Jim Nail

Principal Analyst serving B2C Marketing PROFESSIONALS

Jim Nail is a principal analyst at Forrester Research serving B2C Marketing Professionals; he leads Forrester's coverage of all forms of video advertising, changing consumer media behaviors, and the post-digital transformation of marketing. With Tina Moffett, he shares leadership of marketing measurement and the Marketing Measurement And Insights Playbook. In his 30-year marketing career, Jim has been at the forefront of applying new technology-enabled strategies to marketing. He was an early pioneer of online advertising, joining AdSmart, a startup online ad-serving technology firm, in 1995.

Jim was a senior analyst at Forrester from 1997 to 2005, advising clients on how to deploy online advertising, email marketing, marketing measurement, and word-of-mouth marketing to improve marketing effectiveness. Before returning to Forrester in 2012, Jim served as chief marketing officer of social media listening platform company Cymfony, pioneering the use of social media as a consumer insight and brand-tracking tool.

Previous Work Experience

Jim has served as a board member of the Word of Mouth Marketing Association, where he chaired the ethics subcommittee. He has spoken at major industry conferences, including AdTech, Advertising Research Foundation, the Association of National Advertisers, and the American Association of Advertising Agencies.

Education

Jim has a B.A. degree from Williams College.

Jim Nail's Research

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