Jennifer Adams's Research
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For CMO Professionals
REPORT: Forrester Analytics: Adtech (Data Management Platforms) Forecast, 2018 To 2023 (Global)
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February 15, 2019Jennifer Adams, Tina Moffett
Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the global DMP market to grow at a 19.3% compound annual growth rate (CAGR) over the 2018-to-2023 period. This forecast focuses on DMPs that support programmatic advertising, including Adobe, IgnitionOne, Lotame, Neustar, Oracle, Salesforce, and Wunderman (KBM Group). It breaks out global DMP growth by region, deployment model, enterprise/SMB, and industry.
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For Application Development & Delivery Professionals
REPORT: Forrester Analytics: Web Content Management Systems Forecast, 2017 To 2023 (Global)
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November 15, 2018Jennifer Adams, Mark Grannan
The digital channel is increasingly the primary — and often the only — way companies interact with their customers. As such, it's critical to provide customers with an attractive and seamless digital experience. Forrester believes a better digital customer experience can drive faster revenue growth and profitability. Web content management systems (CMSes) are a key piece of the digital experience platform ecosystem, supporting digital customer experience across a customer's journey. In this data-driven report, we examine growth in spending on web CMSes.
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For CIO Professionals
REPORT: Public Cloud Evolution, 2018
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October 17, 2018Jennifer Adams
The public cloud services market is one of the biggest disruptions in the tech market in the last 15 years. In November 2016, we published our Forrester Data: Public Cloud Services Forecast, 2016 To 2020 (Global), estimating a 22% compound annual growth rate (CAGR) in the public cloud market through 2020. In this data-driven report, we look at how the public cloud services market has evolved in 2017 and 2018 and what new information has emerged since we published our forecast.
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For Security & Risk Professionals
REPORT: Application Security Market Will Exceed $7 Billion By 2023
Security Scanning Tools Will Continue To Lead As Total Spending More Than Doubles
October 4, 2018 Amy DeMartine, Jennifer Adams
Applications are critical touchpoints for your customers but, when it comes to external attacks, also your weakest link. Application security tools identify and remediate vulnerabilities during development and protect live applications in production. Security leaders must balance spending between the two. This report divides the application security market into seven technology categories and projects five-year global spending patterns to help you benchmark your spending.
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For CIO Professionals
REPORT: Forrester Analytics: Internet-Of-Things Spending Forecast, 2017 To 2023 (Global)
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October 3, 2018Jennifer Adams, Frank E. Gillett, Michele Pelino
The internet of things (IoT) connects the physical world to the digital world by networking devices to monitor, collect, and analyze data while driving valuable insights. IoT-enabled solutions are helping enterprises transform business processes and operations. The IoT landscape continues to change rapidly as advances in software, hardware, and sensors continue to revolutionize IoT offerings. Our forecast breaks out global IoT market growth by region, 11 use cases, and 12 industry segments.