Jennifer Adams's Research
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For B2C Marketing Professionals
REPORT: Forrester Data: Ad Technology (Data Management Platforms) Forecast, 2017 To 2022 (US)
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December 14, 2017Jennifer Adams, Susan Bidel
Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the US DMP market to grow at a 21.6% compound annual growth rate (CAGR) over the 2017-to-2022 period. This forecast focuses on DMPs that support the programmatic advertising ecosystem; vendors include Adobe, IgnitionOne, Lotame, Neustar, Oracle, Salesforce, and Wunderman (KBM Group). The forecast breaks out US DMP growth by deployment model, enterprise/midmarket, and 10 industry segments.
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For CIO Professionals
REPORT: Forrester Data: Private Cloud Solutions Forecast, 2017 To 2022 (Global)
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November 16, 2017Jennifer Adams, Lauren E. Nelson
While public cloud's hypergrowth garners a lot of press, we expect continuing applications and opportunities for private cloud solutions. Private cloud can provide the speed to market and scalability of public cloud, yet with enhanced security through its various deployment options. In this forecast, we examine growth in four private cloud categories: 1) private cloud software suites; 2) private cloud platforms; 3) pre-integrated converged solutions and appliances; and 4) hosted private cloud.
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For CIO Professionals
REPORT: Data Brief: Public Cloud — The Momentum Continues
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November 15, 2017Jennifer Adams
Forrester believes the public cloud services market is one the biggest disruptions in the tech market in the last 15 years. In November 2016, we published our Forrester Data: Public Cloud Services Forecast, 2016 To 2020 (Global), estimating a 22% compound annual growth rate (CAGR) in the public cloud market through 2020. In this data-driven report, we look at how the public cloud services market has evolved and what new information has emerged since we published our forecast last year.
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For CMO Professionals
REPORT: Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global)
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September 25, 2017Jennifer Adams, Andy Hoar
eCommerce is critical for companies, both to acquire new customers and to grow existing customer relationships. Enterprise commerce suites support basic capabilities like running an online catalog, shopping carts, and promotions. Vendors continue to evolve their product offering to support order fulfillment and enable a seamless online customer experience. In the last few years, we've seen the emergence of low-cost easy-to-use platforms focusing on the SMB market. In this data-driven report, we examine the outlook for commerce platforms over the next five years.
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For Security & Risk Professionals
REPORT: Forrester Data: Endpoint Security Software Forecast, 2016 To 2021 (Global)
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August 22, 2017Jennifer Adams, Chris Sherman
Hackers are creating new, more sophisticated malware daily, and endpoint security solutions provide a critical line of defense to protect PCs, laptops, and servers from these malicious threats. This data-driven report gives a five-year view of growth in the endpoint security solutions market, including endpoint security suites; application integrity protection; application control (whitelisting and application privilege management); endpoint visibility and control (EVC), also known as endpoint detection and response (EDR); and application execution isolation.