Forrester : Analyst : Jennifer Adams

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Jennifer Adams

Sr Forecast Analyst

Read Jennifer's blog posts

Jennifer is a senior forecast analyst, focusing on the business technology (BT) and eCommerce space. She leverages Forrester's proprietary survey data, along with extensive industry research, to model and develop forward-looking insights into the technology markets. Recent topics of interest include commerce software, cloud security, and mobile devices and developer tools.

Previous Work Experience

Jennifer has over 20 years' experience working with technology, media, and energy companies in forecasting, strategic planning, financial, and marketing roles.

Most recently, she provided forecasting, valuation, and strategic planning services to clients in the technology and media space on an advisory basis. Previously, Jennifer worked in the Institutional Research group at Cowen and Company, publishing research reports on the telecom services sector including RBOCs, mobile operators, long-haul carriers, colocation/hosting providers, and satellite operators.

Additional experience includes financial and planning positions at global satellite operator Intelsat; economic consulting firm Putnam, Hayes & Bartlett; British Petroleum; and railroad company CSX.

Education

Jennifer earned an MBA from the University of Chicago and an undergraduate degree in economics from Cornell University. She is a chartered financial analyst (CFA).

Research Coverage

Application Development Processes & Tools, Business & IT Alignment, Business Technology (BT), Cloud Security, eCommerce

Jennifer Adams's Research

For Security & Risk Professionals
Report: The Okta IPO And The IDaaS Opportunity
August 10, 2017Jennifer Adams, Merritt Maxim, Andras Cser
August 10, 2017Jennifer Adams, Merritt Maxim, Andras Cser
Identity-as-a-service (IDaaS) vendor Okta recently moved into the spotlight with a successful IPO that raised $187 million of equity capital. The IPO filings gave investors and industry observer...
For Security & Risk Professionals
Report: The IAM Market Will Surpass $13 Billion By 2021
July 24, 2017Merritt Maxim, Andras Cser, Jennifer Adams
July 24, 2017Merritt Maxim, Andras Cser, Jennifer Adams
New digital business and customer engagement models have extended today's identity boundaries. In response, security pros must now manage identities and access across a variety of populations (e...
For Security & Risk Professionals
Report: The Cloud Security Market Grows From $1.5 Billion In 2017 To $3.5 Billion In 2021
July 6, 2017Andras Cser, Jennifer Adams
July 6, 2017Andras Cser, Jennifer Adams
As software, infrastructure, and platforms shift to the cloud, ensuring their security is critical. This has led to a new breed of security services that specifically address cloud security requ...
For Security & Risk Professionals
Report: Forrester Data: Cloud Security Solutions Forecast, 2016 To 2021 (Global)
June 8, 2017Jennifer Adams, Andras Cser
June 8, 2017Jennifer Adams, Andras Cser
As software, infrastructure, and platforms shift to the cloud, a new breed of security services is emerging and growing to address the security requirements. This data-driven report gives a five...
For Security & Risk Professionals
Report: Forrester Data Report: Identity And Access Management Software Forecast, 2016 To 2021 (Global)
April 26, 2017Jennifer Adams, Merritt Maxim, Andras Cser
April 26, 2017Jennifer Adams, Merritt Maxim, Andras Cser
Identity and access management (IAM) is one of the most important security functions ensuring that the right people have access to the right resources for the right reasons. In Q4 2016 and Q1 20...

View all of Jennifer Adams's Research

For Security & Risk Professionals
Report: The Cloud Security Market Grows From $1.5 Billion In 2017 To $3.5 Billion In 2021
July 6, 2017Andras Cser, Jennifer Adams
July 6, 2017Andras Cser, Jennifer Adams
As software, infrastructure, and platforms shift to the cloud, ensuring their security is critical. This has led to a new breed of security services that specifically address cloud security requ...
For Security & Risk Professionals
Report: The IAM Market Will Surpass $13 Billion By 2021
July 24, 2017Merritt Maxim, Andras Cser, Jennifer Adams
July 24, 2017Merritt Maxim, Andras Cser, Jennifer Adams
New digital business and customer engagement models have extended today's identity boundaries. In response, security pros must now manage identities and access across a variety of populations (e...
For CIOs
Report: Forrester Data: Public Cloud Services Forecast, 2016 To 2020 (Global)
November 9, 2016Jennifer Adams, Andrew Bartels, Dave Bartoletti, John R. Rymer
November 9, 2016Jennifer Adams, Andrew Bartels, Dave Bartoletti, John R. Rymer
Forrester believes public cloud services are the biggest disruption in the tech market in the past 15 years. We expect the global public cloud services market to grow at a compound annual growth...
For CIOs
Report: Forrester Data: Private Cloud Solutions Forecast, 2016 To 2021 (Global)
October 17, 2016Jennifer Adams
October 17, 2016Jennifer Adams
Private cloud adoption is alive and well. Private cloud offers the best of both worlds, with public cloud-like features but typically offering enterprises the protection of a firewall and use of...
For B2C Marketing Professionals
Report: Forrester Ad Technology (Data Management Platforms) Forecast, 2016 To 2021 (US)
April 12, 2016Jennifer Adams
April 12, 2016Jennifer Adams
Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the US DMP market to ...

View all of Jennifer Adams's Research

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Jennifer Adams

Sr Forecast Analyst

Research Coverage

Jennifer Adams's Research

For Security & Risk Professionals

Report: The Okta IPO And The IDaaS Opportunity

For Security & Risk Professionals

Report: The IAM Market Will Surpass $13 Billion By 2021

For Security & Risk Professionals

Report: The Cloud Security Market Grows From $1.5 Billion In 2017 To $3.5 Billion In 2021

For Security & Risk Professionals

Report: Forrester Data: Cloud Security Solutions Forecast, 2016 To 2021 (Global)

For Security & Risk Professionals

Report: Forrester Data Report: Identity And Access Management Software Forecast, 2016 To 2021 (Global)

For Security & Risk Professionals

Report: The Cloud Security Market Grows From $1.5 Billion In 2017 To $3.5 Billion In 2021

For Security & Risk Professionals

Report: The IAM Market Will Surpass $13 Billion By 2021

For CIOs

Report: Forrester Data: Public Cloud Services Forecast, 2016 To 2020 (Global)

For CIOs

Report: Forrester Data: Private Cloud Solutions Forecast, 2016 To 2021 (Global)

For B2C Marketing Professionals

Report: Forrester Ad Technology (Data Management Platforms) Forecast, 2016 To 2021 (US)

CONNECT

Upcoming Events

Webinar:

Forrester Data Deep Dive: Security Outlook In A Time Of Rising ThreatsHackers are creating new, more sophisticated malware daily. The shift of mission-critical data and applications to the cloud is changing the way companies protect their assets. Ho...