Skip to main content
Joe   Stanhope

Joe Stanhope

VP, Principal Analyst Serving B2C Marketing Professionals

Joe is a vice president and principal analyst, serving B2C marketing professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, customer data platforms, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Previous Work Experience

Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.

Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.

An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.

Education

Joe holds a BS in business administration from the University of Illinois at Urbana-Champaign.

Joe Stanhope

VP, Principal Analyst Serving B2C Marketing Professionals

Joe is a vice president and principal analyst, serving B2C marketing professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, customer data platforms, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Previous Work Experience

Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.

Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.

An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.

Education

Joe holds a BS in business administration from the University of Illinois at Urbana-Champaign.

Joe Stanhope's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: How To Partner With Early-Stage Martech Providers

    The Risks And Rewards Of Working With Emerging Vendors

    July 7, 2020Joe Stanhope, Sarah Dawson

    Early-stage marketing technology (martech) vendors can deliver marketers unique benefits including differentiated solutions, access to new technology, and influence over future product development. But as startups are inherently more volatile than established vendors, firms must take a different approach to considering and adopting their martech solutions. B2C marketers exploring emerging martech vendors should read this report to understand how to maximize the benefits and mitigate the risks of working with startup vendors.

  • For B2C Marketing Professionals

    REPORT: Now Tech: Mobile Engagement Automation, Q2 2020

    Forrester's Overview Of 25 Mobile Engagement Automation Providers

    May 21, 2020 Stephanie Liu, Joe Stanhope

    You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer journey. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from an MEA provider and to select one based on size and message formats supported.

  • For B2C Marketing Professionals

    REPORT: How To Evaluate Marketing Technology Performance

    Performance Management: The Enterprise Marketing Technology Playbook

    May 21, 2020Joe Stanhope

    B2C marketing is dependent on technology, making it imperative to measure marketing technology's (martech's) performance. A strong measurement program allows firms to effectively align resources, manage vendors, and justify ongoing investment in martech. But many B2C marketers perform limited technology performance measurement today; this report outlines a complete approach to measuring all aspects of technology management.

  • For B2C Marketing Professionals

    REPORT: Evaluate Your Enterprise Marketing Technology Maturity To Enable Martech Planning

    Assessment: The Enterprise Marketing Technology Playbook

    February 25, 2020Joe Stanhope, Rusty Warner

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with planning and defining enterprise marketing technology (EMT) requirements must balance multiple stakeholders, elevate channel-specific processes, and integrate products from different vendors. This report provides B2C marketers with a self-assessment tool to guide the development of holistic EMT requirements and plans based on where their firm fits within Forrester's EMT maturity model. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For B2C Marketing Professionals

    REPORT: B2C Marketers Consider DIY Approaches To Hack Martech

    For The Technically Inclined, Building In-House Offers Tempting Benefits

    January 27, 2020Joe Stanhope

    The majority of marketers assemble their marketing technology (martech) stack from commercially available, packaged technology. However, a growing number of firms see an opportunity to take a different path to achieve greater flexibility, accommodate specific marketing and tech requirements, and increase marketing performance. This report addresses the scope of proprietary B2C martech development trends as well as their benefits and risks and identifies when that's a valid option for marketing organizations to pursue.

View all of Joe Stanhope's Research

Clients Who Work With Joe Stanhope Also Work With:

View all related analysts