Joe Stanhope

VP, Principal Analyst serving B2C Marketing PROFESSIONALS

Joe is a vice president and principal analyst, serving B2C Marketing Professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Previous Work Experience

Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.

Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.

An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.

Education

Joe holds a B.S. in business administration from the University of Illinois at Urbana-Champaign.

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24 results in Reports

  • Business Technographics
  • Heidi Shey
  • For Security & Risk Professionals

    Report:Market Overview: Data Loss Prevention

    Tools And Technology: The Data Security And Privacy Playbook

    Policies to control data use and movement require enforcement mechanisms. Data loss prevention (DLP) capabilities give security and risk (S&R) professionals the means to enforce those policies and...

    • Downloads: 119
  • For Security & Risk Professionals

    Report:Understand The State Of Network Security: 2013 To 2014

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about security architecture and operations. Analysis of B2B survey data from Forrester's...

    • Downloads: 620
  • For Security & Risk Professionals

    Report:Maintain Your Security Edge

    Continuous Improvement: The Security Architecture And Operations Playbook

    New security objectives and approaches call for shifts in architecture and operations — but more importantly, for firms to renew their investments in their most valuable asset: employees. Over time,...

    • Downloads: 622
  • For Security & Risk Professionals

    Report:Planning For Failure

    Processes: The Security Architecture And Operations Playbook

    S&R pros, it's not a question of if — but when — your organization will experience a serious security breach. Cybercriminals are using more sophisticated and targeted attacks to steal...

    • Downloads: 1319
  • For Security & Risk Professionals

    Report:Twelve Recommendations For Your Security Program In 2014

    Customer Trust And Digital Disruption Are Key Considerations For Your 2014 Security Strategy

    Every winter Forrester outlines 12 important recommendations for your security and risk management strategy for the coming year. These recommendations stem from our understanding of the current state...

    • Downloads: 1099
  • For Security & Risk Professionals

    Report:The Cybercriminal's Prize: Your Customer Data And Intellectual Property

    Business Case: The Data Security And Privacy Playbook

    Protecting customer data such as credit card information, log-in credentials, and other personally identifiable information (PII) is one of the top priorities for both security and risk (S&R) leaders...

    • Downloads: 1100
  • For Security & Risk Professionals

    Report:Tech Spotlight: Enterprise File Sharing

    The State Of Enterprise File Sharing In 2013 And What It Means For S&R Pros

    Much of the information used in the course of doing business today exists in a digital format, and there comes a point when it's necessary to share this data with other employees or key business...

    • Downloads: 314
  • For Security & Risk Professionals

    Report:Protect Your Road Warriors

    A Guide For Mitigating Business Travel Risks

    Determined adversaries will stop at nothing to infiltrate your firm for its sensitive data, and employees who travel for business often become a vulnerability that cybercriminals can easily exploit....

    • Downloads: 109
  • For Security & Risk Professionals

    Report:Job Description: Chief Privacy Officer

    Customers around the globe have become highly sensitive to how organizations track, use, and store their personal data. As a result, a plethora of often-conflicting privacy laws has emerged in almost...

    • Downloads: 535
  • For Security & Risk Professionals

    Report:Understand The State Of Data Security And Privacy: 2014 To 2015

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about data security and privacy. Analysis of B2B survey data from Forrester's Business...

    • Downloads: 550
  • For Security & Risk Professionals

    Report:Build A Privacy Organization For Consumer Data Management

    Organization: The Data Security And Privacy Playbook

    How companies handle and protect consumer data privacy is much more than a compliance issue. Privacy is a competitive differentiator, and firms that fail to have a cohesive privacy strategy and...

    • Downloads: 127
  • For Security & Risk Professionals

    Report:Market Trends: Secure File Sharing And Collaboration In The Enterprise, Q1 2014

    What You Need To Know About Workforce Behavior And Available Data Controls

    Whether the organization's interest in file sharing and collaboration solutions comes from BYOD initiatives, workforce demands, or peer and partner collaboration requirements, security and risk (S&R)...

    • Downloads: 594
  • For Security & Risk Professionals

    Report:Understand The State Of Network Security: 2015 To 2016

    Benchmarks: The Security Architecture And Operations Playbook

    This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2015 to...

    • Downloads: 335
  • For Security & Risk Professionals

    Report:Lessons Learned From The World's Biggest Customer Data Breaches And Privacy Incidents, 2015

    Continuous Improvement: The Data Security And Privacy Playbook

    Breaking news of a massive customer breach dominates headlines for days. However, months and even years later, affected customers still struggle with the aftermath and firms are still absorbing the...

    • Downloads: 377
  • For Security & Risk Professionals

    Report:TechRadar™: Data Security, Q2 2014

    Tools To Define, Dissect, And Defend Your Data

    We designed this report to help security and risk (S&R) leaders develop their road map of data security technologies using Forrester's TechRadar methodology. As data volumes explode, it is becoming a...

    • Downloads: 944
  • For Security & Risk Professionals

    Report:Brief: Stolen And Lost Devices Are Putting Personal Healthcare Information At Risk

    It's Time For Healthcare CISOs To Close The Faucet Of Data Loss From Endpoints

    Amid a rising tide of compliance pressures, employee mobility, and high black-market values for personally identifiable information (PII) and personal healthcare information (PHI), security and risk...

    • Downloads: 245
  • For Security & Risk Professionals

    Report:Understand The State Of Network Security: 2014 To 2015

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and security pros about security architecture and operations. Analysis of B2B survey data from Forrester's...

    • Downloads: 572
  • For Security & Risk Professionals

    Report:Privacy, Data Protection, And Cross-Border Data Transfer Trends In Asia Pacific

    Prepare Your Strategy As Regulations Tighten And Challenges Intensify

    Data protection and privacy are top-of-mind concerns for business and technology decision-makers globally. This is particularly true for companies operating in Asia Pacific, where data protection...

    • Downloads: 111
  • For CIO Professionals

    Report:CIOs: Find The Right Partners To Manage The Business Impact Of Data Protection

    Data is vital to businesses trying to win in the age of the customer. But unless it's handled with care, it can produce devastating consequences for the business environment. Business leaders are...

    • Downloads: 138
  • For Security & Risk Professionals

    Report:Unmasking Consumer Privacy Tools

    Uses, Benefits, And Implications For S&R Pros

    Consumerization is alive and well, and today's engaged tech-savvy employees will bring in tools and services of their choosing to help them do their jobs better and more efficiently. This includes a...

    • Downloads: 172
  • For Security & Risk Professionals

    Report:Rethinking Data Loss Prevention With Forrester's DLP Maturity Grid

    Data loss prevention (DLP) remains a key technology to help prevent the leakage and exfiltration of the firm's most sensitive data. Using client feedback, survey data, and input from security leaders...

    • Downloads: 2087
  • For Security & Risk Professionals

    Report:Understand The State Of Data Security And Privacy: 2013 To 2014

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about data security and privacy. Analysis of B2B survey data from Forrester's Forrsights Security...

    • Downloads: 1705
  • For Security & Risk Professionals

    Report:Understand The State Of Data Security And Privacy: 2015 To 2016

    Benchmarks: Data Security And Privacy Playbook

    Throughout the year, Forrester analysts engage in hundreds of discussions about data security and privacy. This data-driven report outlines budgeting and spending, technology adoption plans, and...

    • Downloads: 376
  • For Security & Risk Professionals

    Report:Develop A Two-Phased DDoS Mitigation Strategy

    Protect Yourself From Hacktivists And Other Cybercriminals

    Until recently, distributed denial of service (DDoS) attacks had been part of infosec lore: something you heard about but rarely experienced. With the rise of hacktivist groups and other...

    • Downloads: 687