Joe Stanhope

VP, Principal Analyst serving B2C Marketing PROFESSIONALS

Joe is a vice president and principal analyst, serving B2C Marketing Professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Previous Work Experience

Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.

Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.

An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.


Joe holds a B.S. in business administration from the University of Illinois at Urbana-Champaign.

Refine your results






24 results in Reports

  • Joe Stanhope
  • Customer Intelligence
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Online Testing Platforms, Q1 2013

    How Seven Vendors Are Addressing The Evolution Of Online Testing

    In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and...

    • Downloads: 1138
  • For Customer Insights Professionals

    Report:How Real-Time Analytics Enables Digital Intelligence

    Real-Time Analysis Provides Visibility Into Critical Situations

    Most organizations have invested in the tools and skills to track website activity, evaluate digital marketing campaigns, and conduct in-depth analysis of digital channels. With the increasing...

    • Downloads: 717
  • For Customer Insights Professionals

    Report:Understanding Tag Management Tools And Technology

    Users Benefit From A Rapidly Maturing Market And Proven Gains

    Maintaining accurate and complete JavaScript tagging on websites is critical for ensuring the efficacy of marketing and analytics efforts. But the highly dynamic pace and volume of tag management...

    • Downloads: 1009
  • For Customer Insights Professionals

    Report:Behavioral Targeting Powers Customized Content And Increased Conversion

    The demand for relevant, individualized website content is on the rise. Applying behavioral targeting (BT) technology to meet these growing needs offers marketers a unique, effective, and promising...

    • Downloads: 608
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Measurement Is An eBusiness Imperative

    Mobile has reached critical mass due to improved infrastructure, advances in device utility, and overall market penetration. Engaging with customers via mobile is unavoidable: Whether or not...

    • Downloads: 682
  • For Customer Insights Professionals

    Report:The State Of Online Testing 2011

    Online Testing Programs Require Investment To Achieve Scale

    In Q4 2011, Forrester surveyed 71 online testing practitioners about their online testing practices. Online testing has broad appeal for addressing a variety of challenges on websites of all sizes,...

    • Downloads: 592
  • For Customer Insights Professionals

    Report:Where To Get Help With Web Analytics

    Customer Intelligence Professionals Don't Have To Go It Alone

    Mastering web analytics is an ongoing challenge as customer intelligence (CI) professionals contend with a fluid and complex environment exacerbated by severe resource constraints. But the demand for...

    • Downloads: 721
  • For Customer Insights Professionals

    Report:How Firms Use Web Analytics

    During the Q4 2011 Forrester Wave™ evaluation of web analytics platforms, we surveyed 162 web analytics customers about their web analytics practices. This data shows that web analytics use is...

    • Downloads: 682
  • For Customer Insights Professionals

    Report:What Customers Really Think About Their Web Analytics Vendors

    Findings From The Forrester Wave™ Evaluation On Web Analytics

    During the Forrester Wave™ evaluation of web analytics platforms, we surveyed 162 web analytics customers about their vendor partnerships. We found that users are highly vested in their web...

    • Downloads: 552
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Web Analytics, Q4 2011

    Adobe, comScore, IBM, And Webtrends Lead A Market In Transition

    In Forrester's 80-criteria evaluation of web analytics vendors, we found that Adobe, comScore, IBM, and Webtrends are Leaders because of their consistent product strength combined with compelling...

    • Downloads: 2249
  • For Customer Insights Professionals

    Report:How CI Professionals Can Plan For Site Optimization Success

    Don't Underestimate The Value Of Planning Tools To Your Site Optimization Program

    Online testing is no longer the exclusive domain of optimization analysts and statisticians. Marketers and nontechnical stakeholders are increasingly participating in testing processes, driving...

    • Downloads: 220
  • For Customer Insights Professionals

    Report:Don't Wait To Optimize Mobile Sites And Apps

    Tailored Experiences Are Critical As Mobile Rewrites Customer Engagement Standards

    The drumbeat of mobile is increasingly difficult to ignore as usage and revenue gain momentum and smartphones become tightly woven into multichannel customer experiences. But developing engaging...

    • Downloads: 739
  • For Customer Insights Professionals

    Report:How To Identify Online Marketing Suite Requirements

    Assess Your Current State To Inform The Online Marketing Suite Road Map

    The online marketing suite is a well-regarded framework for coordinating interactive marketing, but it consistently proves difficult to implement. Customer Intelligence (CI) professionals struggle to...

    • Downloads: 391
  • For Customer Insights Professionals

    Report:Mobile Measurement Is A Customer Intelligence Imperative

    Analytics Drive Mobile Website And Application Maturity

    Mobile has reached critical mass due to improved infrastructure, advances in device utility, and overall market penetration. Engaging with customers via mobile is unavoidable: Whether or not...

    • Downloads: 907
  • For Customer Insights Professionals

    Report:How The Online Marketing Suite Affects The Marketing Technology Ecosystem

    The online marketing suite transforms organizations' customer relationships through coordinated, relevant multichannel experiences. To satisfy this vision, all participants in the marketing...

    • Downloads: 546
  • For Customer Insights Professionals

    Report:Revisiting The Online Marketing Suite

    After several years of relative obscurity and false starts, the online marketing suite is poised to gain steam as marketers focus on resolving multichannel complexity and as vendors seek out new...

    • Downloads: 1207
  • For Customer Insights Professionals

    Report:Defining A Scalable Site Optimization Process

    Process Enables Sustained Online Testing Success

    Online testing is an extremely effective site optimization technique, but few Customer Intelligence (CI) professionals have successfully scaled their testing initiatives to affect customer experience...

    • Downloads: 543
  • For Customer Insights Professionals

    Report:The State Of Online Testing 2010

    Findings From The Forrester Wave™ Evaluation On Online Testing

    During the Forrester Wave™ evaluation of online testing applications, we surveyed 79 online testing customers about their vendor partnerships and online testing practices. Online testing's...

    • Downloads: 534
  • For Customer Insights Professionals

    Report:Customer Intelligence Trends To Watch In 2011

    CI Professionals Are Fighting Wars On Multiple Fronts In Order To Evolve

    As Customer Intelligence (CI) matures, CI professionals must adapt how they capture, integrate and manage, analyze, and apply knowledge about their customers. As we look ahead to 2011, we expect CI...

    • Downloads: 1530
  • For Customer Insights Professionals

    Report:Case Study: National Instruments Replatforms Web Analytics

    Planning And Collaboration Are The Foundation For A Successful Web Intelligence Initiative

    Unable to fully harness the value of its Web data, National Instruments (NI) implemented Unica NetInsight to improve customer experience and prioritize sales efforts. We spoke with Michelle Rutan,...

    • Downloads: 334
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Online Testing, Q3 2010

    Adobe And Autonomy Lead A Pack Of Strong Performers

    In Forrester's inaugural evaluation of online testing vendors, we researched eight companies across 82 criteria. We found that Adobe and Autonomy lead the pack because of their consistent strength...

    • Downloads: 1310
  • For Customer Insights Professionals

    Report:Organizing For Site Optimization

    Incorporating testing into marketing and customer experience management programs is crucial because consumer behaviors change continually and vary by a multitude of dimensions that are nearly...

    • Downloads: 706
  • For Customer Insights Professionals

    Report:Demonstrate Marketing Accountability With Effective Dashboards

    Dashboards Provide A Face For The Marketing Accountability Framework

    The demands on Customer Intelligence (CI) professionals to demonstrate accountability and marketing success to support the case for continued marketing investments are intensifying. Forrester's...

    • Downloads: 917
  • For Customer Insights Professionals

    Report:How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence

    Using Site-Based Intelligence To Drive Multichannel Marketing Improvements

    Marketers today have a dizzying array of online and offline touchpoints at their disposal, but without a doubt all roads lead through the Web. For most organizations, Web sites, microsites, landing...

    • Downloads: 2247