Jennifer   Belissent, Ph.D.

Jennifer Belissent, Ph.D.

Principal Analyst Serving Customer Insights Professionals

Jennifer serves business insights professionals and their partners with research that examines the tools and services that help organizations better use and share data.

Jennifer is particularly interested in the data economy.  Her research focuses on strategies for developing and delivering data products and services; the emergence of alternative data sources and marketplaces; and the rise of insights services providers to help companies leverage complex data and analytics technologies and methodologies. Jennifer is also interested in the role of data and technology in transforming government. She has written and spoken extensively on smart cities, spanning open data initiatives, citizen engagement, the internet of things, and connected urban infrastructure.

Jennifer's research and analysis have appeared in media outlets such as The Wall Street Journal, Time, Computer Weekly, and CIO Magazine. She has also published in numerous academic journals and spoken widely at academic and business events.

Previous Work Experience

Before joining Forrester, Jennifer spent eight years at Sun Microsystems in software product marketing, software sales enablement and development, and industry marketing and partner strategy for telecommunications and media. Prior to entering the high-tech world, Jennifer focused on public policy reform, particularly in developing and transitioning countries. As a public policy analyst and consultant in Russia and Eastern Europe, she designed post-Communist housing reforms and advised governments on housing privatization, mortgage finance policies, and income-based assistance programs. As an educator in the Peace Corps in Central Africa, Jennifer taught high school math, designed national math curricula and exams, and conducted marketing workshops with local entrepreneurs.

Education

Jennifer earned a Ph.D. and an M.A. in political science from Stanford University and a B.A. in economics from the University of Virginia. Her doctoral research focused on the fiscal and political relationships between regional governments and the central administration, combining quantitative analysis of regional budget data with extensive fieldwork in Moscow and three Russian regions — Udmurtiya, Novgorod, and Ulyanovsk.

Jennifer Belissent, Ph.D.

Principal Analyst Serving Customer Insights Professionals

Jennifer serves business insights professionals and their partners with research that examines the tools and services that help organizations better use and share data.

Jennifer is particularly interested in the data economy.  Her research focuses on strategies for developing and delivering data products and services; the emergence of alternative data sources and marketplaces; and the rise of insights services providers to help companies leverage complex data and analytics technologies and methodologies. Jennifer is also interested in the role of data and technology in transforming government. She has written and spoken extensively on smart cities, spanning open data initiatives, citizen engagement, the internet of things, and connected urban infrastructure.

Jennifer's research and analysis have appeared in media outlets such as The Wall Street Journal, Time, Computer Weekly, and CIO Magazine. She has also published in numerous academic journals and spoken widely at academic and business events.

Previous Work Experience

Before joining Forrester, Jennifer spent eight years at Sun Microsystems in software product marketing, software sales enablement and development, and industry marketing and partner strategy for telecommunications and media. Prior to entering the high-tech world, Jennifer focused on public policy reform, particularly in developing and transitioning countries. As a public policy analyst and consultant in Russia and Eastern Europe, she designed post-Communist housing reforms and advised governments on housing privatization, mortgage finance policies, and income-based assistance programs. As an educator in the Peace Corps in Central Africa, Jennifer taught high school math, designed national math curricula and exams, and conducted marketing workshops with local entrepreneurs.

Education

Jennifer earned a Ph.D. and an M.A. in political science from Stanford University and a B.A. in economics from the University of Virginia. Her doctoral research focused on the fiscal and political relationships between regional governments and the central administration, combining quantitative analysis of regional budget data with extensive fieldwork in Moscow and three Russian regions — Udmurtiya, Novgorod, and Ulyanovsk.

Jennifer Belissent, Ph.D.'s Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Telecom Operators Must Embrace The Data Economy

    Network Traffic Data Fuels Rich Insights Services

    March 28, 2018Jennifer Belissent, Ph.D.

    For many telecom operators, data strategy means selling subscribers more download capacity — upgrades from basic data plans to unlimited access to beIN Sports, Netflix, and YouTube. But this content belongs to others and merely passes through the provider's pipe. However, telecom operators sit on wealth of network data, offering insights into human mobility, traffic patterns, and potential commercial value. This report for CIOs illustrates how telecom operators can enter the data economy with examples of new and recurring revenue streams from insights services.

  • For CIO Professionals

    REPORT: Strategic CDOs Accelerate Insights-To-Action

    Ten Steps To Better Serve Business Partners

    March 19, 2018Jennifer Belissent, Ph.D.

    New data and analytics leadership has proliferated. To explore these relatively new roles, Forrester conducted an online survey and extensive interviews with chief data officers (CDOs) and chief analytics officers (CAOs). We found that the CDO role has evolved significantly. Today's CDOs foster and support insights-driven organizations. This report offers 10 steps to build, scale, and sustain an effective data and analytics function — through leadership, best-practice sharing, and the coordinated use of skills and resources.

  • For CIO Professionals

    REPORT: Insights-Driven Businesses Appoint Data Leadership

    Chief Data Officers Embrace Business Objectives — And Deliver Business Results

    March 19, 2018Jennifer Belissent, Ph.D.

    New data and analytics leadership roles come with many titles but ultimately the same responsibility: to drive not only the management and governance of data but also its use across the organization. Forrester conducted an online survey of chief data officers (CDOs) and chief analytics officers (CAOs) to explore these relatively new roles: their mandates, reporting and organizational structures, and resources as well as the services they provide and outcomes they achieve. Read this report to see how today's CDOs must embrace the mandate to foster insights-driven organizations.

  • For CIO Professionals

    REPORT: Partner Strategically To Accelerate Your Insights-Driven Business

    Advanced Level: People Practices For Insights-Driven Businesses

    January 22, 2018Jennifer Belissent, Ph.D.

    Concerned with time-to-market and inspired by new business models, business and technology execs look to service providers for relevant insights that they can apply directly to their business processes. The new insights services market will radically change the way companies source data and analytics technologies and services. In this report, we define the growing market in the context of the broader data and analytics trends and help CIOs and their business partners select the strategic service partners that best meet their needs.

  • For CIO Professionals

    REPORT: Data Leaders Weave An Insights-Driven Corporate Fabric

    Chief Data Officers And Chief Analytics Officers Raise Awareness And Understanding Of Data Use And Value

    December 18, 2017Jennifer Belissent, Ph.D., Elizabeth Cullen

    Becoming insights-driven is now the holy grail of business transformation, and many firms are making concrete progress toward this end. However, change doesn't come easy. In this report, chief data officers (CDOs), chief analytics officers (CAOs), and other insights leaders offer CIOs best practices in preparing their organizations for change, executing on the new insights-driven strategy, and nurturing the new insights-driven culture.

View all of Jennifer Belissent, Ph.D.'s Research

Clients Who Work With Jennifer Belissent, Ph.D. Also Work With:

View all related analysts