Joe   Cicman

Joe Cicman

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.

Previous Work Experience

Joe has worked in B2B eCommerce since the late ’90s and lived through multiple technology cycles. Prior to joining Forrester, Joe was the product manager who owned IBM’s eCommerce offering. Joe joined IBM through the acquisition of Sterling Commerce, where he was a managing architect in Sterling’s professional service group and specialized in building and delivering asset-based and first-of-a-kind projects. Joe’s experience is as a hands-on leader who’s worked with hundreds of clients on projects small and large, both directly and through his teams of talented consultants.

Joe has run all sides of the value chain, from working to deliver client outcomes, to building the software those teams use, and then to running the business of building that software. He is particularly interested in the emerging technologies and techniques that offer to transform key parts of that value chain, how to truly unlock the business value of commerce APIs, and how the headless-versus-suite battle will play out.

Education

Joe attended The Ohio State University and holds a Bachelor of Science degree with a major in eBusiness from The University of Phoenix.

Joe Cicman

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.

Previous Work Experience

Joe has worked in B2B eCommerce since the late ’90s and lived through multiple technology cycles. Prior to joining Forrester, Joe was the product manager who owned IBM’s eCommerce offering. Joe joined IBM through the acquisition of Sterling Commerce, where he was a managing architect in Sterling’s professional service group and specialized in building and delivering asset-based and first-of-a-kind projects. Joe’s experience is as a hands-on leader who’s worked with hundreds of clients on projects small and large, both directly and through his teams of talented consultants.

Joe has run all sides of the value chain, from working to deliver client outcomes, to building the software those teams use, and then to running the business of building that software. He is particularly interested in the emerging technologies and techniques that offer to transform key parts of that value chain, how to truly unlock the business value of commerce APIs, and how the headless-versus-suite battle will play out.

Education

Joe attended The Ohio State University and holds a Bachelor of Science degree with a major in eBusiness from The University of Phoenix.

Research Coverage

Joe Cicman's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Gauge Your B2B eCommerce Digital Maturity

    Assessment: The B2B eCommerce Playbook

    August 27, 2019Joe Cicman

    As B2B C-suites increasingly demand that their companies accelerate their digital transformation efforts, digital business professionals face more pressure to show progress and benchmark their maturity. This report guides you through Forrester's B2B eCommerce digital maturity assessment so you can gauge how well your organization performs the essential activities, discover which ones you need to strengthen, and learn how to do so. This is an update of a report previously published in September 2017.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The New Commerce Revolution: Off With Their Heads (Or Not!)

    A Loosely Coupled API-Based Architecture Makes It All Possible

    August 13, 2019Joe Cicman

    If you're not fluent in headless commerce at this point, you're in a critical state, and vendor sales teams might not even talk with you. No matter your industry, competitors have figured out how to harness the power of APIs to keep pace with customer expectations and drive digital differentiation. This report provides digital leaders with a Rosetta stone to translate the jargon and determine how quickly they should join the revolution. It also shares examples of experiences enabled by embracing the spirit, if not the full fidelity, of this new approach to commerce.

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