Joe   Cicman

Joe Cicman

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.

Previous Work Experience

Joe has worked in B2B eCommerce since the late ’90s and lived through multiple technology cycles. Prior to joining Forrester, Joe was the product manager who owned IBM’s eCommerce offering. Joe joined IBM through the acquisition of Sterling Commerce, where he was a managing architect in Sterling’s professional service group and specialized in building and delivering asset-based and first-of-a-kind projects. Joe’s experience is as a hands-on leader who’s worked with hundreds of clients on projects small and large, both directly and through his teams of talented consultants.

Joe has run all sides of the value chain, from working to deliver client outcomes, to building the software those teams use, and then to running the business of building that software. He is particularly interested in the emerging technologies and techniques that offer to transform key parts of that value chain, how to truly unlock the business value of commerce APIs, and how the headless-versus-suite battle will play out.

Education

Joe attended The Ohio State University and holds a Bachelor of Science degree with a major in eBusiness from The University of Phoenix.

Joe Cicman

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.

Previous Work Experience

Joe has worked in B2B eCommerce since the late ’90s and lived through multiple technology cycles. Prior to joining Forrester, Joe was the product manager who owned IBM’s eCommerce offering. Joe joined IBM through the acquisition of Sterling Commerce, where he was a managing architect in Sterling’s professional service group and specialized in building and delivering asset-based and first-of-a-kind projects. Joe’s experience is as a hands-on leader who’s worked with hundreds of clients on projects small and large, both directly and through his teams of talented consultants.

Joe has run all sides of the value chain, from working to deliver client outcomes, to building the software those teams use, and then to running the business of building that software. He is particularly interested in the emerging technologies and techniques that offer to transform key parts of that value chain, how to truly unlock the business value of commerce APIs, and how the headless-versus-suite battle will play out.

Education

Joe attended The Ohio State University and holds a Bachelor of Science degree with a major in eBusiness from The University of Phoenix.

Research Coverage