Jay   Pattisall

Jay Pattisall

Principal Analyst Serving B2C Marketing Professionals

Jay is a principal analyst serving B2C marketing professionals. Jay is Forrester’s expert on agencies, leading research on the future of the agency sector and best practices that result in more valued relationships among agencies, brands, and customers. Jay draws from 20 years of experience in advertising and digital marketing, creating marketing and advertising for large global and national brands. Jay’s expertise includes brand, communication and digital strategy, client engagement, and agency management. 

Previous Work Experience

Prior to joining Forrester, Jay was Vice President Group Director for DigitasLbi; Director of Strategy for Anthem Worldwide; and Strategy Director for Butler, Shine, Stern & Partners, leading strategy for brands such as General Motors, Goodyear Tire, Lenovo, A/B InBev, RadioShack, and MINI USA. Jay also has extensive experience in qualitative and quantitative market research.

Education

Jay earned a Bachelor of Arts from Randolph-Macon College and a Master of Science studying mass communication from Virginia Commonwealth University.

Jay Pattisall

Principal Analyst Serving B2C Marketing Professionals

Jay is a principal analyst serving B2C marketing professionals. Jay is Forrester’s expert on agencies, leading research on the future of the agency sector and best practices that result in more valued relationships among agencies, brands, and customers. Jay draws from 20 years of experience in advertising and digital marketing, creating marketing and advertising for large global and national brands. Jay’s expertise includes brand, communication and digital strategy, client engagement, and agency management. 

Previous Work Experience

Prior to joining Forrester, Jay was Vice President Group Director for DigitasLbi; Director of Strategy for Anthem Worldwide; and Strategy Director for Butler, Shine, Stern & Partners, leading strategy for brands such as General Motors, Goodyear Tire, Lenovo, A/B InBev, RadioShack, and MINI USA. Jay also has extensive experience in qualitative and quantitative market research.

Education

Jay earned a Bachelor of Arts from Randolph-Macon College and a Master of Science studying mass communication from Virginia Commonwealth University.