Jim Nail

Principal Analyst serving Marketing Leadership PROFESSIONALS

Jim Nail is a principal analyst at Forrester Research serving marketing leaders and leads Forrester's coverage of online video, the evolution of television advertising, the digital transformation of advertising agencies, and marketing optimization. In his 30-year marketing career, Jim has been at the forefront of applying new technology-enabled strategies to marketing. He was an early pioneer of online advertising, joining AdSmart, a startup online ad-serving technology firm, in 1995.

Jim was a senior analyst at Forrester from 1997 to 2005, advising clients on how to deploy online advertising, email marketing, marketing measurement, and word-of-mouth marketing to improve marketing effectiveness. Before returning to Forrester in 2012, Jim served as chief marketing officer of social media listening platform company Cymfony, pioneering the use of social media as a consumer insight and brand-tracking tool.

Previous Work Experience

Jim has served as a board member of the Word of Mouth Marketing Association, where he chaired the ethics subcommittee. He has spoken at major industry conferences, including AdTech, Advertising Research Foundation, the Association of National Advertisers, and the American Association of Advertising Agencies.

Education

Jim has a B.A. degree from Williams College.

Jim Nail's Research

  • For Marketing Leadership Professionals

    Report: Brief: With Exelate Acquisition, Nielsen Recognizes TV's Impending Addressable Future

    TV audiences are splintering across multiple devices; streaming platforms are becoming increasingly available; and the innovation brought on by dynamic ad insertion technologies is finally allow...

    • Downloads: 58
  • For Infrastructure & Operations Professionals

    Report: Bolster Your Brand With A Greener Technology Ecosystem

    Your customers, employees, partners, and possibly regulators demand increasing transparency in company operations and products. Among the various aspects of transparency they seek is greater env...

    • Downloads: 34
  • For Marketing Leadership Professionals

    Report: Making Sense Of New Video Consumption Behavior

    Consumers' video viewing habits are changing as new sources of TV content they love, available on new devices, allow them to watch their favorite shows more conveniently. Consumers are also sati...

    • Downloads: 331
  • For Marketing Leadership Professionals

    Report: Evaluate Your Marketing Optimization Initiative

    With increasing diversity of media, more-powerful consumers, greater demand for return on investment (ROI) accountability, and a tsunami of data, marketing mix models are becoming essential tool...

    • Downloads: 499
  • For Marketing Leadership Professionals

    Report: Planning That Successfully Mixes Art And Science

    Marketing is no longer about delivering a single consistent message in a linear media world. To stay in tune with consumers throughout their life cycle and know how best to allocate marketing bu...

    • Downloads: 1199
View all of Jim Nail's Research

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