Jennifer Belissent, Ph.D.

Principal Analyst serving Customer Insights PROFESSIONALS

Jennifer serves Customer Insights Professionals and their business partners with research on business technology adoption, focusing primarily on the tools and services to help organizations better use and share data.

Jennifer is particularly interested in the role of technology and data in transforming government. She has written and spoken extensively on "smart city" initiatives as a way of managing the complexity of demographic changes and leveraging technology solutions in response to the demands of an increasingly urban population. Her research spans open data initiatives, citizen engagement, and governance tools, as well as the Internet of Things and connected urban infrastructure.

Jennifer's research and analysis have appeared in media outlets such as The Wall Street Journal, Time, Computer Weekly, and CIO Magazine. She has also published in numerous academic journals and spoken widely at academic and business events.

Previous Work Experience

Before joining Forrester, Jennifer spent eight years at Sun Microsystems in software product marketing, software sales enablement and development, and industry marketing and partner strategy for telecommunications and media. Prior to entering the high-tech world, Jennifer focused on public policy reform, particularly in developing and transitioning countries. As a public policy analyst and consultant in Russia and Eastern Europe, she designed post-Communist housing reforms and advised governments on housing privatization, mortgage finance policies, and income-based assistance programs. As an educator in the Peace Corps in Central Africa, Jennifer taught high school math, designed national math curricula and exams, and conducted marketing workshops with local entrepreneurs.

Education

Jennifer earned a Ph.D. and an M.A. in political science from Stanford University and a B.A. in economics from the University of Virginia. Her doctoral research focused on the fiscal and political relationships between regional governments and the central administration, combining quantitative analysis of regional budget data with extensive fieldwork in Moscow and three Russian regions — Udmurtiya, Novgorod, and Ulyanovsk.

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      Report:Market Overview: Trade Promotion Management

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      • Downloads: 165
    • For Enterprise Architecture Professionals

      Report:I&KM Pros Brace For DW Industry Consolidation

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      • Downloads: 215
    • For Application Development & Delivery Professionals

      Report:Big Data In CPG And Retail

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      • Downloads: 430
    • Charts & Figures:Sample Telecom Life Cycle Diagram

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      Report:Social Media Measurement In China

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      • Downloads: 239
    • For Infrastructure & Operations Professionals

      Charts & Figures:Sample Telecom Life Cycle Diagram

    • For B2C Marketing Professionals

      Report:The Forrester Wave™: Sell-Side Platforms And Exchanges For Publishers, Q2 2014

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      • Downloads: 500
    • For Infrastructure & Operations Professionals

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      • Downloads: 214
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      • Downloads: 1789
    • For Sourcing & Vendor Management Professionals

      Report:Services Transitioning Review Checklist

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      • Downloads: 36
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      Charts & Figures:Examples Of Business Process Improvements With Telecom Expense Management

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      • Downloads: 140
    • For B2C Marketing Professionals

      Report:Programmatic Selling Drives Publishers' Revenues

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      • Downloads: 238
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      Charts & Figures:Example Of I&O Process Inventory That Is Based On ITIL

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      Report:Forrester Research Online Retail Forecast, 2013 To 2018 (Canada)

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      • Downloads: 7
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      Charts & Figures:A Select List Of TEM Providers

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      Report:Four Best Practices For Applying Through-Channel Marketing Automation

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      • Downloads: 82
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      Report:Do CIOs Care About IT Management Tools?

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      • Downloads: 1029
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      Charts & Figures:The Basics Of NPS

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      Charts & Figures:Go-To-Customer Is The Sales Engagement Model For The Age Of The Customer

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      Publishers have two main streams of revenue: advertising and subscriptions. Until recently, constrained by the expectation that content on the Internet should be free, digital publishers, whether...

      • Downloads: 151
    • For Infrastructure & Operations Professionals

      Report:Seven Influential Storage Trends Shaping Your Near-Term Strategy

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      Infrastructure and operations (I&O) decision-makers continue to struggle with unbridled data growth and must change inefficient storage buying habits to keep their customers happy and key data...

      • Downloads: 374
    • For Sourcing & Vendor Management Professionals

      Report:Enterprise Adoption Of SaaS In China

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      • Downloads: 8
    • For Enterprise Architecture Professionals

      Report:The Forrester Wave™: Business Process Management For Document Processes, Q3 2007

      IBM, EMC, Global 360, And Adobe Lead

      To see how the vendors stack up, Forrester evaluated eight business process management suite (BPMS) suppliers best suited and most experienced for document-intensive processes across approximately...

      • Downloads: 1888
    • For B2B Marketing Professionals

      Report:Case Study: Telus B2B Marketing Demonstrates The Value Of Lead-To-Revenue Management

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      • Downloads: 443
    • For Infrastructure & Operations Professionals

      Report:Converged Infrastructure Adoption Is Accelerating In China

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      Many multinational corporations (MNCs) and local firms in China are planning to revamp their existing IT infrastructure to support the demands of rapid growth and the complex applications that can...

      • Downloads: 153