For Chief Information Officer Professionals

                        Blog:AT&T Turns Its Data Into an Adaptive Intelligence Business

                        There’s no doubt that, to consumer marketing professionals, data about the users of mobile network are highly valuable. But AT&T is finding that enterprise application designers, corporate...

                        • For Chief Information Officer Professionals

                          Blog:Where BI Falls Short: Taking A Singular Point Of View

                          There is a reason the phrase, “beauty is in the eye of the beholder,” has held significance and power in our society for so many generations. And in that phrase is a lesson for all of us...

                          • For Chief Information Officer Professionals

                            Blog:The Cost of PRISM Will Be Larger Than ITIF Projects

                            Earlier this month The Information Technology & Innovation Foundation (ITIF) published a prediction that the U.S. cloud computing industry stands to lose up to $35 billion by 2016 thanks to the...

                            • For Chief Information Officer Professionals

                              Blog:Are Cloud Developers Really That Different? Yes.

                              To an IT leader a cloud developer can easily look like the enemy. They don't do what you say, they cause havoc by circumventing your IT rules and building new services and capabilities on public...

                              • For Chief Information Officer Professionals

                                Blog:Is your data working for you?

                                  Every company generates data that would be of significant value to its customers, partners and potential partners; information that could be combined with insights from this ecosystem, public...

                                • For Chief Information Officer Professionals

                                  Blog:Why Your Enterprise Private Cloud is Failing

                                  You've told your ITOps team to make it happen, you've approved the purchase of cloud-in-a-box solutions, but your developers aren't using it. Why? Forrester analyst Lauren Nelson and...

                                  • For Chief Information Officer Professionals

                                    Blog:2013 Cloud Predictions: We’ll Finally Get Real About Cloud

                                      As the end of 2012 approaches there is one clear takeaway about the cloud computing market — enterprise use has arrived. Cloud use is no longer solely hiding in the shadows, IT...

                                    • For Chief Information Officer Professionals

                                      Blog:You’re Running Out Of Excuses To Not Try Microsoft Windows Azure

                                      If you have dismissed Microsoft as a cloud platform player up to now, you might want to rethink that notion. With the latest release of Windows Azure here at Build, Microsoft’s premier...

                                      • For Chief Information Officer Professionals

                                        Blog:Oracle Continues to Make Cloud Progress

                                        Well if you're going to make a dramatic about face from total dismissal of cloud computing, this is a relatively credible way to do it. Following up on its announcement of a serious cloud future...

                                        • For Chief Information Officer Professionals

                                          Blog:Are you opportunistic or strategic with your cloud investments?

                                          Our latest survey on IT budgets and priorities shows that 35 percent of enterprises have a big focus on cloud computing (calling it a high or critical priority), but do we really know how best to...

                                          • For Chief Information Officer Professionals

                                            Blog:Oracle And OpenStack: A Tale Of Two Completely Opposite Strategies

                                            If you wanted to see the full spectrum of cloud choices that are coming to market today you only have to look at these two efforts as they are starting to evolve. They represent the extremes. And...

                                            • For Chief Information Officer Professionals

                                              Blog:Cloud Computing At NAB: The Media And Cloud Businesses Are Evolving To The Same Economic Model

                                              While the bulk of the enterprise IT market grumbles about the maturity and security of cloud computing services, it looks like the media & entertainment segment is just doing it. At the annual...

                                              • For Chief Information Officer Professionals

                                                Blog:CIOs: At What Stage Is Your Thinking On Cloud Economics?

                                                Is your cloud strategy centered on saving money or fueling revenue growth? Where you land on this question could determine a lot about your experience level with cloud services and what guidance you...