Jennifer Belissent, Ph.D.

Principal Analyst serving Customer Insights PROFESSIONALS

Jennifer serves Customer Insights Professionals and their business partners with research on business technology adoption, focusing primarily on the tools and services to help organizations better use and share data.

Jennifer is particularly interested in the role of technology and data in transforming government. She has written and spoken extensively on "smart city" initiatives as a way of managing the complexity of demographic changes and leveraging technology solutions in response to the demands of an increasingly urban population. Her research spans open data initiatives, citizen engagement, and governance tools, as well as the Internet of Things and connected urban infrastructure.

Jennifer's research and analysis have appeared in media outlets such as The Wall Street Journal, Time, Computer Weekly, and CIO Magazine. She has also published in numerous academic journals and spoken widely at academic and business events.

Previous Work Experience

Before joining Forrester, Jennifer spent eight years at Sun Microsystems in software product marketing, software sales enablement and development, and industry marketing and partner strategy for telecommunications and media. Prior to entering the high-tech world, Jennifer focused on public policy reform, particularly in developing and transitioning countries. As a public policy analyst and consultant in Russia and Eastern Europe, she designed post-Communist housing reforms and advised governments on housing privatization, mortgage finance policies, and income-based assistance programs. As an educator in the Peace Corps in Central Africa, Jennifer taught high school math, designed national math curricula and exams, and conducted marketing workshops with local entrepreneurs.


Jennifer earned a Ph.D. and an M.A. in political science from Stanford University and a B.A. in economics from the University of Virginia. Her doctoral research focused on the fiscal and political relationships between regional governments and the central administration, combining quantitative analysis of regional budget data with extensive fieldwork in Moscow and three Russian regions — Udmurtiya, Novgorod, and Ulyanovsk.

Jennifer Belissent, Ph.D.'s Research

  • For CIOs

    Report: Data Commercialization: A CIO's Guide To Taking Data To Market

    Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delive...

  • For Customer Insights Professionals

    Report: Adopt Insights Services To Accelerate Your Business Transformation

    Business and technology decision makers increasingly look for external help to become insights driven. Many can't or don't want to build an insights platform or staff a data science team — they ...

  • For Customer Insights Professionals

    Report: The Insights Services Directory, Q2 2017

    The insights services landscape is nascent and expanding, with players emerging from diverse origins. The prospect of working with a strategic data and analytics partner to uncover and pursue ne...

  • For Customer Insights Professionals

    Report: Mobile World Congress Misses An Opportunity To Promote The Data Economy

    This year's Mobile World Congress (MWC) once again broke attendance records — expanding well beyond its telecom origins and evolving into a consumer- and business-oriented digital transformation...

  • For Customer Insights Professionals

    Report: Top Performers Commercialize Data Through Insights Services

    The data economy is exploding. Many companies have put their data to work internally to improve operational efficiency, service delivery, and ultimately customer experience. But now many custome...

  • For CIOs

    Report: The State Of Global Business Technology Adoption: 2009

    This document provides highlights of an extensive data set collected via Forrester's Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009. ...

  • For CIOs

    Report: Predictions 2009: Emerging Tech Markets

    Despite the dire straits of the world economy, emerging markets continue to hold significant promise for the tech industry. Increased business and consumer use of the Internet and information an...

  • For CIOs

    Report: The State Of Global Enterprise IT Budgets: 2009 To 2010

    This document provides enterprise highlights of an extensive data set collected via Forrester's Enterprise And SMB Global IT Budgets And Spending Survey, Q2 2009. The survey covers budget trends...

  • For CIOs

    Report: Getting Clever About Smart Cities: New Opportunities Require New Business Models

    Population growth and urbanization are stretching many cities' infrastructure and resources to breaking point. Policymakers and public leaders are increasingly looking to ICT solutions to effect...

  • For CIOs

    Report: Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

    Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students...

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