Jennifer   Rice

Jennifer Rice

Principal Consultant Serving Customer Experience Professionals

Jennifer Rice is a principal consultant serving Customer Experience Professionals. She helps our clients apply Forrester's research and methodologies to create sustained competitive advantage through customer experience (CX). Jennifer brings 25 years of consulting and industry experience, primarily focused on the intersection of brand and CX across a range of B2B and B2C sectors. She also has deep expertise in generating actionable insights through qualitative and quantitative research.

Previous Work Experience

Prior to joining Forrester, Jennifer led a boutique consulting firm that integrated sustainability and CSR with brand and business for several Fortune 500 clients. She previously worked at Prophet, a management consultancy in brand and customer experience, leading large-scale strategy projects for global clients. She started her career in account planning, representing the voice of the customer in marketing communications, which formed the foundation for her customer-centric approach.

Education

Jennifer graduated from The University of Texas at Austin.

Jennifer Rice

Principal Consultant Serving Customer Experience Professionals

Jennifer Rice is a principal consultant serving Customer Experience Professionals. She helps our clients apply Forrester's research and methodologies to create sustained competitive advantage through customer experience (CX). Jennifer brings 25 years of consulting and industry experience, primarily focused on the intersection of brand and CX across a range of B2B and B2C sectors. She also has deep expertise in generating actionable insights through qualitative and quantitative research.

Previous Work Experience

Prior to joining Forrester, Jennifer led a boutique consulting firm that integrated sustainability and CSR with brand and business for several Fortune 500 clients. She previously worked at Prophet, a management consultancy in brand and customer experience, leading large-scale strategy projects for global clients. She started her career in account planning, representing the voice of the customer in marketing communications, which formed the foundation for her customer-centric approach.

Education

Jennifer graduated from The University of Texas at Austin.

Research Coverage