Joe Stanhope

VP, Principal Analyst serving B2C Marketing PROFESSIONALS

Joe is a vice president and principal analyst, serving B2C Marketing Professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Previous Work Experience

Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.

Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.

An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.

Education

Joe holds a B.S. in business administration from the University of Illinois at Urbana-Champaign.

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139 results in Reports

  • Sourcing & Vendor Management
  • For Sourcing & Vendor Management Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part Two

    The Key Contractual Prerequisites For Agile Outsourcing Relationships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, only a small percent of firms are outsourcing Agile application development due to a lack of experience...

    • Downloads: 483
  • For Sourcing & Vendor Management Professionals

    Report:Master Multimodel Services Sourcing For Improved Business Outcomes

    In the age of the customer, enterprises cannot simply follow the same old outsourcing template and expect success. This is particularly true when it comes to the selection, governance, and management...

    • Downloads: 215
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing Strategies For Next-Generation Network Services

    Enterprises with distributed business operations need a new sourcing strategy for next-generation network services. It should be user-centric in order to achieve business objectives. It must also...

    • Downloads: 336
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Software Product Development Services, Q1 2014

    In A Shifting Software PDS Market, HCL And EPAM Systems Emerge As Leaders

    In Forrester's 14-criteria emerging market evaluation of software product development services (PDS) vendors, we identified the 11 most significant providers — EPAM Systems, GlobalLogic, HCL,...

    • Downloads: 491
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Tech Services In Indonesia, 2014

    The Market Is Booming But Lacks Scale And Maturity

    Many multinational corporations (MNCs) see Indonesia as the next frontier for growth in Asia Pacific (AP). Most large MNCs have developed a presence in China; many have also done so in India —...

    • Downloads: 250
  • For Sourcing & Vendor Management Professionals

    Report:VMS Versus MSP: What To Expect From Each

    Firms use significant numbers of contingent workers today — both in staff augmentation environments and in project-based engagements. This increased reliance on contingent workers is fueling...

    • Downloads: 193
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: SAP Services Providers, Q1 2014

    How The Largest Global SAP Services Partners Stack Up In The Digital Era

    In Forrester's 31-criteria evaluation of large, global SAP services providers, we identified the top nine largest, global SAP services practices — Accenture, Atos, Capgemini, Deloitte, HP, IBM,...

    • Downloads: 1011
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Data Services

    The New Data Economy Cultivates An Eclectic New Market Of Data Services

    Organizations are faced with a flood of data. Capturing and effectively utilizing this data for business insights is a critical priority. However, in many cases, organizations lack the skills,...

    • Downloads: 519
  • For Sourcing & Vendor Management Professionals

    Report:Value Added Reseller Vendor Selection Tool

    The evolving software value-added reseller (VAR) landscape brings new challenges and opportunities to sourcing and vendor management (SVM) professionals. Clients, who face conflicting  goals...

    • Downloads: 38
  • For Sourcing & Vendor Management Professionals

    Report:Brief: Use Logistics Procurement Applications To Optimize Business Results

    Fixing The Post-Optimization Negotiation Will Require Users To Take Action And Vendors To Meet A Rising Challenge

    Logistics procurement applications reduce transportation costs by automating, optimizing, and standardizing processes. However, they lack capabilities to allow business owners to fine-tune bid...

    • Downloads: 42
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Asia Pacific Carrier Ethernet Services, Q4 2013

    The Seven Providers That Matter Most And How They Stack Up

    In Forrester's 22-criteria evaluation of carrier Ethernet vendors, we identified and qualified seven global and regional service providers that offer unmanaged site-to-site carrier Ethernet services...

    • Downloads: 204
  • For Sourcing & Vendor Management Professionals

    Report:Build A Software Sourcing Strategy To Deliver Your Firm's BT Agenda

    This report describes Forrester's vision of strategic software sourcing for sourcing and vendor management (SVM) executives. You have a crucial role to play in furthering your organization's business...

    • Downloads: 453
  • For Sourcing & Vendor Management Professionals

    Report:Creating Supplier Risk Treatment Plans

    Treatment Plans Answer The Question, "What Would We Do If The Risk We Fear Actually Happens?"

    Most large companies are aware that they need to understand supplier risk. But too often, they spend their time and effort assessing and tracking risk, without any clear plans for what to do if a...

    • Downloads: 192
  • For Sourcing & Vendor Management Professionals

    Report:Brazil In Transition: The Impact On Your Sourcing Decisions

    Segments like retail and consumer packaged goods, oil and energy, telecoms, and automotive are witnessing dramatic growth in Brazil, leading to an increasing number of enterprises entering Brazil...

    • Downloads: 134
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Global BYOD Management Services, Q2 2014

    Analysis Of 13 Top Integrators And Specialists Representing The Emerging BYOD Ecosystem And How They Stack Up

    Enterprise mobility is a top item on every organization's business and IT agenda — a reflection of the "mobile mind shift" that has already made its mark on 21st century business. Mobile...

    • Downloads: 583
  • For Sourcing & Vendor Management Professionals

    Report:Navigating The Used Software Market

    Savvy European Software Buyers Can Save Up To 50% By Buying And Selling Used Software

    After years of wrangling, on July 3, 2012, the European Court of Justice (ECJ) declared that trading in used software programs was legal in the European Union. This landmark decision reaffirmed that...

    • Downloads: 108
  • For Sourcing & Vendor Management Professionals

    Report:Better Sourcing Can Improve Your Software ROI

    Many sourcing and vendor management (SVM) professionals see the problems with their firm's current approach to dealing with the major software providers, but lack the authority to transform it. This...

    • Downloads: 209
  • For Sourcing & Vendor Management Professionals

    Report:Rimini Street Challenges Big Software Maintenance Fees

    The Company Proposes To Reduce Your Oracle And SAP Maintenance Costs By Half, But Is It Right For Your Organization?

    The popularity of Oracle and SAP software is clear. All you need to see is their long client list and substantial revenues to know they are giants in the technology marketplace. But their high...

    • Downloads: 449
  • For Sourcing & Vendor Management Professionals

    Report:Vendor Governance Becomes Critical In The Transition To A Software-Is-The-Brand World

    Findings From 33 Software PDS Customer Interviews

    The software product development services (PDS) market continues to transform and evolve as software plays an ever-increasing role in companies' interactions with their customers. Non-technology...

    • Downloads: 133
  • For Sourcing & Vendor Management Professionals

    Report:Key Steps In Transitioning IT Services Engagements

    Outsourcing Transitions Are Becoming More Common — You Need To Prepare

    IT services customers are increasingly realizing that outsourcing engagements are not permanent, but are instead subject to economic, political, and relational pressures that may make them untenable...

    • Downloads: 329
  • For Sourcing & Vendor Management Professionals

    Report:Asia IT Outsourcing Services Are Poised For Rapid Growth

    The outsourcing market in Asia Pacific (the ASEAN countries, Australia/New Zealand, China, India, Japan, and South Korea) continues to grow at a much faster rate than the overall IT services market....

    • Downloads: 147
  • For Sourcing & Vendor Management Professionals

    Report:Five Best Practices For SaaS Governance

    Balance Customer Experience And Agility With Risk Mitigation

    Software-as-a-service (SaaS) solutions are an essential part of business strategy in the age of the customer, as they enable better collaboration between employees and customers and support a faster,...

    • Downloads: 505
  • For Sourcing & Vendor Management Professionals

    Report:Managed Mobile Workplace Services In Europe

    IT And Network Players Go Head To Head

    Mobile workplace services will be a cornerstone for mobile productivity and employee satisfaction for years to come. European CIO organizations are aware of the need for a strategic approach to this...

    • Downloads: 292
  • For Sourcing & Vendor Management Professionals

    Report:Evaluating BI Services In Asia Pacific

    Local Delivery Capabilities Are Crucial For Project Success

    Organizations in Asia Pacific (AP) are increasing their investments in business intelligence (BI) tools, technologies, and strategies. However, lack of internal expertise remains a significant...

    • Downloads: 165
  • For Sourcing & Vendor Management Professionals

    Report:The Benefits And Drawbacks Of Rapid Implementation Solutions In China

    Chinese Organizations Can Benefit From Rapid Implementation Solutions After Careful Evaluation

    A growing number of China's leading enterprises are learning that rapid implementation (RI) solutions can effectively deliver more predictable project results and faster time-to-value. These...

    • Downloads: 49