Jeffrey S. Hammond

VP, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Jeffrey is a software development veteran, with more than twenty years of experience in various development, product management, strategy, and marketing roles. He is a leading expert on mobile development, modern application architecture, application life-cycle management, and open source policies and projects. He helps Application Development & Delivery teams improve their productivity while building creative, high-performance cultures.

Previous Work Experience

Jeffrey has been with Forrester since 2006. Jeffrey joined Forrester from IBM's Rational unit, where he created award-winning application development tools, including Rational Rose/J Edition, Rose/CORBA, and Rose/PowerBuilder. Prior to joining Rational Software, Jeffrey was part of Accenture's Advanced Systems Group, where he led application development projects at Fortune 500 clients.


Jeffrey holds a B.S. in economics (finance) from the Wharton School at the University of Pennsylvania.

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9 results in Reports

  • Jeffrey S. Hammond
  • Customer Experience Management
  • For CMO Professionals

    Report:CMOs: Own Mobile To Own Your Customers

    How To Organize For Mobile Success

    Mobile moments are the next battleground where you must win, serve, and retain your customers. As the ultimate owners of the brand and customer experiences, chief marketing officers (CMOs) must...

    • Downloads: 327
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Technologies That Drive Sales

    Tools And Technology: The Mobile eBusiness Playbook

    New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

    • Downloads: 1985
  • For Application Development & Delivery Professionals

    Report:Web, Hybrid, And Native Mobile Apps All Have Their Place

    Strategic Plan: The Mobile App Development Playbook

    In the past few years, we've handled hundreds of client inquiries regarding which technology approach best suits mobile app development needs. The most common question: "Should we go with a native...

    • Downloads: 2810
  • For eBusiness & Channel Strategy Professionals

    Report:Improve Mobile Moment Design With iOS 8

    Introducing The Top Ten Ways To Leverage Apple's New Tech

    The release of iOS 8 along with Apple's iPhone 6 series offers eBusiness professionals new opportunities to win, serve, and retain customers in their mobile moments by breaking down the walls between...

    • Downloads: 218
  • For Application Development & Delivery Professionals

    Report:Facebook's Place In A BT Application Development Strategy

    Access To Its Customer Community Is Facebook's Biggest Asset, But Login And Mobile Services Have Broader Potential

    Facebook is the best-known social network in the world, but for developers it's becoming much more. Facebook's APIs and recent acquisitions position it for developing customer-facing systems of...

    • Downloads: 120
  • For Application Development & Delivery Professionals

    Report:Microsoft Ascending

    In First 100 Days, Nadella's Team Shifts To A More Open And Aggressive Posture

    When Microsoft named Satya Nadella the third CEO in its history this past February, we posited 10 questions he needed to answer to ensure Microsoft's future relevance to enterprises. As Nadella's...

    • Downloads: 308
  • For Application Development & Delivery Professionals

    Report:The Top Five Changes For Application Development In 2010

    After The Recession, The New Normal Will Remain "Lean And Mean"

    Niccolò Machiavelli said it best: "Never waste the opportunities created by a good crisis." Over the past year, the Great Recession has forced everyone in IT to think differently about where to...

    • Downloads: 2461
  • For Application Development & Delivery Professionals

    Report:Securing Rich Internet Applications

    This past year, Forrester saw dramatic growth in the number of developers and application platform decision-makers that indicate that they are using rich Internet application (RIA) frameworks. As...

    • Downloads: 1030
  • For Application Development & Delivery Professionals

    Report:The Widget Zoo: A Developer's Taxonomy

    Web widgets are another example of a consumer-focused Web 2.0 technology that is starting to wend its way into the enterprise. There are many different species of widgets, but developers can divide...

    • Downloads: 1331