Jennifer Wise

Analyst serving B2C Marketing PROFESSIONALS

Jenny is an analyst serving B2C Marketing Professionals. Her research focuses on emerging marketing tactics, with a primary emphasis on mobile, tablet, and gamification marketing strategies. Her research examines the consumer adoption and usage of devices and features, and the organizational maturity, technologies, and frameworks required for marketers to successfully deploy these tactics in service of their marketing strategies.

Jenny's research and analysis have been cited in publications, including AdAge, Forbes, MediaPost, and TechCrunch, and she has been a contributor to Direct Marking News and CMS Wire. She has also spoken about mobile and cross-device marketing strategies at several industry events, including CTIA, Mobile Media Upfront, and AdExchanger's Industry Preview.

Previous Work Experience

Prior to her role as analyst, Jenny was a researcher on Forrester's interactive marketing research team. In this role, she conducted quantitative surveys and data analyses of consumer behavior and interviewed hundreds of marketers and agency thought leaders while contributing to published work and consulting. In addition to emerging marketing tactics, she contributed to published research and consulting into digital media buying, social media, and consumer privacy that can help inform marketers' strategies.

Before joining Forrester, Jenny served as an account manager at Neptune Web, a full-service interactive web agency and consulting firm.


Jenny holds a B.S. in economics from Trinity College (Hartford). She has also done postgraduate coursework in information design, interaction design, and app design at San Francisco State University, and she is currently pursuing a master's degree in human factors in information design from Bentley University.

Jennifer Wise's Research

  • For B2C Marketing Professionals

    Report: Understand Immediacy, Simplicity, And Context

    This report highlights the key principles of mobile experience that marketing leaders must weave into the process of crafting mobile marketing strategies. As more people own smartphones than eve...

    • Downloads: 1934
  • For B2C Marketing Professionals

    Report: Advance Through The Stages Of Mobile Maturity

    This report provides a road map for marketing leaders who are responsible for mobile marketing. As consumer mobile adoption balloons and hardware, software, and interfaces evolve, marketing lead...

    • Downloads: 1767
  • For B2C Marketing Professionals

    Report: Marketing Strategy For The Mobile Mind Shift

    Customers are in the midst of a mobile mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They wa...

    • Downloads: 1370
  • For B2C Marketing Professionals

    Report: 2013 Interactive Marketing Predictions

    In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers' exp...

    • Downloads: 1158
  • For B2C Marketing Professionals

    Report: A Marketer's Guide To The Mobile Mind Shift

    Your customers are on smart mobile devices. The question is: how many, what do they expect, and what are they doing? The average US smartphone owner spends over an hour per day interacting with ...

    • Downloads: 1221
View all of Jennifer Wise's Research

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