James   Staten

James Staten

Vice President Serving CIO Professionals

James helps CIOs position themselves and their departments as the innovation leaders to help drive their company's digital business initiatives and transformation.

 

Previous Work Experience

James returned to Forrester in 2018 after serving as the Enterprise Customer Advisory Board leader and global head of market development at Equinix, the global leader in cloud-neutral connectivity and hosting. Prior to that, he served as the GM and chief strategist for Microsoft Azure, helping guide Microsoft's Cloud & Enterprise division to drive innovations that empower enterprise digital business initiatives, including blockchain as well as API and platform enablement. In his previous role at Forrester, he led the cloud computing playbook and pioneered Forrester's research on infrastructure-as-a-service.

Education

Working out of Silicon Valley, James holds a master's from the Annenberg School of Communications at the University of Southern California and a bachelor's degree from the University of North Texas. He is also a graduate of the Executive Program, Singularity University - driving exponential innovations.

James Staten

Vice President Serving CIO Professionals

James helps CIOs position themselves and their departments as the innovation leaders to help drive their company's digital business initiatives and transformation.

 

Previous Work Experience

James returned to Forrester in 2018 after serving as the Enterprise Customer Advisory Board leader and global head of market development at Equinix, the global leader in cloud-neutral connectivity and hosting. Prior to that, he served as the GM and chief strategist for Microsoft Azure, helping guide Microsoft's Cloud & Enterprise division to drive innovations that empower enterprise digital business initiatives, including blockchain as well as API and platform enablement. In his previous role at Forrester, he led the cloud computing playbook and pioneered Forrester's research on infrastructure-as-a-service.

Education

Working out of Silicon Valley, James holds a master's from the Annenberg School of Communications at the University of Southern California and a bachelor's degree from the University of North Texas. He is also a graduate of the Executive Program, Singularity University - driving exponential innovations.

James Staten's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Disruptive Innovations Are Happening In Every Industry

    If Farmers Can Innovate, So Can You

    December 12, 2018James Staten, Michele Pelino

    Every company is facing future digital disruption from peers and new market entrants that are leveraging technology chains to deliver disruptive new market innovations. Even old school industries like farming are seeing significant digital innovations. Companies are learning how they can leverage chains of existing and emerging technologies to dramatically improve physical processes and overcome environmental and biological shortcomings.

  • For CIO Professionals

    REPORT: Overcome Internal Barriers To Successfully Innovate

    Start With Creating The Right Corporate Culture, Structure, And Approach

    November 13, 2018James Staten

    In the age of the customer, market leaders such as C-suite executives are prioritizing innovation to help drive market change. If your priority is disruptive innovation, some of your biggest roadblocks will be internal. Employee teams, including senior leaders focused on today's products and business models, can block disruptive innovation efforts. CIOs should read this report to understand the barriers that must be addressed for disruptive innovation to succeed.

  • For CIO Professionals

    REPORT: Emerging Technology Spotlight: Edge Computing

    Edge Computing Drives Smarter Systems And Experiences

    November 12, 2018James Staten, Brian Hopkins

    Emerging infrastructure, cloud, and software capabilities — optimized for deployment anywhere you need them — enable immediate, low-latency, and secure engagements. CIOs and business technology leaders should read this brief to determine their edge needs and how best to optimize internet-of-things (IoT) sensor analysis and customer engagement with these new technologies.

  • For CIO Professionals

    REPORT: Leverage A Portfolio Of Innovation In Your Industry For Market Leadership

    Automotive Industry Uses Five Innovation Types To Arrive At Success

    October 17, 2018James Staten, Frank E. Gillett

    Market leaders in the automotive industry are prioritizing innovation types that help them drive market change rather than simply respond to those disrupting the market. CIOs wanting to lead their market in other industries need to know that, while it's necessary to respond to disruptors, the most effective strategy is to use the disruptor's methodology: Identify an emerging customer need that you can address through new offerings and services. This report details five innovation types to help CIOs achieve market success.

  • For CIO Professionals

    REPORT: Case Study: How Levi Strauss & Co. Used Innovation To Create New Market Leadership

    Overcome Internal Challenges To Disrupt Your Market

    September 19, 2018James Staten

    Levi's Commuter X Jacquard by Google is a clever example of a digital-business value innovation that gives an enterprise a new market leadership position. Bringing the Bluetooth-enabled commuter jacket to market required overcoming internal resistance from leaders who were focused on the brand's existing products and tactical priorities. For CIOs thinking about how to turn their companies into market disruptors and innovation-driven leaders, this Levi Strauss & Co. (LS&Co.) case study will shed light on how to address the challenges and opportunities.

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