Jennifer   Adams

Jennifer Adams

Sr Forecast Analyst

Jennifer is a senior forecast analyst, focusing on the business technology (BT) and eCommerce space. She leverages Forrester's proprietary survey data, along with extensive industry research, to model and develop forward-looking insights into the technology markets. Recent topics of interest include commerce software, cloud security, and mobile devices and developer tools.

Previous Work Experience

Jennifer has over 20 years' experience working with technology, media, and energy companies in forecasting, strategic planning, financial, and marketing roles.

Most recently, she provided forecasting, valuation, and strategic planning services to clients in the technology and media space on an advisory basis. Previously, Jennifer worked in the Institutional Research group at Cowen and Company, publishing research reports on the telecom services sector including RBOCs, mobile operators, long-haul carriers, colocation/hosting providers, and satellite operators.

Additional experience includes financial and planning positions at global satellite operator Intelsat; economic consulting firm Putnam, Hayes & Bartlett; British Petroleum; and railroad company CSX.

Education

Jennifer earned an MBA from the University of Chicago and an undergraduate degree in economics from Cornell University. She is a chartered financial analyst (CFA).

Jennifer Adams

Sr Forecast Analyst

Jennifer is a senior forecast analyst, focusing on the business technology (BT) and eCommerce space. She leverages Forrester's proprietary survey data, along with extensive industry research, to model and develop forward-looking insights into the technology markets. Recent topics of interest include commerce software, cloud security, and mobile devices and developer tools.

Previous Work Experience

Jennifer has over 20 years' experience working with technology, media, and energy companies in forecasting, strategic planning, financial, and marketing roles.

Most recently, she provided forecasting, valuation, and strategic planning services to clients in the technology and media space on an advisory basis. Previously, Jennifer worked in the Institutional Research group at Cowen and Company, publishing research reports on the telecom services sector including RBOCs, mobile operators, long-haul carriers, colocation/hosting providers, and satellite operators.

Additional experience includes financial and planning positions at global satellite operator Intelsat; economic consulting firm Putnam, Hayes & Bartlett; British Petroleum; and railroad company CSX.

Education

Jennifer earned an MBA from the University of Chicago and an undergraduate degree in economics from Cornell University. She is a chartered financial analyst (CFA).

Jennifer Adams's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Forrester Analytics: Web Content Management Systems Forecast, 2017 To 2023 (Global)

    ForecastView Document

    November 15, 2018Jennifer Adams, Mark Grannan

    The digital channel is increasingly the primary — and often the only — way companies interact with their customers. As such, it's critical to provide customers with an attractive and seamless digital experience. Forrester believes a better digital customer experience can drive faster revenue growth and profitability. Web content management systems (CMSes) are a key piece of the digital experience platform ecosystem, supporting digital customer experience across a customer's journey. In this data-driven report, we examine growth in spending on web CMSes.

  • For CIO Professionals

    REPORT: Public Cloud Evolution, 2018

    ForecastView Document

    October 17, 2018Jennifer Adams

    The public cloud services market is one of the biggest disruptions in the tech market in the last 15 years. In November 2016, we published our Forrester Data: Public Cloud Services Forecast, 2016 To 2020 (Global), estimating a 22% compound annual growth rate (CAGR) in the public cloud market through 2020. In this data-driven report, we look at how the public cloud services market has evolved in 2017 and 2018 and what new information has emerged since we published our forecast.

  • For Security & Risk Professionals

    REPORT: Application Security Market Will Exceed $7 Billion By 2023

    Security Scanning Tools Will Continue To Lead As Total Spending More Than Doubles

    October 4, 2018 Amy DeMartine, Jennifer Adams

    Applications are critical touchpoints for your customers but, when it comes to external attacks, also your weakest link. Application security tools identify and remediate vulnerabilities during development and protect live applications in production. Security leaders must balance spending between the two. This report divides the application security market into seven technology categories and projects five-year global spending patterns to help you benchmark your spending.

  • For CIO Professionals

    REPORT: Forrester Analytics: Internet-Of-Things Spending Forecast, 2017 To 2023 (Global)

    ForecastView Document

    October 3, 2018Jennifer Adams, Frank E. Gillett, Michele Pelino

    The internet of things (IoT) connects the physical world to the digital world by networking devices to monitor, collect, and analyze data while driving valuable insights. IoT-enabled solutions are helping enterprises transform business processes and operations. The IoT landscape continues to change rapidly as advances in software, hardware, and sensors continue to revolutionize IoT offerings. Our forecast breaks out global IoT market growth by region, 11 use cases, and 12 industry segments.

  • For Security & Risk Professionals

    REPORT: Forrester Analytics: Application Security Solutions Forecast, 2017 To 2023 (Global)

    ForecastView Document

    August 7, 2018Jennifer Adams, Amy DeMartine

    As business shifts to digital, web applications are mission-critical, yet applications are highly vulnerable to external attacks. Application security tools identify and remediate vulnerabilities during development and protect live applications. This data-driven report gives a five-year view of growth for bot management, dynamic application security testing, interactive application security testing, static application security testing, runtime application self-protection, software composition analysis, and web application firewalls.

View all of Jennifer Adams's Research