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For eBusiness & Channel Strategy Professionals
Business Case: The Mobile eBusiness Playbook
April 5, 2018
Julie A. Ask, Jeffrey S. Hammond
Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover, the cost of app development is a drop in the bucket compared with the cost of powering apps through infrastructure that taps into real-time information and services. Understand the business case for mobile before you embark on the journey. This report lays out the process and coaches digital business pros through estimating the benefits, total costs, and risks of mobile. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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For Application Development & Delivery Professionals
Forrester's Overview Of 30 Low-Code Development Platform Providers
March 2, 2018Jeffrey S. Hammond,
Bill Seguin
You can use mobile low-code platforms to enlist non-expert developers, accelerate your professional developers' efforts and support mobile specific development needs. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Application development and delivery professionals (AD&D) should use Forrester's Now Tech report to understand the value they can expect from a mobile low-code provider and select vendors based on size and functionality.
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For Application Development & Delivery Professionals
What The Serverless Movement Is, And Why You Should Care
January 25, 2018Jeffrey S. Hammond,
John R. Rymer
Tempted to dismiss "serverless" as just the latest fad in application development? Don't. Read this report to understand how serverless — a set of cloud services, programming patterns, business models, and design ideas — enables new levels of flexibility in software through applications that respond to events.
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For Application Development & Delivery Professionals
Continuous Improvement: The Mobile App Development Playbook
January 17, 2018Jeffrey S. Hammond,
Michael Facemire
Mobile users drive development teams to deliver new features and capabilities. Mobile performance management tools provide an essential feedback loop to guide the content of these updates. The collection of real-time data across technical-, engagement-, and business-aligned metrics helps companies better win, serve, and retain customers by gathering the information app developers need to gain insights into what's working and what's not. This report details a number of valuable metrics that teams commonly collect and describes the tools and frameworks that can help collect them. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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For eBusiness & Channel Strategy Professionals
Organization: The Mobile eBusiness Playbook
December 15, 2017
Julie A. Ask, Jeffrey S. Hammond,
Danielle Jessee
Organization determines how effectively teams collaborate and work toward the cadence and quality that consumers demand from their mobile experiences. With mobile being the driving force behind more and more digital transformations, digital business professionals should adopt mobile best practices within their larger digital organizations. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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For Application Development & Delivery Professionals
August 22, 2016Jeffrey S. Hammond,
Michael Facemire,
Julie A. Ask
The mobile computing revolution rivals the move from monolithic systems to client-server in the 1990s. Similarly, we're seeing massive architecture changes as companies modernize the way they build applications. Modern experiences require omnichannel clients and elastic infrastructure, and they're composed of service endpoints. This report focuses on the changes that app development leaders need to make to serve effective, contextual mobile moments. It looks at how modern applications are evolving and what development teams should prepare for now. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in the evolution of mobile experience development tools, processes, and trends.
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For Application Development & Delivery Professionals
Organization: The Mobile App Development Playbook
August 24, 2010Jeffrey S. Hammond
Developing mobile applications used to be an arcane activity pursued by highly specialized developers, but no more. The surge in popularity of Android devices, BlackBerries, and iPhones has application development professionals gearing up to incorporate mobile development into mainstream development processes. The first step in taking mobile development mainstream is defining your strategy. Learn from your peers in consumer product strategy by applying Forrester's POST method to your mobile development efforts. Begin by understanding what types of mobile users you need to support. Next, determine your objectives, and then build a strategy based on your desired offering and level of corporate commitment to mobile. Once you have completed these three steps, then — and only then — should you choose from among the six mobile development styles at your disposal and the vendors that offer mobile platforms and tools that can aid your efforts.
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For Application Development & Delivery Professionals
Executive Overview: The Mobile App Development Playbook
June 20, 2017Jeffrey S. Hammond,
Michael Facemire
The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery pros, building mobile experiences is different from building websites or traditional client/server applications. It's not just the technologies that are different — development processes need to be faster and produce higher-quality experiences to meet higher expectations. This report serves as the executive overview for the mobile app development playbook. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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For Application Development & Delivery Professionals
Atlassian, CollabNet, IBM, Microsoft, MKS, And Rally Lead The Pack
May 5, 2010Jeffrey S. Hammond, Dave West
In Forrester's evaluation of Agile development management (ADM) tool vendors, we found that IBM and MKS led the pack with the best overall current feature sets. Atlassian, CollabNet, and Microsoft are also Leaders with capable products and aggressive strategies that will result in significant product improvements in 2010 and beyond. Rally Software Development is also a category Leader; it offers the best current balance of product capability and strategic outlook. HP, Serena Software, and VersionOne are Strong Performers offering competitive options. In the case of HP and Serena, their products are new introductions to the market and should improve as the vendors mature and gain customers. VersionOne is a stalwart in the Agile space that offers excellent planning capabilities but is less flexible than other products when it comes to reporting and integration with application life-cycle management (ALM) tools. And while the solution recently acquired by Micro Focus appeals to client-server and legacy developers, Micro Focus must clarify its future strategy for ADM before it can move into a leadership position.
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For Application Development & Delivery Professionals
After The Recession, The New Normal Will Remain "Lean And Mean"
January 4, 2010
John R. Rymer, Jeffrey S. Hammond,
Mike Gualtieri
Niccolò Machiavelli said it best: "Never waste the opportunities created by a good crisis." Over the past year, the Great Recession has forced everyone in IT to think differently about where to cut costs and what projects and tactics are still worthy of investment. So what are those opportunities for application development professionals? Forrester recommends that application development professionals make five key changes in 2010: 1) embrace cloud as an emerging platform; 2) find your inner startup; 3) favor flexibility and cost over platform loyalty; 4) become passionate about user experience; and 5) find and coach your talent. Your overall goal: Become lean and mean so you'll be ready to move as the Great Recession wanes, thus leaving no doubt of your development team's contribution to improving business efficiency and driving increased revenue.
