Jennifer   Belissent, Ph.D.

Jennifer Belissent, Ph.D.

Principal Analyst Serving Customer Insights Professionals

Jennifer serves business insights professionals and their partners with research that examines the tools and services that help organizations better use and share data.

Jennifer is particularly interested in the data economy.  Her research focuses on strategies for developing and delivering data products and services; the emergence of alternative data sources and marketplaces; and the rise of insights services providers to help companies leverage complex data and analytics technologies and methodologies. Jennifer is also interested in the role of data and technology in transforming government. She has written and spoken extensively on smart cities, spanning open data initiatives, citizen engagement, the internet of things, and connected urban infrastructure.

Jennifer's research and analysis have appeared in media outlets such as The Wall Street Journal, Time, Computer Weekly, and CIO Magazine. She has also published in numerous academic journals and spoken widely at academic and business events.

Previous Work Experience

Before joining Forrester, Jennifer spent eight years at Sun Microsystems in software product marketing, software sales enablement and development, and industry marketing and partner strategy for telecommunications and media. Prior to entering the high-tech world, Jennifer focused on public policy reform, particularly in developing and transitioning countries. As a public policy analyst and consultant in Russia and Eastern Europe, she designed post-Communist housing reforms and advised governments on housing privatization, mortgage finance policies, and income-based assistance programs. As an educator in the Peace Corps in Central Africa, Jennifer taught high school math, designed national math curricula and exams, and conducted marketing workshops with local entrepreneurs.

Education

Jennifer earned a Ph.D. and an M.A. in political science from Stanford University and a B.A. in economics from the University of Virginia. Her doctoral research focused on the fiscal and political relationships between regional governments and the central administration, combining quantitative analysis of regional budget data with extensive fieldwork in Moscow and three Russian regions — Udmurtiya, Novgorod, and Ulyanovsk.

Jennifer Belissent, Ph.D.

Principal Analyst Serving Customer Insights Professionals

Jennifer serves business insights professionals and their partners with research that examines the tools and services that help organizations better use and share data.

Jennifer is particularly interested in the data economy.  Her research focuses on strategies for developing and delivering data products and services; the emergence of alternative data sources and marketplaces; and the rise of insights services providers to help companies leverage complex data and analytics technologies and methodologies. Jennifer is also interested in the role of data and technology in transforming government. She has written and spoken extensively on smart cities, spanning open data initiatives, citizen engagement, the internet of things, and connected urban infrastructure.

Jennifer's research and analysis have appeared in media outlets such as The Wall Street Journal, Time, Computer Weekly, and CIO Magazine. She has also published in numerous academic journals and spoken widely at academic and business events.

Previous Work Experience

Before joining Forrester, Jennifer spent eight years at Sun Microsystems in software product marketing, software sales enablement and development, and industry marketing and partner strategy for telecommunications and media. Prior to entering the high-tech world, Jennifer focused on public policy reform, particularly in developing and transitioning countries. As a public policy analyst and consultant in Russia and Eastern Europe, she designed post-Communist housing reforms and advised governments on housing privatization, mortgage finance policies, and income-based assistance programs. As an educator in the Peace Corps in Central Africa, Jennifer taught high school math, designed national math curricula and exams, and conducted marketing workshops with local entrepreneurs.

Education

Jennifer earned a Ph.D. and an M.A. in political science from Stanford University and a B.A. in economics from the University of Virginia. Her doctoral research focused on the fiscal and political relationships between regional governments and the central administration, combining quantitative analysis of regional budget data with extensive fieldwork in Moscow and three Russian regions — Udmurtiya, Novgorod, and Ulyanovsk.

Jennifer Belissent, Ph.D.'s Research

Most RecentMost Popular
  • For Customer Insights Professionals

    REPORT: Prioritize Data And Analytics Requests

    Beginner Level: Strategy Practices For Insights-Driven Businesses

    December 4, 2018Jennifer Belissent, Ph.D.

    A growing stream of data and analytics requests is overwhelming insights teams, who recognize that not all demands are equal. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings the same as a dollar of revenue generated?" The answer is "It depends." The real question is how do you prioritize different requests? Firms want to better leverage data and analytics in their decision making, yet insights teams have limited time and resources. This report will help insights leaders address that challenge and provide guidance for prioritizing the growing number of requests.

  • For Infrastructure & Operations Professionals

    REPORT: Smart City Platforms Enable The Insights-Driven City

    Build A Foundation To Improve Operations And Citizen Experience

    December 3, 2018Jennifer Belissent, Ph.D., Michele Pelino

    Cities leaders recognize the need to invest in infrastructure and applications to improve their operations, the services they provide constituents, and the overall experience of their citizens. New internet-of-things (IoT)-enabled solutions and platforms offer a wealth of options and two distinct paths to building a smart city. Becoming smart, however, isn't easy: City leaders must address the challenges of IoT-enabled initiatives to ensure success. This report offers guidance for infrastructure and operations (I&O) professionals on how to approach IoT-enabled initiatives and overcome potential challenges.

  • For CIO Professionals

    REPORT: Predictions 2019: Business Insights

    Don't Demonize Data — It's Still The Lifeblood Of Business Insights

    November 6, 2018Jennifer Belissent, Ph.D., Cinny Little, Mike Gualtieri

    While AI is the darling of the day, enterprises often forget that to leverage the power of AI, you still need to transform your business into an insights-driven business. That means continuing to invest deeply in driving adoption of insights across the enterprise, modernizing your data governance and data technologies, decluttering your dashboards, and thinking ahead in terms of creating new sources of revenue from data. Our five predictions for 2019 will help insights leaders refocus and retool to drive more outcome-focused enterprise insights.

  • For Customer Insights Professionals

    REPORT: The Forrester Wave™: Enterprise Insights Service Providers, Q3 2018

    The 11 Providers That Matter Most And How They Stack Up

    September 19, 2018Jennifer Belissent, Ph.D., Elizabeth Cullen

    In our 20-criterion evaluation of the enterprise insights service providers, we identified the 11 most significant ones — Accenture, Atos, Capgemini, Cognizant, Deloitte, EY, Infosys, KPMG, McKinsey & Company, PwC, and Wipro — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

  • For Customer Insights Professionals

    REPORT: The Forrester Wave™: Specialized Insights Service Providers, Q3 2018

    The Nine Providers That Matter Most And How They Stack Up

    September 19, 2018Jennifer Belissent, Ph.D., Elizabeth Cullen

    In our 20-criterion evaluation of specialized insights service providers, we identified the nine most significant ones — Alibaba Cloud, Fractal Analytics, Genpact, IBM, Opera Solutions, SAP, Telefónica, Teradata, and Tiger Analytics — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

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