Jay   Pattisall

Jay Pattisall

Principal Analyst Serving B2C Marketing Professionals

Jay is a principal analyst serving B2C marketing professionals. Jay is Forrester’s expert on agencies, leading research on the future of the agency sector and best practices that result in more valued relationships among agencies, brands, and customers. Jay draws from 20 years of experience in advertising and digital marketing, creating marketing and advertising for large global and national brands. Jay’s expertise includes brand, communication and digital strategy, client engagement, and agency management. 

Previous Work Experience

Prior to joining Forrester, Jay was Vice President Group Director for DigitasLbi; Director of Strategy for Anthem Worldwide; and Strategy Director for Butler, Shine, Stern & Partners, leading strategy for brands such as General Motors, Goodyear Tire, Lenovo, A/B InBev, RadioShack, and MINI USA. Jay also has extensive experience in qualitative and quantitative market research.

Education

Jay earned a Bachelor of Arts from Randolph-Macon College and a Master of Science studying mass communication from Virginia Commonwealth University.

Jay Pattisall

Principal Analyst Serving B2C Marketing Professionals

Jay is a principal analyst serving B2C marketing professionals. Jay is Forrester’s expert on agencies, leading research on the future of the agency sector and best practices that result in more valued relationships among agencies, brands, and customers. Jay draws from 20 years of experience in advertising and digital marketing, creating marketing and advertising for large global and national brands. Jay’s expertise includes brand, communication and digital strategy, client engagement, and agency management. 

Previous Work Experience

Prior to joining Forrester, Jay was Vice President Group Director for DigitasLbi; Director of Strategy for Anthem Worldwide; and Strategy Director for Butler, Shine, Stern & Partners, leading strategy for brands such as General Motors, Goodyear Tire, Lenovo, A/B InBev, RadioShack, and MINI USA. Jay also has extensive experience in qualitative and quantitative market research.

Education

Jay earned a Bachelor of Arts from Randolph-Macon College and a Master of Science studying mass communication from Virginia Commonwealth University.

Jay Pattisall's Research

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  • For B2C Marketing Professionals

    REPORT: Consultancies Change The Game For Agencies And Marketers

    Adapt By Transforming Your Agency Management Approach

    January 30, 2018Jay Pattisall

    Global consultancies have entered the agency marketplace. Why should marketers care? Because these new entrants bring skills and a model that disrupts the marketing game for agencies and marketers alike. B2C marketers in large enterprises must anticipate these changes and adapt quickly to lead their marketing organization's response. Read this report to learn how.

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