Joe   Stanhope

Joe Stanhope

VP, Principal Analyst Serving B2C Marketing Professionals

Joe is a vice president and principal analyst, serving B2C Marketing Professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Previous Work Experience

Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.

Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.

An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.

Education

Joe holds a B.S. in business administration from the University of Illinois at Urbana-Champaign.

Joe Stanhope

VP, Principal Analyst Serving B2C Marketing Professionals

Joe is a vice president and principal analyst, serving B2C Marketing Professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Previous Work Experience

Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.

Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.

An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.

Education

Joe holds a B.S. in business administration from the University of Illinois at Urbana-Champaign.

Joe Stanhope's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: Forget Everything You Think You Know About Marketing Planning

    Only A Continuous Planning Cycle Will Enable Modern Marketing

    September 5, 2018Joe Stanhope, Shar VanBoskirk

    Planning underlies all of your marketing methods. But most planning processes are increasingly out of sync with the charter for the modern marketer: to understand and advocate for customers, to define brand values, and to demonstrate brand values through customer experiences. This report spells out how B2C marketers and CMOs can update their planning processes to be data-driven, customer-focused, and iterative.

  • For B2C Marketing Professionals

    REPORT: Now Tech: Identity Resolution, Q3 2018

    Forrester's Overview Of 24 Identity Resolution Providers

    August 21, 2018Joe Stanhope, Susan Bidel

    B2C marketers leverage identity resolution to improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement. But to access these benefits, they must select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketing pros should use Forrester's Now Tech report to understand the value they can expect from an identity resolution provider and select vendors based on size and functionality.

  • For B2C Marketing Professionals

    REPORT: Plan Customer-Centric Enterprise Marketing Technology Requirements

    Assessment: The Enterprise Marketing Technology Playbook

    August 1, 2018Joe Stanhope, Rusty Warner

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with defining enterprise marketing technology (EMT) requirements must balance multiple stakeholders, elevate channel-specific processes, and integrate products from different vendors. This report provides B2C marketers with a self-assessment tool to guide the development of holistic EMT requirements based on where their firm fits within Forrester's EMT maturity model. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For B2C Marketing Professionals

    REPORT: The State Of Enterprise Marketing Technology, 2018

    Benchmarks: The Enterprise Marketing Technology Playbook

    July 11, 2018Joe Stanhope

    B2C marketing professionals must assemble enterprise marketing technology (EMT) stacks to support relevant and engaging customer experiences. For our Q1 2018 Forrester Wave™ evaluations of cross-channel campaign management (CCCM) and enterprise marketing software suites (EMSSes), we surveyed 52 customer references and end users about their respective vendors and marketing technologies. This report outlines the current status of EMT through users' eyes.

  • For B2C Marketing Professionals

    REPORT: Protect Your Investment: Build Privacy And Security Into Your Marketing Technology Strategy

    Landscape: The Customer Trust And Privacy Playbook

    July 6, 2018Joe Stanhope, Alexander Spiliotes

    B2C marketing and customer insights (CI) pros are increasingly implementing a multitude of new technologies that use a wide variety of customer data for insights and engagement. These acquisitions frequently attract questions from security and risk (S&R) pros regarding the privacy, security, and compliance impacts of the technologies' implementation and operation. This report provides marketers with guidance on best practices to proactively address S&R concerns. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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