Speaker Biography

Jennifer Geddy

Director, CRM

Sessions Featuring This Speaker


    Jennifer Geddy has more than 10 years' experience in marketing and CRM. Ms. Geddy has a special affinity for database marketing, analytics, customer segmentation strategy, and market research.

    As Director of CRM at Sony Electronics, Ms. Geddy's experience includes consumer database management, product registration, free-standing inserts, direct mail, email, customer loyalty, and strategic CRM initiatives.

    Ms. Geddy's current focus is the CRM Excellence initiative at Sony, focused on providing a consistent, premium, and personalized customer experience at all Sony consumer touchpoints. The initiative includes the implementation of a new CRM infrastructure and integrated business processes across the customer service, retail, and marketing organizations.

    Ms. Geddy has received several awards at Sony for innovation and leading cross-functional teams as well as induction to the Sony Samurai Society in May 2008. She has a B.A. from George Mason University and an M.B.A. from San Diego State University.