Jennifer Belissent, Ph.D.

Principal Analyst serving Customer Insights PROFESSIONALS

Jennifer serves Customer Insights Professionals and their business partners with research on business technology adoption, focusing primarily on the tools and services to help organizations better use and share data.

Jennifer is particularly interested in the role of technology and data in transforming government. She has written and spoken extensively on "smart city" initiatives as a way of managing the complexity of demographic changes and leveraging technology solutions in response to the demands of an increasingly urban population. Her research spans open data initiatives, citizen engagement, and governance tools, as well as the Internet of Things and connected urban infrastructure.

Jennifer's research and analysis have appeared in media outlets such as The Wall Street Journal, Time, Computer Weekly, and CIO Magazine. She has also published in numerous academic journals and spoken widely at academic and business events.

Previous Work Experience

Before joining Forrester, Jennifer spent eight years at Sun Microsystems in software product marketing, software sales enablement and development, and industry marketing and partner strategy for telecommunications and media. Prior to entering the high-tech world, Jennifer focused on public policy reform, particularly in developing and transitioning countries. As a public policy analyst and consultant in Russia and Eastern Europe, she designed post-Communist housing reforms and advised governments on housing privatization, mortgage finance policies, and income-based assistance programs. As an educator in the Peace Corps in Central Africa, Jennifer taught high school math, designed national math curricula and exams, and conducted marketing workshops with local entrepreneurs.

Education

Jennifer earned a Ph.D. and an M.A. in political science from Stanford University and a B.A. in economics from the University of Virginia. Her doctoral research focused on the fiscal and political relationships between regional governments and the central administration, combining quantitative analysis of regional budget data with extensive fieldwork in Moscow and three Russian regions — Udmurtiya, Novgorod, and Ulyanovsk.

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21 results in Reports

  • Jennifer Belissent, Ph.D.
  • Innovation
  • For CIO Professionals

    Report:The State Of Global Business Technology Adoption: 2009

    Business Data Services Asia Pacific, Latin America, Middle East, And Africa

    This document provides highlights of an extensive data set collected via Forrester's Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009....

    • Downloads: 1485
  • For CIO Professionals

    Report:Predictions 2009: Emerging Tech Markets

    Despite the dire straits of the world economy, emerging markets continue to hold significant promise for the tech industry. Increased business and consumer use of the Internet and information and...

    • Downloads: 1280
  • For CIO Professionals

    Report:Getting Clever About Smart Cities: New Opportunities Require New Business Models

    Population growth and urbanization are stretching many cities' infrastructure and resources to breaking point. Policymakers and public leaders are increasingly looking to ICT solutions to effectively...

    • Downloads: 1479
  • For CIO Professionals

    Report:Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

    Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...

    • Downloads: 1463
  • For B2B Marketing Professionals

    Report:Predictions 2009: Economic Trends Will Set The Tone For Technology Marketers

    2008 was an eventful year, marked by a recession, the collapse of major financial institutions, and record unemployment. Next year will bring many challenges for technology marketers as they work to...

    • Downloads: 851
  • For CIO Professionals

    Report:Expand Globally, Market Locally

    Adapting The Four Ps Of Marketing To New B2B Markets

    Taking the show on the road — expanding into new markets — is a daunting proposition for tech marketers. New markets mean new requirements, including not only product features, but also...

    • Downloads: 762
  • For CIO Professionals

    Report:B2B Digital Marketing: A Global Deep Dive Into Local Decision-Makers

    Map Local Marketing Mix To How Buyers Inform Purchase Decisions

    Expanding into new markets requires tech marketers to sharpen local marketing strategies. Buyers in emerging markets, shaped by distinct cultures, languages, and channels, buy according to local...

    • Downloads: 818
  • For CIO Professionals

    Report:Where In The World?

    A Structured Methodology For Prioritizing Geographic Market Entry

    Many technology vendors are going global, seeking new markets to make up for the maturation of traditional ones. And rightly so; our Forrsights Budgets And Priorities Tracker Survey, Q2 2010, found...

    • Downloads: 679
  • For CIO Professionals

    Report:Opportunities In Education's Global Expansion

    Tap Global Enterprise Experience and Local Expertise

    In recent years, "study abroad" has taken on a whole new meaning — on brand new campuses. Many universities have established satellite campuses in host countries across the globe. These...

    • Downloads: 715
  • For CIO Professionals

    Report:There's Gold For Vendors In Stimulus Packages

    But It Will Take Mining To Get At The Opportunities That Exist

    As economies around the world slid into recession, governments in the US and many other countries rushed out economic stimulus programs. Many programs have funds explicitly set aside for technology...

    • Downloads: 528
  • For CIO Professionals

    Report:The Age Of The Citizen: Smart Governments Embrace And Enable Disruption

    In the current age of the customer, the power has shifted from the provider of goods and services to the consumer. These individuals — your citizens — are bringing their expectations to...

    • Downloads: 558
  • For CIO Professionals

    Report:Sow Web 2.0 To Target Emerging Tech Markets

    Community-Driven "Market Self-Selection" Identifies Gems Beyond The BRIC Markets

    With the economic downturn sapping the US and other established tech markets, technology industry marketers are fast at work identifying new targets among higher-growth, emerging markets. With so...

    • Downloads: 485
  • For CIO Professionals

    Report:Inquiry Insight: Globalization And Emerging Markets 2008

    Forrester Clients Understand That To Think Globally, They Must Act Locally

    Forrester clients are immersed in the challenges of globalization and expanding into emerging markets. Client inquiries on how to best meet these challenges range from broad questions about operating...

    • Downloads: 483
  • For CIO Professionals

    Report:Olympic Opportunities In Emerging Markets

    Smart Host Cities Think Outside The Stadium

    The 2008 Olympic Games were a major milestone not only for China but also for other emerging market countries hosting the Olympic Games. In just a decade, the Olympic venues will include three of the...

    • Downloads: 393
  • For CIO Professionals

    Report:Rewrite The Netbook Story For Business Technology Buyers

    Position Netbooks For Business Use — Especially In Emerging Markets

    For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use....

    • Downloads: 417
  • For CIO Professionals

    Report:Building B2B Technology Markets

    Case Study: Cisco's Emerging Market Strategy And "Country Transformation" Initiative

    As penetration and the current economic downturn in traditional geographies caps historical growth rates, technology vendors are accelerating searches for new opportunities. Many vendors, such as...

    • Downloads: 427
  • For CIO Professionals

    Report:Quick Take: Apps And IoT Platforms Trump "Billions And Billions" Of Devices

    Mobile World Congress' Global Mobile Awards 2015 Highlight IoT Innovation For Connected Life

    Mobile World Congress, one of the largest global technology events, is currently in full swing. Although "mobile" remains in the event title, this year's speakers, exhibitors, and awards continue to...

    • Downloads: 284
  • For CIO Professionals

    Report:Do B2B Tech Marketers Localize As They Globalize?

    Field Marketing's Eyes And Ears Complement Sales' Feet On The Street

    As the global economy rebounds, opportunity beyond traditional markets will only expand. New local audiences and new requirements for meeting specific local needs — both in terms of the...

    • Downloads: 340
  • For CIO Professionals

    Report:Shared Services: If WyCAN, So Can You!

    Thought Leadership And Teamwork Enable Cost-Savings And Better Service For Consortium Members

    Public sector organizations don't have the privilege of dialing back on scope in challenging economic times. In fact, when the going gets tough, government organizations often have to kick into high...

    • Downloads: 204
  • For CIO Professionals

    Report:Drive Insights To Innovation

    Insights-Driven Disruption Requires Data Leadership And Skills

    By definition, business transformation requires innovation — you want to do something differently. Innovation requires new ideas and insights, many of which will come from the organization's...

    • Downloads: 245
  • For CIO Professionals

    Report:Mind The Tech Expectations Gap: Make Technology Integral To Company Culture

    "Happy employees make happy customers" or so the saying goes. Employee satisfaction and engagement are correlated to business outcomes. Finding the right employees, providing them with the tools they...

    • Downloads: 214