Jennifer   Belissent, PhD

Jennifer Belissent, PhD

Principal Analyst Serving Customer Insights Professionals

Jennifer serves business insights professionals and their partners with research that examines the tools and services that help organizations better use and share data.

Jennifer is particularly interested in the data economy.  Her research focuses on strategies for developing and delivering data products and services; the emergence of alternative data sources and marketplaces; and the rise of insights services providers to help companies leverage complex data and analytics technologies and methodologies. Jennifer is also interested in the role of data and technology in transforming government. She has written and spoken extensively on smart cities, spanning open data initiatives, citizen engagement, the internet of things, and connected urban infrastructure.

Jennifer's research and analysis have appeared in media outlets such as The Wall Street Journal, Time, Computer Weekly, and CIO Magazine. She has also published in numerous academic journals and spoken widely at academic and business events.

Previous Work Experience

Before joining Forrester, Jennifer spent eight years at Sun Microsystems in software product marketing, software sales enablement and development, and industry marketing and partner strategy for telecommunications and media. Prior to entering the high-tech world, Jennifer focused on public policy reform, particularly in developing and transitioning countries. As a public policy analyst and consultant in Russia and Eastern Europe, she designed post-Communist housing reforms and advised governments on housing privatization, mortgage finance policies, and income-based assistance programs. As an educator in the Peace Corps in Central Africa, Jennifer taught high school math, designed national math curricula and exams, and conducted marketing workshops with local entrepreneurs.

Education

Jennifer earned a PhD and an MA in political science from Stanford University and a BA in economics from the University of Virginia. Her doctoral research focused on the fiscal and political relationships between regional governments and the central administration, combining quantitative analysis of regional budget data with extensive fieldwork in Moscow and three Russian regions — Udmurtiya, Novgorod, and Ulyanovsk.

Jennifer Belissent, PhD

Principal Analyst Serving Customer Insights Professionals

Jennifer serves business insights professionals and their partners with research that examines the tools and services that help organizations better use and share data.

Jennifer is particularly interested in the data economy.  Her research focuses on strategies for developing and delivering data products and services; the emergence of alternative data sources and marketplaces; and the rise of insights services providers to help companies leverage complex data and analytics technologies and methodologies. Jennifer is also interested in the role of data and technology in transforming government. She has written and spoken extensively on smart cities, spanning open data initiatives, citizen engagement, the internet of things, and connected urban infrastructure.

Jennifer's research and analysis have appeared in media outlets such as The Wall Street Journal, Time, Computer Weekly, and CIO Magazine. She has also published in numerous academic journals and spoken widely at academic and business events.

Previous Work Experience

Before joining Forrester, Jennifer spent eight years at Sun Microsystems in software product marketing, software sales enablement and development, and industry marketing and partner strategy for telecommunications and media. Prior to entering the high-tech world, Jennifer focused on public policy reform, particularly in developing and transitioning countries. As a public policy analyst and consultant in Russia and Eastern Europe, she designed post-Communist housing reforms and advised governments on housing privatization, mortgage finance policies, and income-based assistance programs. As an educator in the Peace Corps in Central Africa, Jennifer taught high school math, designed national math curricula and exams, and conducted marketing workshops with local entrepreneurs.

Education

Jennifer earned a PhD and an MA in political science from Stanford University and a BA in economics from the University of Virginia. Her doctoral research focused on the fiscal and political relationships between regional governments and the central administration, combining quantitative analysis of regional budget data with extensive fieldwork in Moscow and three Russian regions — Udmurtiya, Novgorod, and Ulyanovsk.

Jennifer Belissent, PhD's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Data Commercialization: A CIO's Guide To Taking Data To Market

    Advanced Level: Strategy Practices For Insights-Driven Businesses

    March 27, 2020Jennifer Belissent, PhD

    Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery, and customer experiences. Now, digital business leaders, CIOs, chief data officers, and chief analytics officers are seizing the opportunity to develop and deliver data products and services so that others can also benefit from their data. This report presents current trends in data commercialization and advises CIOs and their peers on how to begin reaping the benefits. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: Build A Data Literacy Curriculum Of ACES

    Increase Awareness, Deepen Comprehension, Expand Expertise, And Enable Scale To Deliver True Data Literacy

    February 14, 2020Jennifer Belissent, PhD

    This is a companion report to "Data Literacy Matters: The Writing's On The Wall," which establishes the four goals of a data literacy program: awareness, comprehension, expertise, and scale (ACES). This report begins to build the curriculum with specific questions to be addressed to achieve each of the goals. It also offers business insights professionals and their peers guidance for getting help in designing and delivering data literacy programs and provides recommendations for the key components of a data literacy curriculum.

  • For Infrastructure & Operations Professionals

    REPORT: Forrester Infographic: Don’t Go Shopping Without A List — Buy Smart City Apps Strategically

    January 16, 2020Jennifer Belissent, PhD, Michele Pelino

    Government leaders must improve the services they deliver to their constituents. Many have launched initiatives that require upgrades to existing infrastructure and investments in new applications. New applications to address citizens' needs and enhance operational processes offer choice, but they also create confusion. This infographic highlights key trends in government transformation and smart city application adoption, with guidance on how to coordinate application strategy across multiple stakeholders.

  • For Customer Insights Professionals

    REPORT: Now Tech: Insights Service Providers, Q1 2020

    Forrester's Overview Of 38 Insights Service Providers

    January 13, 2020Jennifer Belissent, PhD

    You can use insights service providers to deliver end-to-end data-to-insights-to-execution engagements, drive effective change and stakeholder management to ensure insights implementation, and accelerate time-to value for insights. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Business insights professionals should use Forrester's Now Tech report to understand the value they can expect from an insights service provider and select vendors based on size and functionality.

  • For CIO Professionals

    REPORT: Data Literacy Matters: The Writing's On The Wall

    Advanced Level: People Practices For Insights-Driven Businesses

    January 8, 2020Jennifer Belissent, PhD

    The need to become insights driven is universally recognized: 90% of data and analytics decision makers see increasing the use of data insights in business decision making as a priority. At the same time, organizations struggle: 91% report that improving the use of data insights in decision making is challenging for their organizations. The gap is no longer data availability or tools but lack of skills to use the tools and the data to drive business outcomes. Insights leaders should use this report to understand how firms are creating data literacy programs to bridge this gap.

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