Jennifer Wise

Senior Analyst serving B2C Marketing PROFESSIONALS

Jenny is a senior analyst serving B2C Marketing Professionals. Jenny's research focuses on emerging marketing tactics, with a primary emphasis on mobile marketing, mobile advertising, and gamification strategies. Her research examines the consumer adoption and usage of devices and features including the organizational maturity, strategic frameworks, and vendor partnerships and technologies required to successfully deploy mobile marketing tactics.

Jenny has spoken at numerous industry events on the topics of mobile marketing, mobile advertising, and cross-device marketing strategies, including CTIA, Mobile Media Upfront, AdExchanger's Industry Preview, and SM2 Innovation Summit. Her research and analysis have also been cited frequently in publications including AdAge, Forbes, MediaPost, NPR, and TechCrunch, and she has been a contributor to Forbes, Direct Marking News, and CMS Wire.

Previous Work Experience

Prior to her role as a senior analyst, Jenny was a researcher on Forrester's interactive marketing research team. In this role, she conducted quantitative surveys and data analyses of consumer behavior and interviewed hundreds of marketers and agency thought leaders while contributing to published work and consulting. In addition to emerging marketing tactics, she contributed to published research and consulting into digital media buying, social media, and consumer privacy that can help inform marketers' strategies.

Before joining Forrester, Jenny served as an account manager at Neptune Web, a full-service interactive web agency and consulting firm.

Education

Jenny holds a B.S. in economics from Trinity College (Hartford). She has also done postgraduate coursework in information design, interaction design, and app design at San Francisco State University, and she is currently pursuing a master's degree in human factors in information design from Bentley University.

Jennifer Wise's Research

  • For B2C Marketing Professionals

    Report: Craft A Maturity-Based Mobile Strategy

    Mobile is hot. As is the case with most hot technologies, marketers often adopt strategies that are aggressive for their level of mobile marketing maturity and prioritize the seductive technolog...

    • Downloads: 874
  • For B2C Marketing Professionals

    Report: Apply Immediacy, Simplicity, And Context

    This report highlights the key principles of mobile experience that marketers must weave into the process of crafting mobile marketing strategies. As more people own and use smartphones than eve...

    • Downloads: 2068
  • For B2C Marketing Professionals

    Report: Advance Through The Stages Of Mobile Maturity

    This report provides a road map for B2C marketers who are responsible for mobile marketing. As consumer mobile adoption balloons and hardware, software, and interfaces evolve, marketers must kee...

    • Downloads: 1872
  • For B2C Marketing Professionals

    Report: Score Your Mobile Marketing Maturity

    Marketers are finally adapting to the brave new world of the mobile mind shift — but not at the same pace. While mobile budgets are increasing, the majority of B2C marketers are still in the ear...

    • Downloads: 717
  • For B2C Marketing Professionals

    Report: The Path To Mobile Marketing Mastery

    Many marketers realize customers are mobile-dominant today, but few recognize the bigger picture: the ballooning numbers of customers who have undergone what Forrester calls the mobile mind shif...

    • Downloads: 886
  • For B2C Marketing Professionals

    Report: Apply Immediacy, Simplicity, And Context

    This report highlights the key principles of mobile experience that marketers must weave into the process of crafting mobile marketing strategies. As more people own and use smartphones than eve...

    • Downloads: 2068
  • For B2C Marketing Professionals

    Report: Marketing Strategy For The Mobile Mind Shift

    Customers are in the midst of a mobile mind shift. They're not interested in your messaging and logos. They want utility, and they want it now. They expect any information or services they want ...

    • Downloads: 1641
  • For B2C Marketing Professionals

    Report: Advance Through The Stages Of Mobile Maturity

    This report provides a road map for B2C marketers who are responsible for mobile marketing. As consumer mobile adoption balloons and hardware, software, and interfaces evolve, marketers must kee...

    • Downloads: 1872
  • For B2C Marketing Professionals

    Report: A Marketer's Guide To The Mobile Mind Shift

    Your customers are on smart mobile devices. The questions are: how many, what do they expect, and what are they doing? The average US smartphone owner spends almost two hours per day interacting...

    • Downloads: 1466
  • For B2C Marketing Professionals

    Report: 2013 Interactive Marketing Predictions

    In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers' exp...

    • Downloads: 1183
View all of Jennifer Wise's Research

Clients who work with Jennifer Wise also work with: