Jennifer Adams

Jennifer Adams

Sr Forecast Analyst

Read Jennifer's blog posts

Jennifer is a senior forecast analyst, focusing on the business technology (BT) and eCommerce space. She leverages Forrester's proprietary survey data, along with extensive industry research, to model and develop forward-looking insights into the technology markets. Recent topics of interest include commerce software, cloud security, and mobile devices and developer tools.

Previous Work Experience

Jennifer has over 20 years' experience working with technology, media, and energy companies in forecasting, strategic planning, financial, and marketing roles.

Most recently, she provided forecasting, valuation, and strategic planning services to clients in the technology and media space on an advisory basis. Previously, Jennifer worked in the Institutional Research group at Cowen and Company, publishing research reports on the telecom services sector including RBOCs, mobile operators, long-haul carriers, colocation/hosting providers, and satellite operators.

Additional experience includes financial and planning positions at global satellite operator Intelsat; economic consulting firm Putnam, Hayes & Bartlett; British Petroleum; and railroad company CSX.

Education

Jennifer earned an MBA from the University of Chicago and an undergraduate degree in economics from Cornell University. She is a chartered financial analyst (CFA).

Jennifer Adams

Sr Forecast Analyst

Read Jennifer's blog posts

Jennifer is a senior forecast analyst, focusing on the business technology (BT) and eCommerce space. She leverages Forrester's proprietary survey data, along with extensive industry research, to model and develop forward-looking insights into the technology markets. Recent topics of interest include commerce software, cloud security, and mobile devices and developer tools.

Previous Work Experience

Jennifer has over 20 years' experience working with technology, media, and energy companies in forecasting, strategic planning, financial, and marketing roles.

Most recently, she provided forecasting, valuation, and strategic planning services to clients in the technology and media space on an advisory basis. Previously, Jennifer worked in the Institutional Research group at Cowen and Company, publishing research reports on the telecom services sector including RBOCs, mobile operators, long-haul carriers, colocation/hosting providers, and satellite operators.

Additional experience includes financial and planning positions at global satellite operator Intelsat; economic consulting firm Putnam, Hayes & Bartlett; British Petroleum; and railroad company CSX.

Education

Jennifer earned an MBA from the University of Chicago and an undergraduate degree in economics from Cornell University. She is a chartered financial analyst (CFA).

Research Coverage

Jennifer Adams's Research

Most RecentMost Popular

  • For CMO Professionals

    REPORT: Forrester Analytics: Marketing Automation Technology Forecast, 2017 To 2023 (US)

    ForecastView Document

    May 17, 2018Jennifer Adams, Jay McBain, Ryan Skinner, Rusty Warner, Lori Wizdo

    Marketing automation technologies allow marketers to market effectively via multiple channels while automating repetitive tasks. This US data-driven report gives a five-year view of growth for six technologies within the marketing automation ecosystem: cross-channel campaign management software; content marketing platforms; lead-to-revenue management automation platforms; marketing resource management software; real-time interaction management solutions; and through-channel marketing automation platforms.

  • For CMO Professionals

    REPORT: Forrester Data: Marketing Automation Technology Forecast, 2017 To 2023 (Global)

    ForecastView Document

    April 30, 2018Jennifer Adams, Jay McBain, Ryan Skinner, Rusty Warner, Lori Wizdo

    Marketing automation technologies allow marketers to effectively market via multiple channels while automating repetitive tasks. This data-driven report gives a five-year view of growth for six technologies within the marketing automation ecosystem: cross-channel campaign management (CCCM) software, content marketing platforms (CMPs), lead-to-revenue management (L2RM) automation platforms, marketing resource management (MRM) software, real-time interaction management (RTIM) solutions, and through-channel marketing automation (TCMA) platforms.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Ad Technology (Data Management Platforms) Forecast, 2017 To 2022 (US)

    ForecastView Document

    December 14, 2017Jennifer Adams, Susan Bidel

    Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the US DMP market to grow at a 21.6% compound annual growth rate (CAGR) over the 2017-to-2022 period. This forecast focuses on DMPs that support the programmatic advertising ecosystem; vendors include Adobe, IgnitionOne, Lotame, Neustar, Oracle, Salesforce, and Wunderman (KBM Group). The forecast breaks out US DMP growth by deployment model, enterprise/midmarket, and 10 industry segments.

  • For CIO Professionals

    REPORT: Forrester Data: Private Cloud Solutions Forecast, 2017 To 2022 (Global)

    ForecastView Document

    November 16, 2017Jennifer Adams, Lauren E. Nelson

    While public cloud's hypergrowth garners a lot of press, we expect continuing applications and opportunities for private cloud solutions. Private cloud can provide the speed to market and scalability of public cloud, yet with enhanced security through its various deployment options. In this forecast, we examine growth in four private cloud categories: 1) private cloud software suites; 2) private cloud platforms; 3) pre-integrated converged solutions and appliances; and 4) hosted private cloud.

  • For CIO Professionals

    REPORT: Data Brief: Public Cloud — The Momentum Continues

    ForecastView Document

    November 15, 2017Jennifer Adams

    Forrester believes the public cloud services market is one the biggest disruptions in the tech market in the last 15 years. In November 2016, we published our Forrester Data: Public Cloud Services Forecast, 2016 To 2020 (Global), estimating a 22% compound annual growth rate (CAGR) in the public cloud market through 2020. In this data-driven report, we look at how the public cloud services market has evolved and what new information has emerged since we published our forecast last year.

  • For Security & Risk Professionals

    REPORT: The Cloud Security Market Grows From $1.5 Billion In 2017 To $3.5 Billion In 2021

    Transitioning On-Premises Workloads To Hybrid Clouds Fuels Demand For Security

    July 6, 2017 Andras Cser, Jennifer Adams

    As software, infrastructure, and platforms shift to the cloud, ensuring their security is critical. This has led to a new breed of security services that specifically address cloud security requirements. This data-driven report gives a five-year view of growth in the global cloud security solutions market, including cloud security gateways (CSGs), also known as cloud access security brokers (CASBs); centralized cloud security management (CCSM); hypervisor security; and native infrastructure-as-a-service/platform-as-a-service (IaaS/PaaS) security. We also share highlights from our forecast.

  • For Security & Risk Professionals

    REPORT: The IAM Market Will Surpass $13 Billion By 2021

    Customer-Facing IAM Leads Growth

    July 24, 2017 Merritt Maxim, Andras Cser, Jennifer Adams

    New digital business and customer engagement models have extended today's identity boundaries. In response, security pros must now manage identities and access across a variety of populations (employees, partners, and customers), devices, and hosting models to ensure the right people have access to the appropriate level of resources. This report organizes today's diffuse range of identity and access management (IAM) security solutions into seven specific categories and project spending patterns for the global IAM market.

  • For Security & Risk Professionals

    REPORT: Forrester Data: Cloud Security Solutions Forecast, 2016 To 2021 (Global)

    ForecastView Document

    June 8, 2017Jennifer Adams, Andras Cser

    As software, infrastructure, and platforms shift to the cloud, a new breed of security services is emerging and growing to address the security requirements. This data-driven report gives a five-year view of growth in the global cloud security solutions market, including cloud security gateways (CSGs), also known as cloud access security brokers (CASBs); centralized cloud security management (CCSM); hypervisor security; and native infrastructure-as-a-service/platform-as-a-service (IaaS/PaaS) security. We also share highlights from the forecast.

  • For CIO Professionals

    REPORT: Forrester Data: Public Cloud Services Forecast, 2016 To 2020 (Global)

    ForecastView Spreadsheet

    November 9, 2016Jennifer Adams, Andrew Bartels, Dave Bartoletti, John R. Rymer

    Forrester believes public cloud services are the biggest disruption in the tech market in the past 15 years. We expect the global public cloud services market to grow at a compound annual growth rate (CAGR) of 22% over the 2015-to-2020 period. This forecast adds regional and industry granularity to the global public cloud forecast published on September 1, 2016. It breaks out global growth by region (US, Canada, Europe, Asia Pacific, Latin America, and rest of world) and by 20 industry segments (chemicals; construction and engineering; consumer products; education and social services; financial services; government; healthcare; high-tech products; industrial products; insurance; media, entertainment, and leisure; oil and gas; pharmaceuticals and medical equipment; primary production; professional services; retail; telecommunications; transportation; utilities; and wholesale). We examine growth in three categories: cloud platforms (infrastructure-as-a-service [IaaS] and platform-as-a-service [PaaS]); cloud business services; and applications (software-as-a-service [SaaS]).

  • For Security & Risk Professionals

    REPORT: Forrester Data Report: Identity And Access Management Software Forecast, 2016 To 2021 (Global)

    ForecastView Document

    April 26, 2017Jennifer Adams, Merritt Maxim, Andras Cser

    Identity and access management (IAM) is one of the most important security functions ensuring that the right people have access to the right resources for the right reasons. In Q4 2016 and Q1 2017, Forrester fielded a comprehensive quantitative market survey assessing the current and future size of the IAM software and services market over the next five years. This data-driven report gives a five-year view of growth in the global IAM software and services market and explores web SSO, IDaaS, MFA, RBA, PIM, IMG, and CIAM. In this report, we share highlights from the forecast.

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