Joe Stanhope

VP, Principal Analyst serving B2C Marketing PROFESSIONALS

Joe is a vice president and principal analyst, serving B2C Marketing Professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Previous Work Experience

Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.

Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.

An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.

Education

Joe holds a B.S. in business administration from the University of Illinois at Urbana-Champaign.

Joe Stanhope's Research

  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Wave™: Mobile Engagement Automation, Q3 2017

    In our 30-criteria evaluation of mobile engagement automation (MEA) solution providers, we identified the 11 most significant ones — Adobe, Braze, IBM, Iterable, Leanplum, Localytics, Oracle, Se...

  • For B2C Marketing Professionals

    Report: The Next Generation Of Enterprise Marketing Technology

    Technology use is routine — even mandatory — for modern marketers. And while marketing technology has undeniably made remarkable strides, major challenges remain unsolved, limiting its utility. ...

  • For B2C Marketing Professionals

    Report: Upgrade Your Processes To Support Contextual Marketing

    Processes are the unsung heroes of managing modern marketing technology and delivering contextual marketing that satisfies demanding customers. Marketers need to evaluate and enhance their proce...

  • For B2C Marketing Professionals

    Report: Making The Most Of Customer Data Onboarding

    Customer data onboarding is a well-accepted marketing practice, and commercially available onboarding solutions have been available for several years. But as digital marketing becomes more compl...

  • For B2C Marketing Professionals

    Report: Drive The BT Agenda With A Marketing Technology Office

    Empowered customers engage with brands at any point in the customer life cycle, anytime and anywhere. Relevant real-time responses require batch-oriented, channel-focused campaign management tea...

  • For Customer Insights Professionals

    Report: The Forrester Wave™: Web Analytics, Q4 2011

    In Forrester's 80-criteria evaluation of web analytics vendors, we found that Adobe, comScore, IBM, and Webtrends are Leaders because of their consistent product strength combined with compellin...

  • For Customer Insights Professionals

    Report: How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence

    Marketers today have a dizzying array of online and offline touchpoints at their disposal, but without a doubt all roads lead through the Web. For most organizations, Web sites, microsites, land...

  • For B2C Marketing Professionals

    Report: Plan Customer-Centric Enterprise Marketing Technology Requirements

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with defining enterprise marketing technolog...

  • For B2C Marketing Professionals

    Report: Unlock Customer Context With Marketing Technology

    Customer data and marketing technology are now essential to every marketing function. Yet B2C marketing professionals responsible for their firm's marketing technology strategy often miss the op...

  • For B2C Marketing Professionals

    Report: Drive The BT Agenda With A Marketing Technology Office

    Empowered customers engage with brands at any point in the customer life cycle, anytime and anywhere. Relevant real-time responses require batch-oriented, channel-focused campaign management tea...

View all of Joe Stanhope's Research

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