James   Staten

James Staten

Vice President Serving CIO Professionals

James helps CIOs position themselves and their departments as the innovation leaders to help drive their company's digital business initiatives and transformation.

 

Previous Work Experience

James returned to Forrester in 2018 after serving as the Enterprise Customer Advisory Board leader and global head of market development at Equinix, the global leader in cloud-neutral connectivity and hosting. Prior to that, he served as the GM and chief strategist for Microsoft Azure, helping guide Microsoft's Cloud & Enterprise division to drive innovations that empower enterprise digital business initiatives, including blockchain as well as API and platform enablement. In his previous role at Forrester, he led the cloud computing playbook and pioneered Forrester's research on infrastructure-as-a-service.

Education

Working out of Silicon Valley, James holds a master's from the Annenberg School of Communications at the University of Southern California and a bachelor's degree from the University of North Texas. He is also a graduate of the Executive Program, Singularity University - driving exponential innovations.

James Staten

Vice President Serving CIO Professionals

James helps CIOs position themselves and their departments as the innovation leaders to help drive their company's digital business initiatives and transformation.

 

Previous Work Experience

James returned to Forrester in 2018 after serving as the Enterprise Customer Advisory Board leader and global head of market development at Equinix, the global leader in cloud-neutral connectivity and hosting. Prior to that, he served as the GM and chief strategist for Microsoft Azure, helping guide Microsoft's Cloud & Enterprise division to drive innovations that empower enterprise digital business initiatives, including blockchain as well as API and platform enablement. In his previous role at Forrester, he led the cloud computing playbook and pioneered Forrester's research on infrastructure-as-a-service.

Education

Working out of Silicon Valley, James holds a master's from the Annenberg School of Communications at the University of Southern California and a bachelor's degree from the University of North Texas. He is also a graduate of the Executive Program, Singularity University - driving exponential innovations.

James Staten's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Case Study: How Levi Strauss & Co. Used Innovation To Create New Market Leadership

    Overcome Internal Challenges To Disrupt Your Market

    September 19, 2018James Staten

    Levi's Commuter X Jacquard by Google is a clever example of a digital-business value innovation that gives an enterprise a new market leadership position. Bringing the Bluetooth-enabled commuter jacket to market required overcoming internal resistance from leaders who were focused on the brand's existing products and tactical priorities. For CIOs thinking about how to turn their companies into market disruptors and innovation-driven leaders, this Levi Strauss & Co. (LS&Co.) case study will shed light on how to address the challenges and opportunities.

  • For CIO Professionals

    REPORT: Not All Innovations Are Created Equal

    Disruptive Innovations Drive The Greatest Digital Transformation Differentiation

    July 18, 2018James Staten

    Prioritize innovation types that help you lead market change and deliver differentiating customer advantages. These require CIOs to have deeper customer engagement and understanding and long-term planning on solutions that deliver disruptive innovation.

  • For CIO Professionals

    REPORT: The Top Emerging Technologies To Watch 2018

    July 11, 2018 Brian Hopkins, Christian Austin, Andre Kindness, James Staten, Brandon Purcell, Nate Fleming, Frank E. Gillett, Jeffrey S. Hammond, Martha Bennett, J. P. Gownder

    To outpace the competition, CIOs must keep a constant finger on the pulse of technology change. Forrester has identified 12 emerging technologies with massive disruptive potential; their impact will be seen across a range of products, services, and solutions. This report helps CIOs zero in on the technologies most worthy of their focus, strategic planning, and investment.

  • For CIO Professionals

    REPORT: Government Spying Will Cost US Vendors Fewer Billions Than Initial Estimates

    Forrester Survey Suggests NSA Spying Could Take $47 Billion Over Three Years From US-Based Cloud Providers And Outsourcers

    April 1, 2015Ed Ferrara, James Staten

    Is Edward Snowden's unveiling of the US National Security Agency's PRISM spying program ruining the fates of US cloud, hosting, and outsourcing businesses as international customers walk away from any vendor within the agency's reach? Forrester's first survey of these customers about the effects of PRISM suggests a significant financial impact, but not to the degree speculated in 2013. Our analysis of the pullback by non-US enterprise spending on US-based cloud and outsourcing vendors suggests an overall three-year loss in potential revenues of $47 billion. Traditional outsourcers are feeling the brunt of this impact. Lost revenue from spending on cloud services and platforms comes to just over $500 million between 2014 and 2016. While significant, these impacts are far less than speculated, as more companies reported taking control of security and encryption instead of walking away from US providers. US-based CIOs need not worry that the fallout of PRISM will cripple US cloud vendors, and CIOs outside the US should understand that there are options besides avoiding these US vendors.

  • For CIO Professionals

    REPORT: Did PRISM Cause An Exodus From US Clouds?

    Forrester Survey Suggests NSA Spying Has Driven More Use Of Encryption Than Migration

    April 1, 2015Ed Ferrara, James Staten

    Since Edward Snowden revealed the US National Security Agency's PRISM spying program, there has been widespread speculation that the announcement would ruin the fates of US cloud, hosting, and outsourcing businesses as international customers walked away from any firm within the agency's reach. In this first survey of these customers about the effects of PRISM, the data suggests such concerns were overblown. And in fact, our earlier contention that enterprises would stick with their US partners but take a stronger position in managing their own security has been proven out.

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