Joe Stanhope

VP, Principal Analyst serving B2C Marketing PROFESSIONALS

Joe is a vice president and principal analyst, serving B2C Marketing Professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Previous Work Experience

Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.

Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.

An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.

Education

Joe holds a B.S. in business administration from the University of Illinois at Urbana-Champaign.

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4 results in Reports

  • Joe Stanhope
  • Digital Marketing
  • For Customer Insights Professionals

    Report:Understanding Tag Management Tools And Technology

    Users Benefit From A Rapidly Maturing Market And Proven Gains

    Maintaining accurate and complete JavaScript tagging on websites is critical for ensuring the efficacy of marketing and analytics efforts. But the highly dynamic pace and volume of tag management...

    • Downloads: 1000
  • For Customer Insights Professionals

    Report:Behavioral Targeting Powers Customized Content And Increased Conversion

    The demand for relevant, individualized website content is on the rise. Applying behavioral targeting (BT) technology to meet these growing needs offers marketers a unique, effective, and promising...

    • Downloads: 602
  • For Customer Insights Professionals

    Report:Revisiting The Online Marketing Suite

    After several years of relative obscurity and false starts, the online marketing suite is poised to gain steam as marketers focus on resolving multichannel complexity and as vendors seek out new...

    • Downloads: 1207
  • For Customer Insights Professionals

    Report:Customer Intelligence Trends To Watch In 2011

    CI Professionals Are Fighting Wars On Multiple Fronts In Order To Evolve

    As Customer Intelligence (CI) matures, CI professionals must adapt how they capture, integrate and manage, analyze, and apply knowledge about their customers. As we look ahead to 2011, we expect CI...

    • Downloads: 1528