For CMO Professionals
How To Organize For Mobile Success
Mobile moments are the next battleground where you must win, serve, and retain your customers. As the ultimate owners of the brand and customer experiences, chief marketing officers (CMOs) must...
- Downloads: 327
For eBusiness & Channel Strategy Professionals
Tools And Technology: The Mobile eBusiness Playbook
New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...
- Downloads: 1985
For Application Development & Delivery Professionals
Strategic Plan: The Mobile App Development Playbook
In the past few years, we've handled hundreds of client inquiries regarding which technology approach best suits mobile app development needs. The most common question: "Should we go with a native...
- Downloads: 2810