Jennifer   Adams

Jennifer Adams

Sr Forecast Analyst

Jennifer is a senior forecast analyst, focusing on the business technology (BT) and eCommerce space. She leverages Forrester's proprietary survey data, along with extensive industry research, to model and develop forward-looking insights into the technology markets. Recent topics of interest include commerce software, cloud security, and mobile devices and developer tools.

Previous Work Experience

Jennifer has over 20 years' experience working with technology, media, and energy companies in forecasting, strategic planning, financial, and marketing roles.

Most recently, she provided forecasting, valuation, and strategic planning services to clients in the technology and media space on an advisory basis. Previously, Jennifer worked in the Institutional Research group at Cowen and Company, publishing research reports on the telecom services sector including RBOCs, mobile operators, long-haul carriers, colocation/hosting providers, and satellite operators.

Additional experience includes financial and planning positions at global satellite operator Intelsat; economic consulting firm Putnam, Hayes & Bartlett; British Petroleum; and railroad company CSX.

Education

Jennifer earned an MBA from the University of Chicago and an undergraduate degree in economics from Cornell University. She is a chartered financial analyst (CFA).

Jennifer Adams

Sr Forecast Analyst

Jennifer is a senior forecast analyst, focusing on the business technology (BT) and eCommerce space. She leverages Forrester's proprietary survey data, along with extensive industry research, to model and develop forward-looking insights into the technology markets. Recent topics of interest include commerce software, cloud security, and mobile devices and developer tools.

Previous Work Experience

Jennifer has over 20 years' experience working with technology, media, and energy companies in forecasting, strategic planning, financial, and marketing roles.

Most recently, she provided forecasting, valuation, and strategic planning services to clients in the technology and media space on an advisory basis. Previously, Jennifer worked in the Institutional Research group at Cowen and Company, publishing research reports on the telecom services sector including RBOCs, mobile operators, long-haul carriers, colocation/hosting providers, and satellite operators.

Additional experience includes financial and planning positions at global satellite operator Intelsat; economic consulting firm Putnam, Hayes & Bartlett; British Petroleum; and railroad company CSX.

Education

Jennifer earned an MBA from the University of Chicago and an undergraduate degree in economics from Cornell University. She is a chartered financial analyst (CFA).

Jennifer Adams's Research

Most RecentMost Popular
  • For Security & Risk Professionals

    REPORT: Forrester Analytics: Cloud Security Solutions Forecast, 2018 To 2023 (Global)

    ForecastView Document

    April 1, 2019Jennifer Adams, Andras Cser

    As software, infrastructure, and platforms shift to the cloud, a new breed of security services continues to emerge and grow to address the security requirements. This data-driven report gives a five-year view of growth in the global cloud security solutions market, including cloud security gateways (also known as cloud access security brokers), cloud workload security solutions, and public cloud native platform security. In this report, we share highlights from the forecast.

  • For CIO Professionals

    REPORT: Forrester Analytics: Private Cloud Solutions Forecast, 2018 To 2023 (Global)

    ForecastView Document

    February 26, 2019Jennifer Adams, Lauren E. Nelson

    While public cloud's hypergrowth garners a lot of press, we expect continuing applications and opportunities for private cloud solutions. Private cloud can provide the speed-to-market and scalability of public cloud, yet with enhanced security through its various deployment options. In this forecast, we examine growth in four private cloud categories: 1) private cloud software suites; 2) private cloud platforms; 3) converged and hyperconverged solutions; and 4) hosted private cloud.

  • For CMO Professionals

    REPORT: Forrester Analytics: Adtech (Data Management Platforms) Forecast, 2018 To 2023 (Global)

    ForecastView Document

    February 15, 2019Jennifer Adams, Tina Moffett

    Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the global DMP market to grow at a 19.3% compound annual growth rate (CAGR) over the 2018-to-2023 period. This forecast focuses on DMPs that support programmatic advertising, including Adobe, IgnitionOne, Lotame, Neustar, Oracle, Salesforce, and Wunderman (KBM Group). It breaks out global DMP growth by region, deployment model, enterprise/SMB, and industry.

  • For Application Development & Delivery Professionals

    REPORT: Forrester Analytics: Web Content Management Systems Forecast, 2017 To 2023 (Global)

    ForecastView Document

    November 15, 2018Jennifer Adams, Mark Grannan

    The digital channel is increasingly the primary — and often the only — way companies interact with their customers. As such, it's critical to provide customers with an attractive and seamless digital experience. Forrester believes a better digital customer experience can drive faster revenue growth and profitability. Web content management systems (CMSes) are a key piece of the digital experience platform ecosystem, supporting digital customer experience across a customer's journey. In this data-driven report, we examine growth in spending on web CMSes.

  • For CIO Professionals

    REPORT: Public Cloud Evolution, 2018

    ForecastView Document

    October 17, 2018Jennifer Adams

    The public cloud services market is one of the biggest disruptions in the tech market in the last 15 years. In November 2016, we published our Forrester Data: Public Cloud Services Forecast, 2016 To 2020 (Global), estimating a 22% compound annual growth rate (CAGR) in the public cloud market through 2020. In this data-driven report, we look at how the public cloud services market has evolved in 2017 and 2018 and what new information has emerged since we published our forecast.

View all of Jennifer Adams's Research