Jennifer Adams's Research
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For Security & Risk Professionals
REPORT: Application Security Market Will Exceed $7 Billion By 2023
Security Scanning Tools Will Continue To Lead As Total Spending More Than Doubles
October 4, 2018 Amy DeMartine, Jennifer Adams
Applications are critical touchpoints for your customers but, when it comes to external attacks, also your weakest link. Application security tools identify and remediate vulnerabilities during development and protect live applications in production. Security leaders must balance spending between the two. This report divides the application security market into seven technology categories and projects five-year global spending patterns to help you benchmark your spending.
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For CIO Professionals
REPORT: Forrester Analytics: Internet-Of-Things Spending Forecast, 2017 To 2023 (Global)
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October 3, 2018Jennifer Adams, Frank E. Gillett, Michele Pelino
The internet of things (IoT) connects the physical world to the digital world by networking devices to monitor, collect, and analyze data while driving valuable insights. IoT-enabled solutions are helping enterprises transform business processes and operations. The IoT landscape continues to change rapidly as advances in software, hardware, and sensors continue to revolutionize IoT offerings. Our forecast breaks out global IoT market growth by region, 11 use cases, and 12 industry segments.
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For Security & Risk Professionals
REPORT: Forrester Analytics: Application Security Solutions Forecast, 2017 To 2023 (Global)
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August 7, 2018Jennifer Adams, Amy DeMartine
As business shifts to digital, web applications are mission-critical, yet applications are highly vulnerable to external attacks. Application security tools identify and remediate vulnerabilities during development and protect live applications. This data-driven report gives a five-year view of growth for bot management, dynamic application security testing, interactive application security testing, static application security testing, runtime application self-protection, software composition analysis, and web application firewalls.
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For Security & Risk Professionals
REPORT: Forrester Analytics: Fraud Management Solutions Forecast, 2017 To 2023 (Global)
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July 9, 2018Jennifer Adams, Andras Cser
Traditionally, firms used fraud management solutions to prevent and mitigate fraud losses. While this use case is still prevalent, recent trends in the market point to deploying fraud management tools to create an attractive customer experience and boost sales, customer acquisition, and retention. This data-driven report gives a five-year view of growth in global fraud management solutions, including eCommerce and retail fraud management, enterprise fraud management, identity verification, phone fraud detection, and web fraud management.
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For CMO Professionals
REPORT: Forrester Analytics: Marketing Automation Technology Forecast, 2017 To 2023 (US)
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May 17, 2018Jennifer Adams, Jay McBain, Ryan Skinner, Rusty Warner, Lori Wizdo
Marketing automation technologies allow marketers to market effectively via multiple channels while automating repetitive tasks. This US data-driven report gives a five-year view of growth for six technologies within the marketing automation ecosystem: cross-channel campaign management software; content marketing platforms; lead-to-revenue management automation platforms; marketing resource management software; real-time interaction management solutions; and through-channel marketing automation platforms.