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Jennifer   Adams

Jennifer Adams

Sr Forecast Analyst

Jennifer is a senior forecast analyst, focusing on the business technology (BT) and eCommerce space. She leverages Forrester's proprietary survey data, along with extensive industry research, to model and develop forward-looking insights into the technology markets. Recent topics of interest include commerce software, cloud security, and mobile devices and developer tools.

Previous Work Experience

Jennifer has over 20 years' experience working with technology, media, and energy companies in forecasting, strategic planning, financial, and marketing roles.

Most recently, she provided forecasting, valuation, and strategic planning services to clients in the technology and media space on an advisory basis. Previously, Jennifer worked in the Institutional Research group at Cowen and Company, publishing research reports on the telecom services sector including RBOCs, mobile operators, long-haul carriers, colocation/hosting providers, and satellite operators.

Additional experience includes financial and planning positions at global satellite operator Intelsat; economic consulting firm Putnam, Hayes & Bartlett; British Petroleum; and railroad company CSX.

Education

Jennifer earned an MBA from the University of Chicago and an undergraduate degree in economics from Cornell University. She is a chartered financial analyst (CFA).

Jennifer Adams

Sr Forecast Analyst

Jennifer is a senior forecast analyst, focusing on the business technology (BT) and eCommerce space. She leverages Forrester's proprietary survey data, along with extensive industry research, to model and develop forward-looking insights into the technology markets. Recent topics of interest include commerce software, cloud security, and mobile devices and developer tools.

Previous Work Experience

Jennifer has over 20 years' experience working with technology, media, and energy companies in forecasting, strategic planning, financial, and marketing roles.

Most recently, she provided forecasting, valuation, and strategic planning services to clients in the technology and media space on an advisory basis. Previously, Jennifer worked in the Institutional Research group at Cowen and Company, publishing research reports on the telecom services sector including RBOCs, mobile operators, long-haul carriers, colocation/hosting providers, and satellite operators.

Additional experience includes financial and planning positions at global satellite operator Intelsat; economic consulting firm Putnam, Hayes & Bartlett; British Petroleum; and railroad company CSX.

Education

Jennifer earned an MBA from the University of Chicago and an undergraduate degree in economics from Cornell University. She is a chartered financial analyst (CFA).

Jennifer Adams's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global)

    ForecastView Document

    September 25, 2017Jennifer Adams, Andy Hoar

    eCommerce is critical for companies, both to acquire new customers and to grow existing customer relationships. Enterprise commerce suites support basic capabilities like running an online catalog, shopping carts, and promotions. Vendors continue to evolve their product offering to support order fulfillment and enable a seamless online customer experience. In the last few years, we've seen the emergence of low-cost easy-to-use platforms focusing on the SMB market. In this data-driven report, we examine the outlook for commerce platforms over the next five years.

  • For Security & Risk Professionals

    REPORT: Forrester Data: Endpoint Security Software Forecast, 2016 To 2021 (Global)

    ForecastView Document

    August 22, 2017Jennifer Adams, Chris Sherman

    Hackers are creating new, more sophisticated malware daily, and endpoint security solutions provide a critical line of defense to protect PCs, laptops, and servers from these malicious threats. This data-driven report gives a five-year view of growth in the endpoint security solutions market, including endpoint security suites; application integrity protection; application control (whitelisting and application privilege management); endpoint visibility and control (EVC), also known as endpoint detection and response (EDR); and application execution isolation.

  • For Security & Risk Professionals

    REPORT: The Okta IPO And The IDaaS Opportunity

    ForecastView Document

    August 10, 2017Jennifer Adams, Merritt Maxim, Andras Cser

    Identity-as-a-service (IDaaS) vendor Okta recently moved into the spotlight with a successful IPO that raised $187 million of equity capital. The IPO filings gave investors and industry observers new information on how fast the nascent IDaaS market is growing. This report presents insights from the Forrester Data: Identity And Access Management Software Forecast, 2016 To 2021 (Global) and discusses our outlook on the IDaaS market.

  • For Security & Risk Professionals

    REPORT: The IAM Market Will Surpass $13 Billion By 2021

    Customer-Facing IAM Leads Growth

    July 24, 2017 Merritt Maxim, Andras Cser, Jennifer Adams

    New digital business and customer engagement models have extended today's identity boundaries. In response, security pros must now manage identities and access across a variety of populations (employees, partners, and customers), devices, and hosting models to ensure the right people have access to the appropriate level of resources. This report organizes today's diffuse range of identity and access management (IAM) security solutions into seven specific categories and project spending patterns for the global IAM market.

  • For Security & Risk Professionals

    REPORT: The Cloud Security Market Grows From $1.5 Billion In 2017 To $3.5 Billion In 2021

    Transitioning On-Premises Workloads To Hybrid Clouds Fuels Demand For Security

    July 6, 2017 Andras Cser, Jennifer Adams

    As software, infrastructure, and platforms shift to the cloud, ensuring their security is critical. This has led to a new breed of security services that specifically address cloud security requirements. This data-driven report gives a five-year view of growth in the global cloud security solutions market, including cloud security gateways (CSGs), also known as cloud access security brokers (CASBs); centralized cloud security management (CCSM); hypervisor security; and native infrastructure-as-a-service/platform-as-a-service (IaaS/PaaS) security. We also share highlights from our forecast.

View all of Jennifer Adams's Research