Joe   Stanhope

Joe Stanhope

VP, Principal Analyst Serving B2C Marketing Professionals

Joe is a vice president and principal analyst, serving B2C Marketing Professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Previous Work Experience

Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.

Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.

An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.

Education

Joe holds a B.S. in business administration from the University of Illinois at Urbana-Champaign.

Joe Stanhope

VP, Principal Analyst Serving B2C Marketing Professionals

Joe is a vice president and principal analyst, serving B2C Marketing Professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Previous Work Experience

Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.

Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.

An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.

Education

Joe holds a B.S. in business administration from the University of Illinois at Urbana-Champaign.

Joe Stanhope's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: The Future Of Enterprise Marketing Technology

    Vision: The Enterprise Marketing Technology Playbook

    June 6, 2019Joe Stanhope, Rusty Warner

    Enterprise B2C marketers have invested heavily in marketing technology (martech) to deliver contextually relevant customer engagement. But to stay ahead of the curve, firms need to rethink their approach to martech and customer engagement tactics. This report explores the evolution of martech from a channel-driven capability to one serving the full customer journey; the intersection of martech and customer experience (CX); and the critical features that power moments-based marketing.

  • For B2C Marketing Professionals

    REPORT: The Power Of Customer Context

    December 14, 2018Joe Stanhope, Rusty Warner, Carlton A. Doty

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of real-time, two-way, insight-driven interactions with individual customers. Brands that seize this potential are assembling enterprise marketing technology ecosystems that Forrester calls contextual marketing engines to create highly engaging environments that drive business growth. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; this version was revised with new data.

  • For B2C Marketing Professionals

    REPORT: The Next Generation Of Enterprise Marketing Technology

    Continuous Improvement: The Enterprise Marketing Technology Playbook

    December 5, 2018Joe Stanhope

    Technology use is routine — even mandatory — for modern marketers. And while marketing technology (martech) has undeniably made remarkable strides, major challenges remain unsolved, limiting its utility. This report helps B2C marketers define the evolving role of martech, understand which technology components create enterprise value, and align investment plans with market imperatives. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to include updated survey data.

  • For B2C Marketing Professionals

    REPORT: Fully Leverage Your Tech Investments With A Marketing Technology Office

    Organization: The Enterprise Marketing Technology Playbook

    November 16, 2018Joe Stanhope, Rusty Warner

    Empowered customers engage with brands at any point in the customer life cycle, anytime and anywhere. Relevant real-time responses require batch-oriented, channel-focused campaign management teams to transform into nimble, customer-obsessed organizations. B2C marketers must form a marketing technology office (MTO) to bridge the gap between marketing and the technology organization and create a shared strategy. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to include updated terminology and the addition of new data.

  • For B2C Marketing Professionals

    REPORT: Elevate Your Approach To Cross-Channel Campaign Measurement

    Performance Management: The Enterprise Marketing Technology Playbook

    November 15, 2018Joe Stanhope, Rusty Warner

    The evolution from channel-specific to cross-channel campaigns affords firms the opportunity to improve relevance and marry marketing engagement to customer journeys. The processes of measuring and reporting on campaign performance are trickier because B2C marketing pros often struggle to relate channel-specific metrics to high-level business outcomes. This report provides a framework for B2C marketers to define their key performance indicators (KPIs), build a measurement plan, and embed reporting within a performance management strategy. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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