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Jennifer   Adams

Jennifer Adams

Sr Forecast Analyst

Jennifer is a senior forecast analyst, focusing on the business technology (BT) and eCommerce space. She leverages Forrester's proprietary survey data, along with extensive industry research, to model and develop forward-looking insights into the technology markets. Recent topics of interest include commerce software, cloud security, and mobile devices and developer tools.

Previous Work Experience

Jennifer has over 20 years' experience working with technology, media, and energy companies in forecasting, strategic planning, financial, and marketing roles.

Most recently, she provided forecasting, valuation, and strategic planning services to clients in the technology and media space on an advisory basis. Previously, Jennifer worked in the Institutional Research group at Cowen and Company, publishing research reports on the telecom services sector including RBOCs, mobile operators, long-haul carriers, colocation/hosting providers, and satellite operators.

Additional experience includes financial and planning positions at global satellite operator Intelsat; economic consulting firm Putnam, Hayes & Bartlett; British Petroleum; and railroad company CSX.

Education

Jennifer earned an MBA from the University of Chicago and an undergraduate degree in economics from Cornell University. She is a chartered financial analyst (CFA).

Jennifer Adams

Sr Forecast Analyst

Jennifer is a senior forecast analyst, focusing on the business technology (BT) and eCommerce space. She leverages Forrester's proprietary survey data, along with extensive industry research, to model and develop forward-looking insights into the technology markets. Recent topics of interest include commerce software, cloud security, and mobile devices and developer tools.

Previous Work Experience

Jennifer has over 20 years' experience working with technology, media, and energy companies in forecasting, strategic planning, financial, and marketing roles.

Most recently, she provided forecasting, valuation, and strategic planning services to clients in the technology and media space on an advisory basis. Previously, Jennifer worked in the Institutional Research group at Cowen and Company, publishing research reports on the telecom services sector including RBOCs, mobile operators, long-haul carriers, colocation/hosting providers, and satellite operators.

Additional experience includes financial and planning positions at global satellite operator Intelsat; economic consulting firm Putnam, Hayes & Bartlett; British Petroleum; and railroad company CSX.

Education

Jennifer earned an MBA from the University of Chicago and an undergraduate degree in economics from Cornell University. She is a chartered financial analyst (CFA).

Jennifer Adams's Research

Most RecentMost Popular
  • For Security & Risk Professionals

    REPORT: Security Outlook 2019: Modest Growth, But Some Sectors Will See Double-Digit Increases

    ForecastView Document

    June 18, 2019Jennifer Adams

    Hackers are creating new, more sophisticated malware daily. The shift of mission-critical data and applications to the cloud is changing the way companies protect their assets. How are security and risk professionals responding to these challenges? In this data-driven report, we examine firms' current security threats and expected spending growth on four security solutions: application security, cloud security, endpoint security, and identity and access management (IAM) security.

  • For Security & Risk Professionals

    REPORT: Forrester Analytics: IAM Software Forecast, 2018 To 2023 (Global)

    ForecastView Document

    May 10, 2019Jennifer Adams, Merritt Maxim, Andras Cser

    Identity and access management (IAM) software tools help digital businesses provide access to employees, partners, and customers without sacrificing security or user experience. This data-driven report gives a five-year view of growth in the global IAM software and services market and explores web single sign on (SSO), identity-as-a-service (IDaaS), multifactor authentication (MFA), risk-based authentication (RBA), privileged identity management (PIM), identity management and governance (IMG), and consumer identity and access management (CIAM).

  • For Security & Risk Professionals

    REPORT: Forrester Analytics: Cloud Security Solutions Forecast, 2018 To 2023 (Global)

    ForecastView Document

    April 1, 2019Jennifer Adams, Andras Cser

    As software, infrastructure, and platforms shift to the cloud, a new breed of security services continues to emerge and grow to address the security requirements. This data-driven report gives a five-year view of growth in the global cloud security solutions market, including cloud security gateways (also known as cloud access security brokers), cloud workload security solutions, and public cloud native platform security. In this report, we share highlights from the forecast.

  • For CIO Professionals

    REPORT: Forrester Analytics: Private Cloud Solutions Forecast, 2018 To 2023 (Global)

    ForecastView Document

    February 26, 2019Jennifer Adams, Lauren E. Nelson

    While public cloud's hypergrowth garners a lot of press, we expect continuing applications and opportunities for private cloud solutions. Private cloud can provide the speed-to-market and scalability of public cloud, yet with enhanced security through its various deployment options. In this forecast, we examine growth in four private cloud categories: 1) private cloud software suites; 2) private cloud platforms; 3) converged and hyperconverged solutions; and 4) hosted private cloud.

  • For CMO Professionals

    REPORT: Forrester Analytics: Adtech (Data Management Platforms) Forecast, 2018 To 2023 (Global)

    ForecastView Document

    February 15, 2019Jennifer Adams, Tina Moffett

    Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the global DMP market to grow at a 19.3% compound annual growth rate (CAGR) over the 2018-to-2023 period. This forecast focuses on DMPs that support programmatic advertising, including Adobe, IgnitionOne, Lotame, Neustar, Oracle, Salesforce, and Wunderman (KBM Group). It breaks out global DMP growth by region, deployment model, enterprise/SMB, and industry.

View all of Jennifer Adams's Research