Speaker Biography

Jason McNellis

Senior Analyst

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders


  • 01:40 PM - 02:25 PM

    Embedding Data Science Into The Customer Life Cycle

    The evolution of data science and advanced analytics now enables marketers to deliver contextually relevant customer experiences through every interaction. In this session, Jason will help Customer Insights Professionals understand:

    • How data science has evolved to guide insights from every customer interaction.
    • The advanced analytics methods that reveal valuable customer insights.
    • Applying advanced analytics to drive insight across the customer life cycle.

Research Focus

As a senior analyst with Forrester Research, Jason serves Customer Insight Professionals, helping them leverage customer data to improve marketing and overall business performance. Jason's research agenda focuses on trends and best practices at the intersection of customer analytics and marketing technology. This includes recommendations on improving analytic performance and measurement and optimizing customer interactions through analytics.

Previous Work Experience

Prior to joining Forrester, Jason led analytic teams at M Squared Group, a data-driven consultancy, and at Supervalu. Jason began his career as a marketing scientist at M Squared Group, leveraging a wide variety of algorithms to enhance business decisions.


Jason holds a B.A. from Carleton College and an M.S. from the State University of New York at Stony Brook.