Save or Share this Report

Joe   Stanhope

Joe Stanhope

VP, Principal Analyst Serving B2C Marketing Professionals

Joe is a vice president and principal analyst, serving B2C Marketing Professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Previous Work Experience

Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.

Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.

An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.

Education

Joe holds a B.S. in business administration from the University of Illinois at Urbana-Champaign.

Joe Stanhope

VP, Principal Analyst Serving B2C Marketing Professionals

Joe is a vice president and principal analyst, serving B2C Marketing Professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Previous Work Experience

Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.

Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.

An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.

Education

Joe holds a B.S. in business administration from the University of Illinois at Urbana-Champaign.

Joe Stanhope's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: Mobile Engagement Automation, Q3 2017

    Automate Hyperpersonalized Engagement In Consumers' Moments

    September 19, 2017 Julie A. Ask, Joe Stanhope, Laura Naparstek

    In our 30-criteria evaluation of mobile engagement automation (MEA) solution providers, we identified the 11 most significant ones — Adobe, Braze, IBM, Iterable, Leanplum, Localytics, Oracle, SessionM, Swrve, Taplytics, and Urban Airship — and researched, analyzed, and scored them. This Forrester Wave™ report shows how each provider measures up and helps digital business and marketing professionals make the right choice.

  • For B2C Marketing Professionals

    REPORT: The Next Generation Of Enterprise Marketing Technology

    Continuous Improvement: The Enterprise Marketing Technology Playbook

    September 12, 2017Joe Stanhope

    Technology use is routine — even mandatory — for modern marketers. And while marketing technology has undeniably made remarkable strides, major challenges remain unsolved, limiting its utility. This report helps B2C marketers define the evolving role of marketing technology, understand which technology components create enterprise value, and align investment plans with market imperatives.This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to include Forrester's newest market imperatives.

  • For B2C Marketing Professionals

    REPORT: Upgrade Your Processes To Support Contextual Marketing

    Processes: The Enterprise Marketing Technology Playbook

    September 6, 2017Joe Stanhope

    Processes are the unsung heroes of managing modern marketing technology and delivering contextual marketing that satisfies demanding customers. Marketers need to evaluate and enhance their processes to maximize quality, efficiency, speed, and resource utilization. This report helps B2C marketers understand how processes are evolving and how to measure and optimize them. This is an update of a previously published report; we review and update it periodically for continued relevance and accuracy.

  • For B2C Marketing Professionals

    REPORT: Making The Most Of Customer Data Onboarding

    If You Only Use Onboarding For Ad Targeting, You're Doing It Wrong

    July 12, 2017Joe Stanhope

    Customer data onboarding is a well-accepted marketing practice, and commercially available onboarding solutions have been available for several years. But as digital marketing becomes more complex, dynamic B2C marketers need to understand how to maximize the impact of their onboarding investments.

  • For B2C Marketing Professionals

    REPORT: Drive The BT Agenda With A Marketing Technology Office

    Organization: The Enterprise Marketing Technology Playbook

    June 27, 2017Joe Stanhope, Rusty Warner

    Empowered customers engage with brands at any point in the customer life cycle, anytime and anywhere. Relevant real-time responses require batch-oriented, channel-focused campaign management teams to transform into nimble, customer-obsessed organizations. Business-to-consumer (B2C) marketers must form a marketing technology office (MTO) to bridge the gap between marketing and technology management and create a shared business technology (BT) agenda. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to include additional supporting research.

View all of Joe Stanhope's Research

Clients Who Work With Joe Stanhope Also Work With:

View all related analysts

Connect

Brief Our Analysts

Upcoming Events

Webinar: Assessing The Real Potential Of AI For Marketing

Date: October 3, 2017
Time: 11:00 AM-12:00 PM Eastern Standard Time
Register
View all upcoming events