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Jennifer   Belissent, Ph.D.

Jennifer Belissent, Ph.D.

Principal Analyst Serving Customer Insights Professionals

Jennifer serves Customer Insights Professionals and their business partners with research on business technology adoption, focusing primarily on the tools and services to help organizations better use and share data.

Jennifer is particularly interested in the role of technology and data in transforming government. She has written and spoken extensively on "smart city" initiatives as a way of managing the complexity of demographic changes and leveraging technology solutions in response to the demands of an increasingly urban population. Her research spans open data initiatives, citizen engagement, and governance tools, as well as the Internet of Things and connected urban infrastructure.

Jennifer's research and analysis have appeared in media outlets such as The Wall Street Journal, Time, Computer Weekly, and CIO Magazine. She has also published in numerous academic journals and spoken widely at academic and business events.

Previous Work Experience

Before joining Forrester, Jennifer spent eight years at Sun Microsystems in software product marketing, software sales enablement and development, and industry marketing and partner strategy for telecommunications and media. Prior to entering the high-tech world, Jennifer focused on public policy reform, particularly in developing and transitioning countries. As a public policy analyst and consultant in Russia and Eastern Europe, she designed post-Communist housing reforms and advised governments on housing privatization, mortgage finance policies, and income-based assistance programs. As an educator in the Peace Corps in Central Africa, Jennifer taught high school math, designed national math curricula and exams, and conducted marketing workshops with local entrepreneurs.

Education

Jennifer earned a Ph.D. and an M.A. in political science from Stanford University and a B.A. in economics from the University of Virginia. Her doctoral research focused on the fiscal and political relationships between regional governments and the central administration, combining quantitative analysis of regional budget data with extensive fieldwork in Moscow and three Russian regions — Udmurtiya, Novgorod, and Ulyanovsk.

Jennifer Belissent, Ph.D.

Principal Analyst Serving Customer Insights Professionals

Jennifer serves Customer Insights Professionals and their business partners with research on business technology adoption, focusing primarily on the tools and services to help organizations better use and share data.

Jennifer is particularly interested in the role of technology and data in transforming government. She has written and spoken extensively on "smart city" initiatives as a way of managing the complexity of demographic changes and leveraging technology solutions in response to the demands of an increasingly urban population. Her research spans open data initiatives, citizen engagement, and governance tools, as well as the Internet of Things and connected urban infrastructure.

Jennifer's research and analysis have appeared in media outlets such as The Wall Street Journal, Time, Computer Weekly, and CIO Magazine. She has also published in numerous academic journals and spoken widely at academic and business events.

Previous Work Experience

Before joining Forrester, Jennifer spent eight years at Sun Microsystems in software product marketing, software sales enablement and development, and industry marketing and partner strategy for telecommunications and media. Prior to entering the high-tech world, Jennifer focused on public policy reform, particularly in developing and transitioning countries. As a public policy analyst and consultant in Russia and Eastern Europe, she designed post-Communist housing reforms and advised governments on housing privatization, mortgage finance policies, and income-based assistance programs. As an educator in the Peace Corps in Central Africa, Jennifer taught high school math, designed national math curricula and exams, and conducted marketing workshops with local entrepreneurs.

Education

Jennifer earned a Ph.D. and an M.A. in political science from Stanford University and a B.A. in economics from the University of Virginia. Her doctoral research focused on the fiscal and political relationships between regional governments and the central administration, combining quantitative analysis of regional budget data with extensive fieldwork in Moscow and three Russian regions — Udmurtiya, Novgorod, and Ulyanovsk.

Jennifer Belissent, Ph.D.'s Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Chief Data Officers Play A Leading Role In Business Transformation

    Data Leaders Embrace A New Strategic Mandate

    September 11, 2017Jennifer Belissent, Ph.D., Elizabeth Cullen

    Until recently, the chief data officer (CDO) was the new kid on the block. Today, half of data and analytics decision makers report working for a firm with a CDO. At the 11th Annual MIT Chief Data Officer and Information Quality Symposium, emerging data leaders described new initiatives that demonstrate a shift in their responsibilities from "defensive" to "offensive" or value-generating. This report helps CIOs understand their colleagues' new responsibilities and how best to partner with them to drive data innovation and business transformation.

  • For CIO Professionals

    REPORT: The "Data For Good" Movement Delivers Social Impact

    Civic Insights Service Providers Demonstrate That "Good" Is Good Business

    August 30, 2017Jennifer Belissent, Ph.D., Elizabeth Cullen

    A growing cadre of business and tech leaders, academics, data scientists and engineers, software developers, and UX designers envisions using new data sources and analytics technologies to address social challenges. This "Data for Good" movement will only grow as a clear role for corporations emerges as well. This report helps social sector CIOs and their peers understand how civic insights service providers, a group within the movement, can help define, execute, and evaluate both tactical and strategic insights initiatives.

  • For Customer Insights Professionals

    REPORT: The Insights Services Directory, Q3 2017

    August 11, 2017Jennifer Belissent, Ph.D., Elizabeth Cullen

    The insights services landscape is nascent and expanding, with players emerging from diverse origins. The prospect of working with a strategic data and analytics partner to uncover and pursue new business opportunities and finally join the insights revolution is appealing, yet firms don’t know their options. This resource provides CI pros and their peers with an overview of the available options for subscribing directly to relevant and strategic insights, a set of prescribed actions, and the predicted outcomes. We updated this resource in August 2017 to include additional vendors.

  • For CIO Professionals

    REPORT: The Insights Services Directory, Q3 2017

    August 11, 2017Jennifer Belissent, Ph.D., Elizabeth Cullen

    The insights services landscape is nascent and expanding, with players emerging from diverse origins. The prospect of working with a strategic data and analytics partner to uncover and pursue new business opportunities and finally join the insights revolution is appealing, yet firms don’t know their options. This resource provides CIOs and their teams with an overview of the available options for subscribing directly to relevant and strategic insights, a set of prescribed actions, and the predicted outcomes.

  • For CIO Professionals

    REPORT: Accelerate Your Business Transformation With Insights Services

    Best Practices To Ensure A Successful Insights Services Engagement

    August 11, 2017Jennifer Belissent, Ph.D., Elizabeth Cullen

    Business and technology decision makers increasingly look for external help to become insights driven. Many can't or don't want to build an insights platform or staff a data science team — they want to subscribe directly to the insights, a set of prescribed actions, and the predicted outcomes. This new engagement model brings its own set of challenges: How to select the best fit? Which internal teams should be involved? How to measure success? This report offers CIOs and tech organizations best practices in how to engage an external insights service provider.

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