Speaker Biography

Jay Henderson

Director of Strategy

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders

04/14/2015

    Profile

    Jay leads product strategy for IBM’s ExperienceOne customer engagement solutions. His team is responsible for product innovation, portfolio integration, and market analysis, functions.  He came to IBM through its acquisition of Unica.  Henderson has over twenty years of experience in cross-channel marketing and customer analytics.  Prior to joining Unica, Jay ran marketing at text mining innovator ClearForest (acquired by Thomson Reuters). Previously, he served in various marketing roles at predictive analytics leader SPSS (also part of IBM), web analytics pioneer NetGenesis, and management consulting firm Cambridge Technology Group.  Jay holds degrees from MIT’s Sloan School of Management and the Sorbonne (Paris IV).